According to reports, industry data shows that thanks to the growth in global consumer demand for OLED TVs, the share of Japanese consumer electronics giant Sony in the global high-end TV market rose sharply in 2017.
In the high-end OLED TV market with a price range of more than US$3,000, Sony's market share in 2016 was still zero, but it has soared to 44% in 2017.
Industry insiders believe that Sony’s rapid rise in the high-end TV market will pose a threat to South Korea’s two major technology giants Samsung Electronics and LG Electronics. These two Korean companies are going all out to control the large-size high-end TV market.
But some people in the industry said that there is no need to overreact to Sony’s growth. After all, Samsung Electronics and LG Electronics are still dominant in the entire TV market.
According to data quoted by Yonhap News Agency, last year, Samsung Electronics and LG Electronics accounted for 26.5% and 14.6% of the global TV market respectively. In contrast, Sony’s market share was 10.2%, ranking third.
In 2017, LG Electronics accounted for 96.2% of the OLED TV market in the price range below US$1,500, which is an absolute monopoly.
LG Electronics said that its OLED TV sales in South Korea in January of this year have exceeded 14,000 units.
LG Electronics has been promoting its OLED TVs. TVs with OLED screens increase the resolution of the TV by allowing every pixel on the screen to emit light. Compared with LCD TVs that require backlighting, OLED TVs can present full black and bright colors.
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