For the color TV industry in 2016, it was a year full of challenges and opportunities. Despite this year's TV consumer market ushered in a slight recovery, but the recent rise in the price of the panel makes the color TV industry in the era of meagre profits or negative profits even worse. Internet TV companies began to raise TV terminal prices continuously in order to cope with the cost pressure brought by panel upswing. With the entire color TV industry entering the adjustment period, various color TV companies have started a new round of exploration from the aspects of industrial chain integration and market competition methods.
In this context, TCL TV's annual shipments have approached 20 million units, ranking the world's top three. In addition, what are TCL's 2016 stories?
Surfaces, quantum dots continue to develop, the prospects have been affirmed by the market industry
In the pursuit and exploration of display technology, TCL seems to be the most resolute. Li Dongsheng, Chairman and CEO of TCL Group, disclosed during the “two sessions†that TCL has been pushing printing to display new semiconductor processes in the past two years. TCL began developing solution-processed organic light-emitting display materials several years ago, and cooperated with equipment manufacturers to establish a platform for printing display device materials and processes, and developed print display technologies. TCL was also the first Chinese company to introduce the concept of quantum dot display. As early as 2014, TCL launched China's first Quantum Dot TV, the H9700. In terms of the layout of quantum dot technology, TCL has taken the initiative.
Recently, Quantum Display has been selected as one of the major research projects of the country in 2016. In February of this year, the Ministry of Science and Technology released the National Key Research and Development Program Special Project 2016 Application Guideline, "QDs Luminescent Display Key Materials and Devices Research" was included in the strategic specialization of advanced electronic materials, and the next direction of research and development is high luminous efficiency. Low-cost red, green, and blue quantum dot materials, and quantum dot dispersion core processes suitable for printing processes; development of full-color printed QLED device manufacturing processes and packaging processes.
This means that quantum display has become an important direction for the display industry, and it also confirms the technical direction of TCL TV from the side. Last year, TCL’s revenue once again exceeded 100 billion, and the world’s color TV sales reached 17.4 million units, ranking third in the world. At this year's AWE exhibition, TCL's new QHD TV C2, which stands out among many TV products, won the "China Home Appliance Aipulan Product Award".
Not only that, TCL also won another award at the 2016 IFA Exhibition. The independently developed "QUQ Quantum Dot TV Q65X1S-CUD" was awarded the "IFA Product Innovation Award" jointly presented by the German Chamber of Commerce and Industry (DIHK) and the United States International Data Group (IDG). "The Gold Medal in Quantum Dot Technology.
As a new type of display technology, QUHD adopts the “crystal†quantum display material in the form of inorganic nanocrystals, which not only has longer fluorescence lifetime, but also achieves ultra-high color gamut display of 110% NTSC, and brings more precision. The color control.
This year's color TV industry, in addition to quantum dots and other display technologies, the surface is a trend. TCL took the lead in the layout of curved TVs and creatively combined the world's most cutting-edge technologies with curved surfaces to create the world's strongest surface product matrix with quantum dot surfaces, ultra-thin surfaces, and HDR surfaces. Driven by the popularity of curved surfaces, TCL continues to maintain its share of surface TV retail sales in the Chinese market this year, becoming the favorite curved TV brand for consumers. According to the monitoring data from the China Iekon line, from January to October this year, the share of TCL's curved TV retail volume was as high as 29.4%, surpassing Samsung to become the first in the curved market.
The affirmation of the market and the authorities is a testimony to TCL's work in the past year.
Enhance image development channels, and continue to break through the global market
After more than 10 years of development, TCL currently has 70,000 employees worldwide, 23 R&D institutions, 21 manufacturing bases, sales organizations in more than 80 countries and regions, and operations in more than 160 countries and regions.
According to the 2015 annual report released by TCL, the company achieved a total revenue of 104.5 billion yuan, of which 47% came from overseas markets.
In 2015, TCL expanded cooperation with traditional main channels such as Costco and Sam's Club, and cooperated with Best Buy in online channels. The sales volume exceeded 1 million units, which accounted for about 3% of the US color TV market.
In order to enhance its image and get rid of the drag made by “Made in Chinaâ€, TCL also spends heavily on advertising. In 2004, TCL acquired the Thomson color TV business. In 2013, it bought the naming rights of the Hollywood Chinese Theatre.
The importance of overseas markets is self-evident to TCL. This can also explain why TCL has continued to operate overseas this year.
On the afternoon of May 19th, TCL and the Egyptian company ELARABY Group announced in Shenzhen that they will establish a LCD TV factory in Egypt. The plant will be the largest color TV factory in the North African region. ELARABY Group is the largest home appliance company in Egypt, and its sales ability ranks first among local home appliance brands. Prior to this, the two sides have had 8 years of cooperation history.
