[Text|High-tech LED reporter Luo Shenghua] In 2014, when the net profit of NVC Lighting, Qinshang Optoelectronics, Ocean King and other companies fell, when Wei Wei and Furi Electronics “make a real lossâ€, the sun lighting is not More and more maintain the "increasing income and increase profits" of lighting companies.
Recently, Sunshine Lighting (600261.SH) released its 2014 annual report. The financial report shows that in 2014, the company achieved sales revenue of 3.251 billion yuan, a year-on-year increase of 2.59%. After deducting non-recurring gains and losses, the net profit attributable to shareholders of listed companies reached 2.64. 100 million yuan, an increase of 40.80%.
"Sunlight lighting has a faster transformation speed and internal operations are relatively stable, so such a profit situation can be expected." An industry insider told the high-tech LED reporter.
Compared with traditional competitors such as Foshan Lighting and NVC Lighting, the transformation speed of sunlight lighting is relatively fast. In 2014, Sunshine Lighting LED lighting products revenue was 1.624 billion yuan, an increase of 65.15% year-on-year, and LED lighting business revenue accounted for half of total revenue.
Product structure optimization <br> <br> With the continuous improvement of LED technology enterprise and enhance the ability to support the whole industry chain, LED product prices in recent years there has been a rapid decline in the next few years if the price of LED products continue to maintain rapid The downward trend will bring certain risks to the stability and improvement of the lighting enterprise's gross profit margin.
“Optimizing product structure, increasing the proportion of lighting products, lighting products are relatively functional, and can reduce homogenization competition.†Sunlight Lighting has given its own solution.
While the LED business is growing rapidly, the solar lighting product structure is further optimized. It is understood that the development of the solar lighting LED lighting business in 2014 has made good progress, and the proportion of lamps has exceeded 40%. In the future, the proportion of lamps will be further improved in the case of the increasingly integrated trend of light source lamps.
Chen Yiping, general manager of Sunshine Lighting China, pointed out that in 2015, the goal of Sunlight Lighting was to illuminate the lighting.
Therefore, in 2015, in addition to inviting domestic movie star Lu Yi as a spokesperson, Sunshine Lighting also set up offices in the core lighting market such as Zhongshan to strengthen the promotion of lighting fixtures.
Large customers rely on to reduce the speed LED <br> <br> With the acceleration of the transformation, the sun lighting business gross margin has also been a corresponding increase in 2014, its gross profit margin from 20.72% last year raised to 23.93%.
However, Sunlight is mainly based on OEM. As the company's product structure is further optimized, the company's profitability will remain, but excessive reliance on large customers will also bring risks to the company's operations.
According to the financial report data, in 2013 and 2014, the ratio of the revenue of the top five customers of Sunshine Lighting to the total revenue was 64.13% and 64.63% respectively.
Although, compared with 2013, the company's largest customer share decreased from 52.5% to 41.8% in 2014, which further eased the risk of the company's single large customers, but the risk of relying too much on large customers still exists. Therefore, reducing the reliance on large customers to develop their own brands is the goal of Sunshine in 2014.
In 2014, Sunshine Lighting split its headquarters business into the Asia Pacific, Americas and China divisions, with the Chinese division's main focus on developing its own brands.
“2015 is the year of development of the company's own brand, and the company will also increase investment and promotion of its own brands.†Chen Yiping said.
With the transformation of LED new lighting enterprises has been basically realized, it is expected to benefit from the deep layout of intelligent lighting in the future. In the private brand planning, Sunlight Lighting is also strengthening the brand's deep promotion.
Since 2014, Sunshine Lighting has officially launched the e-commerce channel operation. The domestic market has launched a new brand promotion mode based on the network, Weibo and WeChat, and has launched the channel of e-commerce platform such as Sunshine Tattoo flagship store, Jingdong and Amazon. Plan the development of e-commerce operations by building self-operated stores, establishing an online distribution system, and implementing online and offline linkages.
Appendix: Partial Lighting Enterprise Revenue and Net Income Statement
Source: Public earnings
Recently, Sunshine Lighting (600261.SH) released its 2014 annual report. The financial report shows that in 2014, the company achieved sales revenue of 3.251 billion yuan, a year-on-year increase of 2.59%. After deducting non-recurring gains and losses, the net profit attributable to shareholders of listed companies reached 2.64. 100 million yuan, an increase of 40.80%.
