Now in the Internet field, when it comes to ecology, it first brings bad associations.
In the final analysis, in 2017 when Internet TV was bleak, the "liar" Jia Leting who launched Super LeTV TV had an accident, which made the ecology of Internet TV worse.
On Zhihu, there is a ridicule that is quite cola and vivid-"I grow my own soybean seeds, harvest my own beans, then open a tofu workshop, grind soy milk, sell tofu, sell bean sprouts, and open an oil workshop. LeTV manages this It's called ecology".
Objectively speaking, Internet TV allows users to order content on demand, without forcing users to watch TV programs at fixed points. This is a major breakthrough for TV in the Internet era. However, the Internet ecology surrounding TV content is not very sound. National Press and Publishing The radio and television system has a license for the control of content production. Once the TV audience’s favorite entertainment program is not completely public, it must be paid for by copyright in accordance with market rules.
China's Internet TV brands have contributed to the impact of traditional TV viewing patterns and stimulating sluggish TV consumption, and the inherent shortcomings are also obvious. At that time, LeTV and Xiaomi had no production lines, so they could find OEMs. If there is no broadcasting qualification, you can find a licensed cooperation. Without resources, copyright can be purchased worldwide. LeTV’s strengths are video, sports, and music. The integration of resources alone cannot form a complete Internet ecological chain.
The fatal problem is that Internet TV cannot interfere with life at any time like a smart phone. The biggest fans of smart phones are young people, and the rich APP makes smart phones omnipotent. In China, TV has gradually become a pastime for the elderly. From set-top boxes to TV boxes, it is not attractive enough for young people, and there is no fundamental change in content and viewing methods.
Compared with Apple, the pioneer of the smart phone era, LeEco does not have many unique secrets. Whether it is technology or content, the product level is not enough, and the market share is still limited compared to the entire TV market. On the other hand, the value of the ecological chain must be reflected through high-quality services. TV users cannot feel the charm of LeTV. The service is still far from the ecology promoted by the brand, and the thunder of Internet-style marketing is small. Many of LeTV’s annual membership fees are gifted with purchases. Some users regard functions as decorations. Even content that attracts attention and brings traffic is difficult to sell. The result of spending money on copyrights is not making ends meet.
It must be soberly recognized that Internet TV can only rekindle enthusiasm for some young people, such as sports. It can only make some people focus on the high-definition audio-visual environment, such as the audiophiles who see the most audio-visual effects. The creation of a deep ecological chain requires large-scale burning of money. Once the capital chain breaks like LeTV, an avalanche effect will occur. Among the cutting-edge Internet brands, Super LeTV failed to become an army, Xiaomi 4K relied on low prices, and Micro Whales supported the high end. Brands such as Fengfeng, Fengxing and Kanshang were unsustainable in burning money. In the traditional camp, the leader Coocaa returns to Skyworth and no longer operates independently. Hisense’s VIDAA, TCL’s Thunderbird, and Changhong’s CHiQ Haier’s mooka has almost no sense of existence.
Since last year, the advantages of Japanese and Korean brands in the high-end TV market have become more apparent, and it is an indisputable fact that the Internet TV ecosystem is deteriorating. TV is the only large screen that cannot be moved in the lives of ordinary people. Although intelligentization is unstoppable, in addition to pursuing the ultimate high-definition visual experience, only a better customized service experience can be used to retain the die-hard segmented users with wonderful and accurate content and entertainment. , Seeking to find new entrances such as connecting smart homes and building smart life centers, the competition will be even more fierce.
The so-called ecosystem of Internet TV essentially belongs to the category of software + hardware + services. In the new year, the number of ways that Internet TV relies on hardware shipments and software to make money is not so fun. If it is simply reduced to a capital-burning game, the concept of Internet TV will not be far from playing bad.
Smart Watches
Smart Watches
everyone enjoys luck , https://www.eeluckwatch.com