According to the data measured by Yikang, in January 2012, the retail volume of the domestic LCD market decreased by 26.8% year-on-year, retail sales decreased by 32.5% year-on-year; retail sales of plasma decreased by 19.2% year-on-year, and retail sales decreased by 25.7% year-on-year. As of November 2012, the domestic liquid crystal market retail volume was 13.4% year-on-year, retail sales were 6.6% year-on-year, retail volume of plasma was 32.7% year-on-year, retail sales were 3.6% year-on-year, and flat-panel TVs' growth picked up very quickly. The author is not questioning the data of Zhong Yi Kang, but is doubtful about the popularity of smart TVs, especially 3D TVs. The pursuit of 3D TVs from the public opinion at the beginning of the listing to the present silence is in fact a response to the market effect of 3D TVs. If it comes down to reasons, this is the first time to pursue the technology and mature, and the effect of wearing 3D glasses is even worse than 2D, and in the end it becomes useless laughter. It is doubtful whether consumers should spend a thousand or two dollars to buy a TV that is not of much use at home.
Many analysts believe that the current cost of smart TVs is rising while the prices are falling. The input and revenue are not proportional to the biggest dilemma in the color TV industry. It is hard to say whether the release of ultra-high-definition television will become a heavy weapon for companies to open up the market gap. Zhong Yi Kang predicts that the 3D penetration rate of the future urban market will be close to 60%, and the penetration rate of smart TV market will also reach 55%.
The author is not optimistic about this, first of all, the upgrading of hardware and software does not bring a breakthrough in content. At present, 3D film sources have not yet been widely promoted, and users do not really have the opportunity to enjoy 3D film and television. So similar to this ultra-high-definition TV is also facing such a dilemma. At the same time, the visual difference of ultra-high definition resolution can only be displayed on a large screen, and a small screen television between 32 and 47 inches cannot effectively display.
LCD (short for Liquid Crystal Display) liquid crystal display. The LCD structure is to place a liquid crystal cell between two parallel glass substrates. The lower substrate glass is equipped with TFT (Thin Film Transistor), and the upper substrate glass is equipped with a color filter. The liquid crystal molecules are controlled by the signal and voltage changes on the TFT. Rotate the direction, so as to control whether the polarized light of each pixel point is emitted or not to achieve the purpose of display. LCD has replaced CRT as the mainstream, and the price has dropped a lot, and it has become fully popular.
According to data from CINNO Research, 2020 is expected to be the first year for mass production of mobile phones with fingerprint recognition under LCD screens.
LCD features:
(1) Low-voltage micro power consumption
(2) The appearance is small and exquisite, the thickness is only 6.5~8mm
(3) Passive display type (no glare, no irritation to human eyes, and no eye fatigue)
(4) The amount of display information is large (because the pixels can be made small)
(5) Easy to colorize (reproduce very accurately on the chromatogram)
(6) No electromagnetic radiation (safe for the human body, conducive to information confidentiality)
(7) Long life (this kind of device has almost no deterioration problem, so the life is extremely long, but the life of the LCD backlight is limited, but the backlight part can be replaced)
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