TV has always been the main force in the home appliance market, but the TV market in 2015 has experienced a decline in overall sales. In stark contrast to this, the color TV market is very lively. In order to compete for new growth points, TV market highlights More and fierce competition.
Near the end of the year, the color TV market highlighted the year-end outbreak trend: not only new products emerged, but laser TVs began to emerge in the market; color TV camps were also gradually differentiated, OLED Baotuan trend is increasingly evident; and the Internet TV New Army is gaining momentum. The new army has suddenly emerged, and the old strong expansion ... all indications that the color TV market has experienced frequent outbreaks at the end of the year and the beginning of the year. It will inevitably create a horn for the forthcoming New Year's Day and Spring Festival markets, and will also make consumer choices more diversified.
First, new products - laser television officially released
At present, there are many kinds of products such as LED LCD TVs and OLED TVs coexisting in the color TV market. Hisense laser TV has suddenly been killed recently. The new generation of laser cinema TVs is mainly used in three large-screen models of 85, 100 and 120 inches, which can achieve full HD display of 1080P level. In the future, medium-sized sizes such as 65 and 70 inches may also be introduced. .
It does not look good
From a technical point of view, laser televisions mainly adopt ultra-short-focus projection technology, and they only need to project a screen with a size of 100 inches or more from a space less than 0.5 meters from the wall surface. The screen uses Fresnel passive biomimetic reflection screen, which can show full HD picture quality of 1080P, the same resolution as the current mainstream LCD TV. Its color gamut is 116%, which is more colorful and more realistic than ordinary TV. Support HDR technology at the same time, the detail of the highlight and low light part of the picture is better.
Compared to LED LCD TVs and OLED TVs, the light of a laser TV is reflected like a movie, which can reduce the glare and strobe problems of the glass screen, and has fewer side effects on the eyes.
Do not look big size
At present, the proportion of large-size televisions larger than 65-70 inches in the home appliance market has started to rise.
The large-size TVs are not only high-tech, expensive, but also have a higher viewing distance for ordinary families. Laser TVs mainly address these “pain pointsâ€. It is expected that laser TVs will mainly compete with large-screen LCD TVs with a size of 65-70 inches and OLED TVs, and will grab the main share of the large-screen TV market.
Not expensive to see the price
In the three major laser TV sizes, the first to market is the 100-inch model, the official guide price for the classic version of 59999 yuan, the ultimate version of 69999 yuan. A few years ago, LG's first-generation 84-inch OLED TV was already listed at a price of 170,000 yuan, even after the price adjustment was around 13 million yuan. Compared with OLED TVs of the same size, laser televisions do have a relatively large price activity space.
Question: Is laser television a projector?
Laser TVs use laser light projection, and many consumers may ask: Is a laser TV a projector? In fact, although the principles of imaging are somewhat similar, laser television is not a projector. The laser light source uses a laser light source to avoid the disadvantages of the projector, and the projection screen can also ensure higher imaging resolution.
As for the current mainstream TV set 3D display, somatosensory games, interconnected intelligence and other functions, can also be presented in the laser television.
Second, the new pattern - OLED and laser television rivalry?
In contrast, OLED TVs (Organic Light-Emitting Diode TVs), which already occupy a certain market position, show a trend of "clustering." At the "China OLED Future Product Summit Forum" concluded this week, OLED display panel maker LG Display, the main color TV brand Skyworth, and related upstream and downstream resources showed a promising outlook for OLED. Professor Deng Qingyun, known as the "Father of OLED," believes that OLED technology, especially WRGB OLED technology, is already very mature. In the next two to three years, OLED will become the core of display technology and gradually replace the existing LCD technology. . Li Tinghan, vice president of sales for LG Display OLED China, said that the current OLED panel yield has been improved, and large-screen OLEDs can be mass-produced.
It is worth mentioning that Skyworth will define 2016 as “OLED first year†and launch HDR high dynamic range OLED products, hoping to improve the performance of OLED TVs in various aspects such as image quality and achieve sales of 200,000 units. Yang Xiaojun, executive deputy general manager of Skyworth Group's China regional marketing headquarters, even bluntly said: “Chuangwei does not make laser TVs with no future.†This move is apparently aimed at laser televisions just released by Hisense.
Earlier, Liu Hongxin, the president of Hisense Hisense Group, expressed his opinion not to exclude the development of OLED, and expressed the intention of "laser and television can compete with OLED."
Analysis: Color TV "go left, go right"?
