Technical marketing can Sharp successfully enter the young market?

Recently, the television industry is extremely lively. On the one hand, Internet TV brands have launched new products, such as Xiaomi and Xiaomi 4A, which recently released artificial intelligence as its core selling point. Micro-whales also released the intelligent voice TV 2.0 high-end product, the A-series. On the other hand, traditional brands have also entered the industry. The Internet industry believes that this year will be a key opportunity for the debate on the Internet TV format. Who will win when the price of the panel continues to increase and users’ demands for content and experience become increasingly demanding? It has become the next new topic. Recently, Sharp regained market attention through entertainment marketing.
Multi-channel communication with target groups, Sharp successfully entered the young market Since the acquisition of Hon Hai last year, Sharp seems to have opened up new ideas for marketing. For example, from sponsoring singers to holding hands with Ma Sichun, Sharp's marketing continues to spread. In order to cover young consumers more as the main consumer group, Sharp chose to join hands with the singer programs sought by young people. The cooperation between the two is not only limited to sponsoring this superficial form, but also constantly exploring new modes of cooperation. For example, in the singer's finals, Sharp also signed the benefit of Sharp's 60-inch TV with the signing of the participating players to in-depth music education public welfare. This cooperation is actually Sharp. Sharp has been deepening the Chinese market through a younger marketing layout.
On April 20th, Sharp also teamed up with Ma Sichun to open the "Mrs. Pure Shop Manager's Day" event in the country's Gome line stores. After Ma Shinchun is the new generation of Golden Horse Shadow, Sharp and Ma Sichun hold hands and can quickly achieve the purpose of communicating with the young consumer groups, and also release the new vitality of the Sharp brand.
Technology + marketing, Sharp TV regain the market's current TV market, it is difficult to rely solely on content, young consumers are also very concerned about the hardware. For Sharp, on the strength of the original hardware, the power of content and marketing has made it possible to regain attention. In other words, both content and marketing can easily be overtaken in a short period of time, but the hardware-level capabilities cannot be created overnight. The 100-year-old “father of LCD TVs,” Sharp, has in this regard Unsurpassable advantages.
Taking the current price increase of TV panels as an example, some people in the industry stated that most of the cost of a TV is on the screen. When we are more and more willing to spend time and money on quality content, a good screen is definitely Worth investing. It is not difficult to see that a good television work should be a combination of content + hardware. Sharp is now in line with this concept. For example, in order to solve the problem of making colors more realistic, Sharp creatively adds yellow (RGB+Y) to the three primary colors to realize the expression of “natural colors”. The result of this is that it greatly expands the color gamut that can be achieved by the existing television color rendering technology, and at the same time allows the user to easily capture more realistic colors even when the user is watching the television under low light conditions.
Now a series of layouts of Sharp TV in entertainment marketing has revived its brand among young consumers, while relying on its own strong technology, it also has a good reputation in terms of products. This combined combination of technology and marketing is expected to help Sharp TV gain the young group market step by step.

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