The US market research company Strategy Analytics predicts that global virtual reality goggles revenue in 2016 will reach 895 million U.S. dollars, while high-end devices released by Oculus, HTC and Sony will account for 77% of the proportion.
However, from the perspective of specific sales, the total global virtual reality goggles are expected to be 12.8 million units this year, but the three major brands may only account for 13%, mainly because low-priced devices based on smartphones will contribute most of the sales.
Strategy AnalyTIcs stated that under the combined effect of multiple factors, 2016 will be a turning point for virtual reality. In addition, due to the lack of content and the limitations of entry-level virtual reality equipment, how to manage expectations will become the most urgent task.
Oculus VR launched the $600 Oculus Rift virtual reality goggles on March 28, and HTC also launched SteamVR-based HTC Vive this week. Sony plans to release the PlayStaTIon VR goggles in October. At the same time, Google Cardboard has also been widely spread, and Samsung also released a mobile phone-based Gear VR in November last year.
Strategy AnalyTIcs estimates that the shipment of high-end virtual reality goggles bound to PCs and game consoles will barely exceed 1.7 million units this year, mainly because of the high prices. However, the outside world's awareness of this cutting-edge technology will be greatly enhanced in 2016. At the same time, smartphone users will also face the bombardment of low-cost virtual reality goggles, and some products will even be bundled with mobile phones.
Strategy AnalyTIcs analysts believe that with proper ecosystem management, smartphone-based virtual reality will become an effective entry-level device, attracting users to buy higher-quality devices and locking them in this potentially sticky ecosystem as early as possible in.
In a statement, Cliff RasKind, Director of Wearables Ecosystem Services at Strategy Analytics, said: “Consumers will soon see an extremely diverse range of virtual reality options, from ultra-low-cost devices to ultra-high-end Products. Although we expect smartphone-based eye masks to occupy a large share of shipments in 2016, reaching 87%, devices bundled with PCs and game consoles will certainly dominate sales, with a share of 77%. "
He went on to say: "In addition, we believe that virtual reality may trigger a new round of hardware configuration wars, including display resolution, GPU, storage devices and 360-degree cameras."
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