At present, the color TV industry has come to the crossroads of “go left and go rightâ€. Although traditional LCD TVs have tried to increase their quantum dots, they have reached the ceiling. The emerging OLED TVs and laser TVs have not yet fully matured. The major brands and camps are all laying out the future as early as possible. Meaning.
Compared to the OLED camp that has become increasingly rich, the current laser TV lineup is still relatively thin, only Hisense one. In order to expand the camp, Hisense in August this year promoted the International Electrotechnical Commission to establish a laser display standard group (T C110W G10), absorbed upstream and downstream partners, and established the laser cinema TV industry ecosystem. However, the momentum of the OLED camp with panels, brands, chips, technology, and other resources is clearly more fierce, and it has been “attackedâ€.
In the end, whether OLEDs or laser televisions are in the world, I am afraid that ultimately, market inspections are still needed.
Third, the new forces - Internet TV "popular TV" suddenly rises
On the other hand, color TV brands are struggling with technology; on the other hand, Internet TV is surging. Following Xiaomi, Leshi, PPTV and other brands have successively released Internet TV, another Internet TV brand popular TV broke rapidly before the end of the year, trying to slash the popularity of Internet TV with a 43-inch 4K Ultra HD TV at a low price of 1799 yuan.
Industry analysts believe that the difficulty of making Internet TV has been greatly reduced. As long as there are various kinds of upstream and downstream resources such as foundries, Internet TV licensees, and online video resources, it is easy to get started. The model has gradually evolved into “content+hardware+application+channel+Internet operationâ€. According to Zhou Can, the vice president and CEO who is popular, the popularity of online video was formed in September this year together with Oriental Pearl (Internet TV licensees), Mega Chi (foundry), Haier (well-known brands) and Gome (channels). The Super-dimensional ecology can provide more than 3,000 hot broadcast films to 20,000 episodes of television dramas, and then to Premier League broadcasts and other sports events, as well as BBC, history channels, children's animation and other video resources.
Analysis: Cheap 4K Becomes Internet TV "Nirvana"
Starting from Xiaomi TV, Internet TV has always been a "low price". Popular TV is no exception. The 55, 49, and 43-inch models of the connected TVs released this time are priced at 2799 yuan, 2299 yuan, and 1799 yuan, respectively, and are all popular 4K ultra high-definition models in the current market. Compared with the mainstream 4K TV model in the store, the average price is about 1,000 yuan lower. Judging from the current situation in the official website and the only two appointment channels of the VIP Club, popular television has reserved 120,000 units in 10 days, and low prices do have a certain attraction effect.
Previously, the data published by the market consulting firm Ove Cloud.com revealed that the penetration rate of 4K TVs in 2015 is expected to reach 32%, which is much higher than the 14% of last year, and it is expected to reach 43% next year. It is expected that the low 4K wind blown by Internet TV will accelerate the popularity of 4K ultra high-definition television.
Fourth, the new changes - product "variation" music as the first surface split TV
The popular keyword in the color TV market is 4K, curved surface, and OLED. Xiaomi has released split TV this year. Due to fierce market competition, TV brands have come up with various innovative tactics and tried to become "explosive models" on the market. LeTV has recently announced the launch of two new 4th generation televisions after its recent TCL Multimedia subscription: a 65-inch surface split TV "Super 4 Curve" and a split smart TV "Super 4 Max70."
"Surface + split" TV first appeared in the market. Super 4 Max65 Curved uses Samsung's 65-inch 4K surface ultra-thin panel, combined with the extreme performance of Smart Home Center (Smart Home Center), LeTV for the first time 64-bit processor Qualcomm APQ8094 high-end commercial to TV products, 8-core 1.8G Hz and Adreno 430 GPU, plus 4GB of ultra-large running memory +32GB/64GB high-speed flash memory, and Novatek72324 motion picture processing chip, can speed up the corresponding speed, easy to run large-scale 3D games and 4K high-definition video; support 60 frames H.265 4K video hard solution , you can watch 4K content online with just 10M bandwidth. In addition, the standard wireless subwoofer and Harman Caton full-featured sound system are standard, which is comparable to 5.1-channel home theater.
Especially the split design allows users to connect various devices. A smart home center not only supports access to multiple TVs, but also supports access to routers, mobile phones, tablets, and more smart home devices.
Analysis: The trend of IT TV sets is increasingly evident
The split design is a bit like the previous packaging of computers, which shows that the IT trend of Internet TV is increasingly evident. The subdivision of sub-assembly costs for individual sub-assembly components also makes the price of Internet TV more transparent. This may also explain why Internet TV has repeatedly experienced low prices. The design of "surface + split" implies that due to fierce competition in the color TV market, it is very likely that there will be more different combinations in the future.
