In 2017, AI took root in the audiovisual industry for the first time. However, even the color TV industry that attaches great importance to AI has a penetration rate of only 20% in 2017. For a time, people seem to think that AI will come slowly. However, the AI ​​trend suddenly accelerated in 2018, so that this speed is somewhat suffocating!
Manufacturers "busy" in AI blessing
At the AWE 2018 exhibition that opened in Shanghai recently, almost every color TV brand has exhibited several series of AI products. The industry expects that home audio-visual equipment (including color TVs, smart speakers, pico projectors, laser televisions, smart boxes, etc.) will achieve about 85% AI penetration rate by 2020.
As for the remaining 15% of products that do not have AI, the experts said, "More because in a differentiated application scenario, these devices do not require AI functionality." According to the product classification, the AI ​​penetration rate of color TVs in 2020 will be as high as 93%, and household projectors will also have 80% AI penetration. This will result in the consumption of nearly 100 million AI audiovisual products per year. For industries such as special chips and software algorithms, they have a great role in promoting the industry.
From the perspective of industry participants, AI is also becoming an important "difference card." For the second-tier brands in the industry, such as the Internet brand storm in the color TV industry, strategic plans such as "all product AI" have been proposed. The first to achieve AI, in the forefront of AI technology, becoming a key value point for second-tier brands to ensure growth, profitability and brand reputation. For the first-line brands, AI has now become a "required course." For example, the recent micro-transportation of the AI ​​product Z6 launched by the brand Miji did not follow the traditional release route of “new technology, high-end positioning†but instead took the “civilian†route—that is, the product was quite cheap. This shows that leading brands in the industry have a "necessity for rapid popularization" of AI.
In short, "the deployment of new products as far as possible AI" has become the basic consensus of the audiovisual industry in 2018. Especially in the fourth quarter of last year, smart speakers received an “explosive phenomenon†in the market with an increase of more than 500% from the previous quarter. No one has dared to “fall behind†in the AI ​​era.
The future of audiovisual: AI as a service
When discussing the topic of AI in this era, many consumers have questions that are talking about AI and artificial intelligence, but aren't we seeing a product that adds a voice feature?
Indeed, AI's audiovisual products began with the voice function: this industry layout is based on an experience theory called "easily getting started." Industry experts stated that AI technology is a general term for a complex, high-speed development of smart technologies. Even in the application of audiovisual products, the meaning of AI is far greater than the word "phonetic."
However, no matter how large the future system of AI is, the starting point must be an “entry that is practical, easy to use, and more accessible to the most ordinary peopleâ€. Undoubtedly, voice interaction technology is the most suitable for such a requirement. Assume that there is a strong AI product, but the portal interface is not simple and friendly, even more complicated than the traditional remote control - then the system will be difficult to promote the general consumer market.
In the future, the AI's product value concept is "AI-as-a-service, voice-as-a-service." Consumers don't need complicated knowledge and skills, and they don't need complicated equipment and operations. Only through language dialogue can a “functional experience†of a complete AI system be obtained. In this regard, color TV manufacturers call it "speak, hear, see," the space-time consistency - as to how complex the back support system, such as various CPU, IC, software, cloud, Internet of things, will be "human nature of AI Cover up." Therefore, AI itself is a very "comfortable" technology, this kind of comfortable entrance is "moving the mouth can get everything" - that is, voice interaction.
Anchoring their own "system backing," AI relocated to the camp
While observing the development of the AI ​​industry, different consumers have found themselves appearing to be in "different circles."
For example, Polar Rice Z6 chose to cooperate with Baidu. The Baidu DuerOS system is an AI dialogue platform that was just opened last year. Baidu's expectation is that it is "widely used in various scenarios such as home, car, and wear to realize more intelligent human-computer interaction." In these so-called intelligent interactions and scenes, what people most look forward to is probably the non-Baidu self-driving car. : Baidu’s automated driving platform is also an important part of the national smart platform project.
As another giant in the AI ​​audio-visual industry, Changhong chose Tencent as one of its key partners. On March 8th, Tencent announced that it had reached a strategic cooperation with Sichuan Changhong and exported Tencent Jingle AI Assistant Solution to Changhong’s smart TV products. Changhong's new-generation smart TV CHIQ-Q5R was officially released on the same day and deployed Tencent's intelligent voice assistant technology. Tencent's medical imaging intelligent open platform is also an important component of the national smart platform project.
Of course, Baidu and Tencent have come and Ali will not be idle. Tmall Elf is Ali's own smart hardware product. Ali is also the project commissioner of the intelligent open brain platform of the national smart city.
In addition to the above three players, there are many independent technology players for AI. For example, HKUST Telecom, which was tasked with building a nationwide new generation artificial intelligence open innovation platform for intelligent voice, is actually the earliest provider of AI voice technology solutions. At present, it has cooperation with almost all major color TV brands. For another example, mobile phone giant Huawei is also developing its own voice assistant, HiAssistant. At the same time, Huawei also has a unique and world-leading product such as the Unicorn 970 with built-in intelligent neural network npu chip. The latest news shows that Huawei's new 6-series unicorn chips will also have built-in NPU.
The above information surface, as the entrance of the AI ​​era, voice interaction, voice assistant has become a contestable place. The biggest difference between 2018 and 2016-2017 lies in: After all, we mainly used the information technology of the United States, and now we tend to "the giants have to set themselves up." ——In 2018, AI fully demonstrated the law of “science and technology giants†in “staking their claimsâ€.
AI Link Future, Imagine Connecting Everything
In the 3.8 sales promotion, consumers may have discovered that Ali’s Tmall Elves “played upgradesâ€. Last year, the double eleventh, the core of the Tmall Elf was "individual products alone promotions." Now, this product emphasizes "playing with children".
That is, intelligent sockets, smart light bulbs, smart infrared remote controllers, etc., a large number of devices that can interact with the Tmall Genie Link, are displayed in a centralized system. - Through these devices, as well as Tmall Elf's voice capabilities, air conditioners, televisions, washing machines, microwave ovens, lighting, etc., can all be used as "language control."
After seeing this scenario, consumers may understand why giants are still using their own off-the-shelf and easy-to-use technology, based on the science and technology of the University of Science and Technology of the United States, to engage in their own voice assistants – because of the AI ​​era, the Internet of Things, and language interaction. It's like a "master switch" - no matter what is hidden in the back box, how big a gold mine can be, whether the AI ​​is a bubble or an opportunity, this master switch is best to "kick yourself!"
For consumers, the most immediate benefit of buying AI audio and video products now is "no need to look for a remote control everywhere." However, in the long run, this device and function will more often be used as a “collection center†instead of a single function. Therefore, choosing an AI product is "jumping into a circle" - this circle must be powerful, reliable, and rich enough to really "play well."
The same principle applies to audio and video hardware manufacturers. Whether it is smart projection or LCD TV, it is necessary to consider the “smart interconnection†ecology beyond the traditional smart audio and video ecology. It is essential to cooperate with them and build an ecological circle. Important strategic layout.
In the face of AI's popularity, the audiovisual industry has been at the forefront of all home appliances and household products. In 2018, AI will become the standard for new audio-visual products. No AI consumption will become a consumer facing the future. This choice is to choose a new "lifestyle" and choose a more active attitude towards life in the future.
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