OFweek smart home network news March 28, Sony's new OLED TV A1 series announced the official acceptance of the scheduled, 65-inch price of 35,999 yuan, 55 inches is 24,999 yuan. At present, Suning Tesco has opened new product reservation channels.
Driven by the iteration of TV display technology and the upgrading of China's color TV consumption, China's color TV industry has shifted from "price competition" to "considerable technology" with more connotations. Suning TV related person in charge said: "From the perspective of China's color TV market this year, 2017 will be the year of OLED outbreak. And Sony's release of the A1 series of new products will also become a milestone landmark in OLED TV history."
Mr. Ichiro Takagi, executive vice president of Sony Group and president of Sony Vision Products Co., Ltd. said at 2017 Sony Expo that the core of the OLED TV A1 series lies in the unique screen sound field technology and the concept of a frame-less and no-base concept. The exclusive screen sound field technology and direct screen sound not only allow the OLED TVs that do not need backlight support to be even more “thinâ€, but also can truly realize the audiovisual experience that any previous TVs cannot provide—“one voice and one pictureâ€. . Compared with the 100-inch Z9D that was recently screened by the nationals, Mr. Takagi said that the OLED TV A1 series is the perfect choice for movie lovers.
Top products and quality channels complement each other, which is why Sony has always insisted on the release of high-end new Suning strategy. On the one hand, Suning has an absolute brand advantage. As a retail service provider, Suning has more than 20 years of experience in the retail industry and has a good brand reputation. Since then, Suning has fully won the trust and support of consumers. On the other hand, Suning helped Sony analyze target customers by opening its own affiliate data and sales analysis data, and promoted accurate marketing. As a result, Sony’s sales ratio in Suning channels continued to increase, which also laid the foundation for the escalating strategic cooperation between the two parties.
The Suning will also spare no effort to join forces with Sony to promote the OLED TV A1 series of new products into the market. With the advantage of combining online Suning Tesco + Tmall Suning Tesco official flagship store, and relying on the effective coverage of nearly 4,000 stores under the line, the main push line for the A1 series is fully opened on and off the Suning line. Consumers can not only book online without leaving their homes, but they can also go to the Sun TV branch of the Suning store to experience the real machine and fully understand the new audio-visual experience brought by the new A1 series before deciding whether to purchase.
With the launch of the Sony OLED TV A1 series, both Sony and Suning have renewed their cooperation. Sony’s strong technological development capability combined with Suning’s two-line channel advantage will promote OLED TVs through product promotion and sales force. Popularization, so as to bring more benefits for more consumers to enjoy the new audio-visual life.
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