Although Sony's current business focus is not in the consumer electronics field, especially in the color TV field, it should be said that Sony is still one of the giants in the global color TV industry that cannot be ignored, and its technical details and market size cannot be underestimated.
From a global perspective, the Sony TV business has shown signs of recovery. In the first quarter, Sony TV shipments were 2.4 million units, ranking behind China's color TV companies Hisense, TCL, and Skyworth. In the second quarter, sales reached 2.65 million units, an increase of 10.4% over the first quarter, exceeding TCL's rise to global color TV market sales. The fourth place in the rankings.
According to AVC, the share of foreign brands including Sony fell by 4.1% to 9% year-on-year in the domestic TV market in the first half of 2016, of which Sony TV's share in the Chinese market was only 2.21. %. How to make a difference in the Chinese market is the key to whether Sony's color TV business can continue to pick up.
Sony's strategy is to force super high-end. Recently, Sony first introduced 4K HDR 100-inch ultra-large-screen LCD TVs in China, trying to achieve differentiated operations by cultivating high-end markets.
The high-end market has always been an inherent advantage of Japanese and Korean brands. After a large number of Internet TV brands entered the color TV industry, the price war continued to drag down the unit price of the products, and the high-end market was more or less impacted, but it was not as disruptive as the low-end market.
In the low-end Internet brands and most of the domestic traditional color TV brands, the importance of the high-end market is increasingly felt. On the one hand, a good external brand image can be established, and on the other hand, a higher profit can be obtained.
The market is also gradually changing, and large-size high-end color TV products are increasingly becoming the mainstream size products. China Yikang statistics show that in the first half of 2016, the 4K penetration rate of the offline LCD market was close to 50%, and large-size TVs such as the 55-inch and 65-inch TVs became the best-selling products in the first half of 2016.
If Sony does not continue its efforts at the high-end, it is possible to lose the high-end market after losing the mid-low end. Therefore, the Sony introduced a 100-inch 4K LCD TV, does not rule out the introduction of a larger size of the product, indicating that Sony's determination to stay in the high-end.
It is worth mentioning that, in the large-size area, Hisense is a major rival of Sony, after all, Hisense's laser television has been released in the country for a long time, and will bring the laser television to the 4K era. Not only that, Hisense Laser TV's laser optical engine can be 100% independent R&D and design, from R&D, design, to complete production and manufacturing of its own operations, and more than 70% of manufacturing costs are in their hands.
Sony’s idea is actually the idea of ​​Hisense, Skyworth, and TCL—transforming to the high-end transition and playing a value war instead of a price war. In this sense, it is not known whether Sony's high-end strategy and Hisense have collided again and whether they can repeat the glory of the 3S era (Sony, Sharp, and Samsung).
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
From a global perspective, the Sony TV business has shown signs of recovery. In the first quarter, Sony TV shipments were 2.4 million units, ranking behind China's color TV companies Hisense, TCL, and Skyworth. In the second quarter, sales reached 2.65 million units, an increase of 10.4% over the first quarter, exceeding TCL's rise to global color TV market sales. The fourth place in the rankings.
Sony's strategy is to force super high-end. Recently, Sony first introduced 4K HDR 100-inch ultra-large-screen LCD TVs in China, trying to achieve differentiated operations by cultivating high-end markets.
The high-end market has always been an inherent advantage of Japanese and Korean brands. After a large number of Internet TV brands entered the color TV industry, the price war continued to drag down the unit price of the products, and the high-end market was more or less impacted, but it was not as disruptive as the low-end market.
In the low-end Internet brands and most of the domestic traditional color TV brands, the importance of the high-end market is increasingly felt. On the one hand, a good external brand image can be established, and on the other hand, a higher profit can be obtained.
The market is also gradually changing, and large-size high-end color TV products are increasingly becoming the mainstream size products. China Yikang statistics show that in the first half of 2016, the 4K penetration rate of the offline LCD market was close to 50%, and large-size TVs such as the 55-inch and 65-inch TVs became the best-selling products in the first half of 2016.
If Sony does not continue its efforts at the high-end, it is possible to lose the high-end market after losing the mid-low end. Therefore, the Sony introduced a 100-inch 4K LCD TV, does not rule out the introduction of a larger size of the product, indicating that Sony's determination to stay in the high-end.
It is worth mentioning that, in the large-size area, Hisense is a major rival of Sony, after all, Hisense's laser television has been released in the country for a long time, and will bring the laser television to the 4K era. Not only that, Hisense Laser TV's laser optical engine can be 100% independent R&D and design, from R&D, design, to complete production and manufacturing of its own operations, and more than 70% of manufacturing costs are in their hands.
Sony’s idea is actually the idea of ​​Hisense, Skyworth, and TCL—transforming to the high-end transition and playing a value war instead of a price war. In this sense, it is not known whether Sony's high-end strategy and Hisense have collided again and whether they can repeat the glory of the 3S era (Sony, Sharp, and Samsung).
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.