Near the end of the year, the color TV market highlighted the year-end outbreak trend: not only new products emerged, but laser TVs began to emerge in the market; color TV camps were also gradually differentiated, OLED Baotuan trend is increasingly evident; and the Internet TV New Army is gaining momentum. The new army has suddenly emerged, and the old strong expansion ... all indications that the color TV market has experienced frequent outbreaks at the end of the year and the beginning of the year. It will inevitably create a horn for the forthcoming New Year's Day and Spring Festival markets, and will also make consumer choices more diversified.
First, new products - laser television officially released
At present, there are many kinds of products such as LED LCD TVs and OLED TVs coexisting in the color TV market. Hisense laser TV has suddenly been killed recently. The new generation of laser cinema TVs is mainly used in three large-screen models of 85, 100 and 120 inches, which can achieve full HD display of 1080P level. In the future, medium-sized sizes such as 65 and 70 inches may also be introduced. .
It does not look good
From a technical point of view, laser televisions mainly adopt ultra-short-focus projection technology, and they only need to project a screen with a size of 100 inches or more from a space less than 0.5 meters from the wall surface. The screen uses Fresnel passive biomimetic reflection screen, which can show full HD picture quality of 1080P, the same resolution as the current mainstream LCD TV. Its color gamut is 116%, which is more colorful and more realistic than ordinary TV. Support HDR technology at the same time, the detail of the highlight and low light part of the picture is better.
Compared to LED LCD TVs and OLED TVs, the light of a laser TV is reflected like a movie, which can reduce the glare and strobe problems of the glass screen, and has fewer side effects on the eyes.
Do not look big size
At present, the proportion of large-size televisions larger than 65-70 inches in the home appliance market has started to rise.
The large-size TVs are not only high-tech, expensive, but also have a higher viewing distance for ordinary families. Laser TVs mainly address these “pain pointsâ€. It is expected that laser TVs will mainly compete with large-screen LCD TVs with a size of 65-70 inches and OLED TVs, and will grab the main share of the large-screen TV market.
Not expensive to see the price
In the three major laser TV sizes, the first to market is the 100-inch model, the official guide price for the classic version of 59999 yuan, the ultimate version of 69999 yuan. A few years ago, LG's first-generation 84-inch OLED TV was already listed at a price of 170,000 yuan, even after the price adjustment was around 13 million yuan. Compared with OLED TVs of the same size, laser televisions do have a relatively large price activity space.
Question: Is laser television a projector?
Laser TVs use laser light projection, and many consumers may ask: Is a laser TV a projector? In fact, although the principles of imaging are somewhat similar, laser television is not a projector. The laser light source uses a laser light source to avoid the disadvantages of the projector, and the projection screen can also ensure higher imaging resolution.
As for the current mainstream TV set 3D display, somatosensory games, interconnected intelligence and other functions, can also be presented in the laser television.
Second, the new pattern - OLED and laser television rivalry?
In contrast, OLED TVs (Organic Light-Emitting Diode TVs), which already occupy a certain market position, show a trend of "clustering." At the "China OLED Future Product Summit Forum" concluded this week, OLED display panel maker LG Display, the main color TV brand Skyworth, and related upstream and downstream resources showed a promising outlook for OLED. Professor Deng Qingyun, known as the "Father of OLED," believes that OLED technology, especially WRGB OLED technology, is already very mature. In the next two to three years, OLED will become the core of display technology and gradually replace the existing LCD technology. . Li Tinghan, vice president of sales for LG Display OLED China, said that the current OLED panel yield has been improved, and large-screen OLEDs can be mass-produced.
It is worth mentioning that Skyworth will define 2016 as “OLED first year†and launch HDR high dynamic range OLED products, hoping to improve the performance of OLED TVs in various aspects such as image quality and achieve sales of 200,000 units. Yang Xiaojun, executive deputy general manager of Skyworth Group's China regional marketing headquarters, even bluntly said: “Chuangwei does not make laser TVs with no future.†This move is apparently aimed at laser televisions just released by Hisense.
Earlier, Liu Hongxin, the president of Hisense Hisense Group, expressed his opinion not to exclude the development of OLED, and expressed the intention of "laser and television can compete with OLED."
Analysis: Color TV "go left, go right"?
At present, the color TV industry has come to the crossroads of “go left and go rightâ€. Although traditional LCD TVs have tried to increase their quantum dots, they have reached the ceiling. The emerging OLED TVs and laser TVs have not yet fully matured. The major brands and camps are all laying out the future as early as possible. Meaning.