On July 14th, TCL signed a strategic cooperation agreement with German high-end home brand Hillbach Home. The two parties announced that TCL QUHD as a high-end TV product formally entered the Hillbach home, and the two sides will conduct all-round deep cooperation around product placement, sales coordination, high-end experience-based scene creation, product design exchange, and high-end brand building.
On July 22nd, TCL Multimedia announced that it will jointly invest 200 million reais (about 60 million US dollars) with Brazil's home appliance company SEMP to build a joint venture company SEMP TCL. TCL Multimedia Technology Holdings Co., Ltd. Chief Financial Officer Wang Hao said that due to Egypt and the Middle East, Africa and other countries have signed tariff agreements, the cooperation can be used to enter such markets as Egypt. Prior to this, TCL had established a Polish factory that radiated to the European region and a Mexican factory that radiated North America.
It can be said that TCL has never stopped following its overseas expansion.
11-generation panel line started, Huaxing Optoelectronics became a "profit dairy cow"
According to the latest data from IHS Technology and company data, TCL Group sold 17.84 million televisions in 2015, ranking third in the world; and Huaxing Optoelectronics invested 1.92 million glass substrates, ranking sixth in sales of LCD TV panels worldwide.
In 2005, nearly all TV manufacturers in China had to import electronic devices from Taiwan, Japan, and South Korea. China has almost no space in LCDs. The accumulation of industries and the accumulation of R&D are very weak and can only rely on imports. According to statistics, during the five years from 2008 to 2012, the imports of liquid crystal display devices have been ranked in the top five of China's bulk commodity imports, with an average of 53.2 billion US dollars annually. China is a big consumer country, but China cannot produce its own products.
In 2009, Shenzhen City Government and TCL jointly established Shenzhen Huaxing Optoelectronics Co., Ltd. and successively constructed two 8.5-generation lines, which was the most mature technology level in the world at that time.
In 2016, Huaxing Optoelectronics was the 11th generation TFT-LCD and AMOLED new display device production line project invested 53.8 billion yuan, which is of great significance for improving the strategic layout of TCL in high-end large-size LCD panels.
At present, China Star Optoelectronics has built two 8.5-generation LCD panel production lines t1 and t2, and a 6-generation LTPS panel production line t3. Among them, the t1 production capacity has reached 155K, which is the 8.5th generation production line with the largest single production capacity in the world; the t2 production capacity has reached 122K, which exceeds the designed production capacity and is the first 8.5 generation production line for mass production of Cu/Cu+COA technology in China. Since its inception, China Star Optoelectronics has maintained full production and full sales. As of October this year, t1 and t2 cumulative sales revenue of 78.95 billion, and handed in a variety of tax 11.16 billion.
In the panel business, Huaxing Optoelectronics and even TCL have already had the advantage that many manufacturers are difficult to duplicate. This advantage will in turn affect the layout of TCL's TV business.
Open mind promote cooperation and jointly enhance industrial strength
I believe many people are also impressed with the cooperation between TCL and LeTV at the end of 2015. In 2016, TCL also did not stop the pace of open cooperation, especially with Suning and Hisense.
At the beginning of the year, TCL Chairman Li Dongsheng led a team of more than 30 senior executives to the Suning headquarters in Nanjing and had a six-hour talk with Suning chairman Zhang Jindong. This time, the two parties have the highest level and largest team communication ever. The core goal is to achieve 60% of the total channel and 160% of online growth in 2016.
Although not the first time, the two sides have further deepened their cooperation this year. In 2016, on the basis of existing cooperation, Suning further opened its data operation capabilities to TCL. Through data opening, both parties focused on user needs to create more differentiated star products in color TVs and mobile phones. In the future, TCL will give full priority to Suning in terms of exclusive models, large single-sales, and new first sales.
At the same time, with data on consumer behavior of 200 million members of Suning, TCL can formulate a differentiated promotion plan to accurately capture potential customers in response to new market demands and different member needs. The two companies also established consumer behavior data mining models and set up joint member clubs to boldly break existing marketing models and achieve market expansion.
As a competitor, TCL's cooperation with Hisense is somewhat unexpected.
In fact, as the top three color TV sales in the Chinese market for a long time, Hisense, with huge product sales and a large user base, is an excellent supplier of Huaxing Optoelectronic Panels. Cooperation with Hisense on the panel helps stabilize the supply chain. Especially when the trend of large-size LCD TVs will continue, especially when panel prices have been rising all the time, strategic cooperation becomes even more necessary.
Not only that, but Hisense, which owns its own TV chip, and TCL, which has a high-generation panel product line, have significant implications for the integration of the industry chain. It is not only beneficial to digestion productivity, but also can reduce costs. At that time, the two parties can also greatly enhance the overall competitiveness of independent TV brands and further enhance the Chinese TV companies' right to speak in the market.
