Although Apple is still the top three mobile phone manufacturers in global shipments, the market situation in recent years has been much worse than before, and the sales miracle of iPhone 6 no longer exists. Perhaps you have discovered that most of your friends and classmates used iPhones, but now most of them have become Android users. So why more and more people don’t buy Apple phones? Well-known foreign media PCMay gave the answer. Recently, PCMay conducted a survey of 2500 people, mainly exploring the reasons for the conversion of iOS and Android system users.
From the above picture, we can see that among those friends who "abandon Apple and choose Android", they ranked first for a better user experience, accounting for 30% of the total number; ranked first for more competitive prices. Second, the ratio is 29%; in addition, 24% of users voted for better features, such as appearance, camera, etc. Among the users who "abandon Android and choose Apple", up to 47% chose for a better user experience, and 25% liked the appearance and excellent performance of the iPhone.
Of course, here we need to point out that among the 2500 people surveyed, 18% said they switched from Android to iPhone, while 11% said the opposite was true. In other words, 71% of people did not actually participate in the voting for the reason for the replacement because of the "one-to-one" style of using the phone.
In terms of option settings, user experience should refer more to system-level fluency and ease of use. In fact, considering the current situation, excessive prices should not be the main reason for consumers to switch to the Android camp. After all, the high-end flagship models of Samsung, Sony, HTC, Huawei and other Android brands have basically reached five or six thousand yuan. The author's idea is more inclined to the higher playability of Android phones, or to domestic consumers, domestic brands are more attractive.
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