"Sunlight lighting has a faster transformation speed and internal operations are relatively stable, so such a profit situation can be expected." An industry insider told the high-tech LED reporter.
Compared with traditional competitors such as Foshan Lighting and NVC Lighting, the transformation speed of sunlight lighting is relatively fast. In 2014, Sunshine Lighting LED lighting products revenue was 1.624 billion yuan, an increase of 65.15% year-on-year, and LED lighting business revenue accounted for half of total revenue.
Product structure optimization <br> <br> With the continuous improvement of LED technology enterprise and enhance the ability to support the whole industry chain, LED product prices in recent years there has been a rapid decline in the next few years if the price of LED products continue to maintain rapid The downward trend will bring certain risks to the stability and improvement of the lighting enterprise's gross profit margin.
“Optimizing product structure, increasing the proportion of lighting products, lighting products are relatively functional, and can reduce homogenization competition.†Sunlight Lighting has given its own solution.
While the LED business is growing rapidly, the solar lighting product structure is further optimized. It is understood that the development of the solar lighting LED lighting business in 2014 has made good progress, and the proportion of lamps has exceeded 40%. In the future, the proportion of lamps will be further improved in the case of the increasingly integrated trend of light source lamps.
Chen Yiping, general manager of Sunshine Lighting China, pointed out that in 2015, the goal of Sunlight Lighting was to illuminate the lighting.
Therefore, in 2015, in addition to inviting domestic movie star Lu Yi as a spokesperson, Sunshine Lighting also set up offices in the core lighting market such as Zhongshan to strengthen the promotion of lighting fixtures.
Large customers rely on to reduce the speed LED <br> <br> With the acceleration of the transformation, the sun lighting business gross margin has also been a corresponding increase in 2014, its gross profit margin from 20.72% last year raised to 23.93%.
However, Sunlight is mainly based on OEM. As the company's product structure is further optimized, the company's profitability will remain, but excessive reliance on large customers will also bring risks to the company's operations.
According to the financial report data, in 2013 and 2014, the ratio of the revenue of the top five customers of Sunshine Lighting to the total revenue was 64.13% and 64.63% respectively.
Although, compared with 2013, the company's largest customer share decreased from 52.5% to 41.8% in 2014, which further eased the risk of the company's single large customers, but the risk of relying too much on large customers still exists. Therefore, reducing the reliance on large customers to develop their own brands is the goal of Sunshine in 2014.
In 2014, Sunshine Lighting split its headquarters business into the Asia Pacific, Americas and China divisions, with the Chinese division's main focus on developing its own brands.
“2015 is the year of development of the company's own brand, and the company will also increase investment and promotion of its own brands.†Chen Yiping said.
With the transformation of LED new lighting enterprises has been basically realized, it is expected to benefit from the deep layout of intelligent lighting in the future. In the private brand planning, Sunlight Lighting is also strengthening the brand's deep promotion.
Since 2014, Sunshine Lighting has officially launched the e-commerce channel operation. The domestic market has launched a new brand promotion mode based on the network, Weibo and WeChat, and has launched the channel of e-commerce platform such as Sunshine Tattoo flagship store, Jingdong and Amazon. Plan the development of e-commerce operations by building self-operated stores, establishing an online distribution system, and implementing online and offline linkages.
Appendix: Partial Lighting Enterprise Revenue and Net Income Statement
| company name | Revenue | Year-on-year growth | Net profit | Year-on-year growth |
| Sunlight | 3.251 billion yuan | 2.59% | 2.88 billion yuan | 24.31% |
| Rectangular lighting | 9.21 billion yuan | 13.32% | 50,000.44 million yuan | 84.60% |
| Feile sound | 21.34 billion yuan | -0.39% | 624.278 million yuan | 12.52% |
| Snowlet | 4.42 billion yuan | 12.70% | 1725.92 | 7.00% |
| Wei Wei | 680 million yuan | 6.15% | 817.53 million yuan | -59.53% |
| Qinshang Optoelectronics | 9.27 billion yuan | -18.73% | 255.702 million yuan | -75.60% |
| Furi Electronics | 3.511 billion yuan | 40.48% | 785.731 million yuan | 2.98% |
| Ocean king | 10.56 billion yuan | -6.62% | 1.72 billion yuan | -0.49% |
Source: Public earnings
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