In 2016, TCL’s quantum dot display technology was widely recognized, and its own panel business also performed satisfactorily. At the same time, continuing overseas market expansion and deepening industrial chain integration are all attempts and efforts made by this traditional TV company. The adjustment and development in 2016 also made TCL stand on a higher starting point in the new year.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.
In this context, TCL TV's annual shipments have approached 20 million units, ranking the world's top three. In addition, what are TCL's 2016 stories?
Surfaces, quantum dots continue to develop, the prospects have been affirmed by the market industry
In the pursuit and exploration of display technology, TCL seems to be the most resolute. Li Dongsheng, Chairman and CEO of TCL Group, disclosed during the “two sessions†that TCL has been pushing printing to display new semiconductor processes in the past two years. TCL began developing solution-processed organic light-emitting display materials several years ago, and cooperated with equipment manufacturers to establish a platform for printing display device materials and processes, and developed print display technologies. TCL was also the first Chinese company to introduce the concept of quantum dot display. As early as 2014, TCL launched China's first Quantum Dot TV, the H9700. In terms of the layout of quantum dot technology, TCL has taken the initiative.
Recently, Quantum Display has been selected as one of the major research projects of the country in 2016. In February of this year, the Ministry of Science and Technology released the National Key Research and Development Program Special Project 2016 Application Guideline, "QDs Luminescent Display Key Materials and Devices Research" was included in the strategic specialization of advanced electronic materials, and the next direction of research and development is high luminous efficiency. Low-cost red, green, and blue quantum dot materials, and quantum dot dispersion core processes suitable for printing processes; development of full-color printed QLED device manufacturing processes and packaging processes.
This means that quantum display has become an important direction for the display industry, and it also confirms the technical direction of TCL TV from the side. Last year, TCL’s revenue once again exceeded 100 billion, and the world’s color TV sales reached 17.4 million units, ranking third in the world. At this year's AWE exhibition, TCL's new QHD TV C2, which stands out among many TV products, won the "China Home Appliance Aipulan Product Award".
Not only that, TCL also won another award at the 2016 IFA Exhibition. The independently developed "QUQ Quantum Dot TV Q65X1S-CUD" was awarded the "IFA Product Innovation Award" jointly presented by the German Chamber of Commerce and Industry (DIHK) and the United States International Data Group (IDG). "The Gold Medal in Quantum Dot Technology.
As a new type of display technology, QUHD adopts the “crystal†quantum display material in the form of inorganic nanocrystals, which not only has longer fluorescence lifetime, but also achieves ultra-high color gamut display of 110% NTSC, and brings more precision. The color control.
This year's color TV industry, in addition to quantum dots and other display technologies, the surface is a trend. TCL took the lead in the layout of curved TVs and creatively combined the world's most cutting-edge technologies with curved surfaces to create the world's strongest surface product matrix with quantum dot surfaces, ultra-thin surfaces, and HDR surfaces. Driven by the popularity of curved surfaces, TCL continues to maintain its share of surface TV retail sales in the Chinese market this year, becoming the favorite curved TV brand for consumers. According to the monitoring data from the China Iekon line, from January to October this year, the share of TCL's curved TV retail volume was as high as 29.4%, surpassing Samsung to become the first in the curved market.
The affirmation of the market and the authorities is a testimony to TCL's work in the past year.
Enhance image development channels, and continue to break through the global market
After more than 10 years of development, TCL currently has 70,000 employees worldwide, 23 R&D institutions, 21 manufacturing bases, sales organizations in more than 80 countries and regions, and operations in more than 160 countries and regions.
According to the 2015 annual report released by TCL, the company achieved a total revenue of 104.5 billion yuan, of which 47% came from overseas markets.
In 2015, TCL expanded cooperation with traditional main channels such as Costco and Sam's Club, and cooperated with Best Buy in online channels. The sales volume exceeded 1 million units, which accounted for about 3% of the US color TV market.
In order to enhance its image and get rid of the drag made by “Made in Chinaâ€, TCL also spends heavily on advertising. In 2004, TCL acquired the Thomson color TV business. In 2013, it bought the naming rights of the Hollywood Chinese Theatre.
The importance of overseas markets is self-evident to TCL. This can also explain why TCL has continued to operate overseas this year.
On the afternoon of May 19th, TCL and the Egyptian company ELARABY Group announced in Shenzhen that they will establish a LCD TV factory in Egypt. The plant will be the largest color TV factory in the North African region. ELARABY Group is the largest home appliance company in Egypt, and its sales ability ranks first among local home appliance brands. Prior to this, the two sides have had 8 years of cooperation history.
On July 14th, TCL signed a strategic cooperation agreement with German high-end home brand Hillbach Home. The two parties announced that TCL QUHD as a high-end TV product formally entered the Hillbach home, and the two sides will conduct all-round deep cooperation around product placement, sales coordination, high-end experience-based scene creation, product design exchange, and high-end brand building.