Compared to the OLED camp that has become increasingly rich, the current laser TV lineup is still relatively thin, only Hisense one. In order to expand the camp, Hisense in August this year promoted the International Electrotechnical Commission to establish a laser display standard group (T C110W G10), absorbed upstream and downstream partners, and established the laser cinema TV industry ecosystem. However, the momentum of the OLED camp with panels, brands, chips, technology, and other resources is clearly more fierce, and it has been “attackedâ€.
In the end, whether OLEDs or laser televisions are in the world, I am afraid that ultimately, market inspections are still needed.
Third, the new forces - Internet TV "popular TV" suddenly rises
On the other hand, color TV brands are struggling with technology; on the other hand, Internet TV is surging. Following Xiaomi, Leshi, PPTV and other brands have successively released Internet TV, another Internet TV brand popular TV broke rapidly before the end of the year, trying to slash the popularity of Internet TV with a 43-inch 4K Ultra HD TV at a low price of 1799 yuan.
Industry analysts believe that the difficulty of making Internet TV has been greatly reduced. As long as there are various kinds of upstream and downstream resources such as foundries, Internet TV licensees, and online video resources, it is easy to get started. The model has gradually evolved into “content+hardware+application+channel+Internet operationâ€. According to Zhou Can, the vice president and CEO who is popular, the popularity of online video was formed in September this year together with Oriental Pearl (Internet TV licensees), Mega Chi (foundry), Haier (well-known brands) and Gome (channels). The Super-dimensional ecology can provide more than 3,000 hot broadcast films to 20,000 episodes of television dramas, and then to Premier League broadcasts and other sports events, as well as BBC, history channels, children's animation and other video resources.
Analysis: Cheap 4K Becomes Internet TV "Nirvana"
Starting from Xiaomi TV, Internet TV has always been a "low price". Popular TV is no exception. The 55, 49, and 43-inch models of the connected TVs released this time are priced at 2799 yuan, 2299 yuan, and 1799 yuan, respectively, and are all popular 4K ultra high-definition models in the current market. Compared with the mainstream 4K TV model in the store, the average price is about 1,000 yuan lower. Judging from the current situation in the official website and the only two appointment channels of the VIP Club, popular television has reserved 120,000 units in 10 days, and low prices do have a certain attraction effect.
Previously, the data published by the market consulting firm Ove Cloud.com revealed that the penetration rate of 4K TVs in 2015 is expected to reach 32%, which is much higher than the 14% of last year, and it is expected to reach 43% next year. It is expected that the low 4K wind blown by Internet TV will accelerate the popularity of 4K ultra high-definition television.
Fourth, the new changes - product "variation" music as the first surface split TV
The popular keyword in the color TV market is 4K, curved surface, and OLED. Xiaomi has released split TV this year. Due to fierce market competition, TV brands have come up with various innovative tactics and tried to become "explosive models" on the market. LeTV has recently announced the launch of two new 4th generation televisions after its recent TCL Multimedia subscription: a 65-inch surface split TV "Super 4 Curve" and a split smart TV "Super 4 Max70."
"Surface + split" TV first appeared in the market. Super 4 Max65 Curved uses Samsung's 65-inch 4K surface ultra-thin panel, combined with the extreme performance of Smart Home Center (Smart Home Center), LeTV for the first time 64-bit processor Qualcomm APQ8094 high-end commercial to TV products, 8-core 1.8G Hz and Adreno 430 GPU, plus 4GB of ultra-large running memory +32GB/64GB high-speed flash memory, and Novatek72324 motion picture processing chip, can speed up the corresponding speed, easy to run large-scale 3D games and 4K high-definition video; support 60 frames H.265 4K video hard solution , you can watch 4K content online with just 10M bandwidth. In addition, the standard wireless subwoofer and Harman Caton full-featured sound system are standard, which is comparable to 5.1-channel home theater.
Especially the split design allows users to connect various devices. A smart home center not only supports access to multiple TVs, but also supports access to routers, mobile phones, tablets, and more smart home devices.
Analysis: The trend of IT TV sets is increasingly evident
The split design is a bit like the previous packaging of computers, which shows that the IT trend of Internet TV is increasingly evident. The subdivision of sub-assembly costs for individual sub-assembly components also makes the price of Internet TV more transparent. This may also explain why Internet TV has repeatedly experienced low prices. The design of "surface + split" implies that due to fierce competition in the color TV market, it is very likely that there will be more different combinations in the future.