Software industry: strong growth slowdown in demand

The data from the Ministry of Industry and Information Technology's Operational Monitoring and Coordination Bureau shows that in the first four months of this year, the growth rate of China's software industry's revenue has declined slightly, which is a year-on-year increase of 26%, which is 1.9 percentage points lower than the same period of last year and 0.4 percentage points lower than the first quarter. . Although the growth rate of the software industry has slowed down in the first four months, at the China International Software Expo (the “Soft Expo”) from May 31 to June 2, the “China Electronics News” reporter learned that The new generation of information technology represented by cloud computing, the Internet of Things, and mobile Internet has become a focus of attention in the software industry, strong demand for information technology in key areas such as electricity, telecommunications, and transportation, and smart city construction plans proposed by major cities. Both will become the continuous driving force for the growth of the software industry.

Chen Wei, Director of the Software Services Division of the Emerging Applications Department of the Ministry of Industry and Information Technology, said in an interview with a reporter from China Electronics News that he would remain cautiously optimistic about the next development forecast. The reason is that the first is Guofa No. 4. The promulgation of the document highlights the country’s unprecedented support for the software and integrated circuit industries at the macro level. Second, the national strategy strongly supports the deep integration of the two industries, which increases the degree of correlation between various industries and software and the demand for software. Many, domestic demand will drive software development will further show.

It is understood that in the first four months, the year-on-year growth rates of information technology consulting services, data processing and operation services were higher than the industry's 5.7 and 10.2 percentage points, respectively. According to Chen Wei, with the rapid development of new models of information technology services such as cloud computing and the rapid development of new formats, the pace of structural adjustment of the software industry is also accelerating. With the spur of emerging technology service industries, the software industry is further developing towards service orientation.

Regarding the slowdown in the growth rate of central cities, Ji Yan, Director of the Software and Information Service Department of the Economic and Information Technology Commission of Jinan, told the “China Electronics News” reporter that the first four months of Jinan’s growth rate has declined compared to the same period of last year. However, the increase is still higher than in the whole country. Moreover, the software industry has its own characteristics. In the first quarter, the impact of industrial adjustment has slowed down. In the first half of the year, the growth rate is generally not prominent, but in the second half, it will accelerate. Generally speaking, the whole year will not be affected too much.

Emerging areas are showing greater energy in the context of a tighter environment. Li Weiwei, a product manager of Territory's digital information services, told China Electronics News that the geographic information industry has not been affected by the macro environment. The reason is that the national policy level strongly supports the development of the location service industry and has corresponding policies. The support of funds is on the one hand; on the other hand, the market itself has rigid development needs, and geographical location information serves the public, indeed it can bring economic and living benefits to them.

The focus area is the hot software expo. The reporter saw the exhibition open up a special area, focusing on displaying China's software city and creating pilot cities. At present, the Ministry of Industry and Information Technology has awarded Nanjing, Jinan, and Chengdu three cities as "China's Software Cities." As benchmarks, these three cities continue to play a role in agglomeration of industrial development and accelerating the transformation of industrial structure.

According to Chen Wei, the key areas are the basis for the continuous growth of software demand in China. “The areas where the software industry has become a truly pillar, strategic, and pioneering industry, such as Nanjing, will lead the nation’s software industry to continue to grow.” He also believes that the key areas of the national economy will be electricity, telecommunications, and transportation. Hot spots, a large part of the demand for the software industry will come from this.

With the combination of key areas and key areas, smart cities have become one of the development directions of software cities. As the first city that was awarded the title of “Famous City of Software,” Nanjing, smart grid, intelligent transportation, telecommunication and communications software has occupied a leading position in China and reached a level close to the international level.

Luo Qun, deputy mayor of Nanjing, said that Nanjing's software industry will guide the city to the development of smart cities. He believes that in the context of the city’s informationization, knowledge, and intelligence, software and information services are everywhere, and the development of software cities must be closely integrated with the needs of citizens, companies, and governments, focusing on e-commerce and electronics. Government affairs, digital community and other fields have improved the quality of the entire city.

According to incomplete statistics, there are more than 36 cities that have included smart cities in their work plans in the local government's 2012 work report. Chen Wei told the “China Electronics News” reporter that in the future, smart cities, cloud computing, and the Internet of Things will have a very good growth from concept to in-depth.

From the perspective of technology applications, geographic information technology, cloud computing, and the Internet of Things will become important technologies for promoting the construction of smart cities, and emerging technology services are expected to develop rapidly. From the perspective of participating enterprises, with the advancement of the depth and breadth of smart city construction, traditional information system integrators and security manufacturers will usher in new opportunities in areas such as smart healthcare and smart logistics.

Traditional basic software vendors have lost no time in launching their own smart city solutions. In the CDC software booth, chairman Jing Xinhai told the “China Electronics News” reporter that domestic middleware can be comparable in performance to similar international products, and has its own advantages in terms of security. In smart cities and cloud computing applications, Need to integrate a variety of hardware and software products, middleware has irreplaceable ability to resolve heterogeneous environments, domestic middleware in the smart city process promising.

Model innovation into a key mobile Internet has entered a rapid development channel, and application services are the foundation of the future development of the mobile Internet.

Wang Nan, senior vice president and secretary of the board of directors of Neusoft Group, believes that although mobile Internet has a rapid development momentum, both past and present are following the road of imitating and following the West. This is a mature Western business model and the localization of mobile applications in China. Then, China's mobile Internet companies need to seriously think about how to get out of China's own path, how to have Chinese-based, true, innovative, and world-class applications to achieve sustainable and large-scale growth.

The reporter noted that this year's Soft Expo has no foreign companies exhibiting, and all local companies have demonstrated their products and technologies. This indicates that the state is increasing its support for local companies. On the other hand, it also suggests that local companies should think more about how to innovate their technology and service models and accelerate their growth.

The 3G portal for mobile application development is the third time to participate in the China International Software Expo. Wei Lei, its vice president, told the China Electronics News that under the rapidly increasing competitive environment for mobile applications, the developer’s key strategy is to pool many resources. , increase the application, let users continue to use the product, get a better experience.

In his view, there are two ways out for mobile applications: refinement and class platforms: One is to make a single product of vertical mobile applications, such as the public comment network, which can be made in the food industry to be particularly elaborate and enhance the user experience; It is an integrated, platform-like service that puts more applications like the public comment network on this platform, giving users more experience.

The 3G portal belongs to the second category. The first step in this model is to occupy the user's terminal equipment and then establish the business model. This speed is much faster than the development of the Internet. Wei Lei admits that the keys to survival are users, content, services, and business models.

The development of mobile internet will also make the geographic information service industry face new changes. Li Weiwei, Terry's product manager, told the “China Electronics News” reporter that with the development of the Internet of Things, mobile Internet, and sensor network, this area has ushered in a new transformation. He believes that technology and services need to be extended from two aspects. First, they actively explore new and emerging fields, such as the Internet of Things, car networking, and Hainet, effectively displaying vehicles, ships, and airplanes in maps to make data more real-time, more accurate, and more accurate. Intuition; the second is to make the data superimposed on the map more intuitive, easier to understand, to achieve the effect of the real scene.

According to Li Weiwei, only when the mobile Internet is perfect enough, the geographic information service used in the Internet of Things can really be perfected.