On July 22nd, TCL Multimedia announced that it will jointly invest 200 million reais (about 60 million US dollars) with Brazil's home appliance company SEMP to build a joint venture company SEMP TCL. TCL Multimedia Technology Holdings Co., Ltd. Chief Financial Officer Wang Hao said that due to Egypt and the Middle East, Africa and other countries have signed tariff agreements, the cooperation can be used to enter such markets as Egypt. Prior to this, TCL had established a Polish factory that radiated to the European region and a Mexican factory that radiated North America.
It can be said that TCL has never stopped following its overseas expansion.
11-generation panel line started, Huaxing Optoelectronics became a "profit dairy cow"
According to the latest data from IHS Technology and company data, TCL Group sold 17.84 million televisions in 2015, ranking third in the world; and Huaxing Optoelectronics invested 1.92 million glass substrates, ranking sixth in sales of LCD TV panels worldwide.
In 2005, nearly all TV manufacturers in China had to import electronic devices from Taiwan, Japan, and South Korea. China has almost no space in LCDs. The accumulation of industries and the accumulation of R&D are very weak and can only rely on imports. According to statistics, during the five years from 2008 to 2012, the imports of liquid crystal display devices have been ranked in the top five of China's bulk commodity imports, with an average of 53.2 billion US dollars annually. China is a big consumer country, but China cannot produce its own products.
In 2009, Shenzhen City Government and TCL jointly established Shenzhen Huaxing Optoelectronics Co., Ltd. and successively constructed two 8.5-generation lines, which was the most mature technology level in the world at that time.
In 2016, Huaxing Optoelectronics was the 11th generation TFT-LCD and AMOLED new display device production line project invested 53.8 billion yuan, which is of great significance for improving the strategic layout of TCL in high-end large-size LCD panels.
At present, China Star Optoelectronics has built two 8.5-generation LCD panel production lines t1 and t2, and a 6-generation LTPS panel production line t3. Among them, the t1 production capacity has reached 155K, which is the 8.5th generation production line with the largest single production capacity in the world; the t2 production capacity has reached 122K, which exceeds the designed production capacity and is the first 8.5 generation production line for mass production of Cu/Cu+COA technology in China. Since its inception, China Star Optoelectronics has maintained full production and full sales. As of October this year, t1 and t2 cumulative sales revenue of 78.95 billion, and handed in a variety of tax 11.16 billion.
In the panel business, Huaxing Optoelectronics and even TCL have already had the advantage that many manufacturers are difficult to duplicate. This advantage will in turn affect the layout of TCL's TV business.
Open mind promote cooperation and jointly enhance industrial strength
I believe many people are also impressed with the cooperation between TCL and LeTV at the end of 2015. In 2016, TCL also did not stop the pace of open cooperation, especially with Suning and Hisense.
At the beginning of the year, TCL Chairman Li Dongsheng led a team of more than 30 senior executives to the Suning headquarters in Nanjing and had a six-hour talk with Suning chairman Zhang Jindong. This time, the two parties have the highest level and largest team communication ever. The core goal is to achieve 60% of the total channel and 160% of online growth in 2016.
Although not the first time, the two sides have further deepened their cooperation this year. In 2016, on the basis of existing cooperation, Suning further opened its data operation capabilities to TCL. Through data opening, both parties focused on user needs to create more differentiated star products in color TVs and mobile phones. In the future, TCL will give full priority to Suning in terms of exclusive models, large single-sales, and new first sales.
At the same time, with data on consumer behavior of 200 million members of Suning, TCL can formulate a differentiated promotion plan to accurately capture potential customers in response to new market demands and different member needs. The two companies also established consumer behavior data mining models and set up joint member clubs to boldly break existing marketing models and achieve market expansion.
As a competitor, TCL's cooperation with Hisense is somewhat unexpected.
In fact, as the top three color TV sales in the Chinese market for a long time, Hisense, with huge product sales and a large user base, is an excellent supplier of Huaxing Optoelectronic Panels. Cooperation with Hisense on the panel helps stabilize the supply chain. Especially when the trend of large-size LCD TVs will continue, especially when panel prices have been rising all the time, strategic cooperation becomes even more necessary.
Not only that, but Hisense, which owns its own TV chip, and TCL, which has a high-generation panel product line, have significant implications for the integration of the industry chain. It is not only beneficial to digestion productivity, but also can reduce costs. At that time, the two parties can also greatly enhance the overall competitiveness of independent TV brands and further enhance the Chinese TV companies' right to speak in the market.
In 2016, TCL’s quantum dot display technology was widely recognized, and its own panel business also performed satisfactorily. At the same time, continuing overseas market expansion and deepening industrial chain integration are all attempts and efforts made by this traditional TV company. The adjustment and development in 2016 also made TCL stand on a higher starting point in the new year.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.
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