"The operating profit of new energy logistics vehicles is actually very thin. If you want to make a breakthrough in the operation of new energy logistics vehicles, the key is to have a pioneering business operation model that is consistent with your own situation." Yang Changbin told New Energy Logistics in an exclusive interview The car operation model gives his personal experience.
In 2018, subsidies for new energy vehicles accelerated. Since the release of the new regulations on June 12, vehicle procurement costs have risen by about 15%, testing the financial strength of operators. The policy orientation of the right of way, a large number of new energy logistics vehicles on the road, tests the operation and maintenance capabilities of operators. How can new energy logistics vehicle operating companies face double pressures to solve their problems?
To this end, we interviewed Mr. Yang Changbin, general manager of Shenzhen Chuanhua Green Huilian Logistics Co., Ltd., and discussed with him the operating mode of new energy logistics vehicles in the new situation.
Although the operation model represents the future trend, it also involves many aspects such as automobiles, new energy, logistics, leasing, electricity, electrochemistry, finance, maintenance, big data, insurance, and Internet of Vehicles, involving many industries and difficult operations. So, in terms of the business operation model of new energy logistics vehicles, what does Chuanhua Huilian do?
Yang Changbin pointed out that operators are facing huge challenges in terms of capital, talents, technology, management, etc. He also further elaborated on the ecosystem of Chuanhua Huilian as an example.
First of all, he introduced that Chuanhua Huilian undertakes two major businesses in the entire Chuanhua Group. The first is the rental and sale of vehicles, which is similar to a general operating company. Chuanhua Huilian can provide vehicles in a variety of ways. You can choose a 3-year long-term lease, or you can choose a short-term lease during e-commerce shopping festivals such as "Double 11" and "618". In addition, it also provides Vehicle sales service. In addition, in the process of customers using cars, Chuanhua Huilian also provides customers with services such as insurance and charging.
The second is the new energy logistics vehicle controllable system with strategic significance. Transchem itself is engaged in logistics, and has the largest highway port network in the country. Transchem’s goal is to build a backbone network of China (highway) logistics, integrate, empower and allocate resources, and serve production and logistics through the logistics supply chain service platform. The circulation of living materials enables the efficient circulation of production and living materials at a lower cost. The basis of dependence is the nationwide highway port network built by Transhua. In addition, Chuanhua Huilian has created an enterprise-oriented network platform "Bargain Di", which is similar to the freight version of Huolala.
Building a logistics highway network is easy to understand. As for why it is necessary to build a network platform "Baihuodi", Yang Changbin explained: "To build a controllable transportation capacity, Chuanhua Huilian also needs a strategic coordination department. Barbara is a software company. Responsibility is asset-light, and heavy assets such as logistics vehicles are under the control of Transchem."
Most of the time, the bargaining platform rents cars to the fleet, which is undertaken by the fleet. The fleet can be an external fleet that has passed the approval of Chuanhua, or a fleet formed by Chuanhua. The formation of a fleet can form a certain scale, and it has advantages in accepting large contract logistics, such as accepting orders such as Mobike and small yellow cars. In the process of undertaking, Transfar provides vehicles to the logistics company to undertake. Huodi guarantees his supply of goods and the maintenance of the contract, and Chuanhua guarantees the safety and security of the vehicle, and the team is responsible for completing the transportation task on time and in quantity every day, and the three parties cooperate to complete the contract order.
So far, Chuanhua Huilian's business model is to form a closed loop of people, vehicles and goods, and build a green and controllable urban capacity model. Huilian uses the bartering dice to link people, vehicles and goods with the source of goods as the traction, and forms a closed loop. In addition, he also shared the case of Huilian Bartering-to undertake the G20 Hangzhou Summit's designated city delivery task. It only took 10 days for Transhua Huilian to achieve more than 300,000 pieces in accordance with world-class security requirements. Each ticket must be delivered.
As we all know, the logistics vehicle operation system must realize the coordination of people, vehicles, and piles. The problem between people and cars has been solved, so how does Chuanhuahuilian do the coordination of charging piles?
Yang Changbin said: “In the field of urban distribution logistics, the characteristics of “drilling and fast running†are always indispensable, and the charging efficiency can be increased to increase the cruising range. However, the uneven distribution of charging piles and other issues make charging difficult, especially It’s a 750V pile, and it is common to occupy a place and not open to the outside world.†In this regard, Chuanhua Huilian has strategic cooperation with industry-leading companies, such as State Grid Electric Vehicles, Qingdao Telecom, Wanma United, Xingxing Charging, etc., and enjoy Key customer charging service policies, charging service fee sharing, and data sharing; according to Transhua.com's national highway port physical network, the charging pile network system will be more accurately laid out.
It is true that in order to make a breakthrough in the operation of new energy logistics vehicles, the key is to build a groundbreaking business operation model based on its own conditions. Chuanhua Huilian's new energy controllable capacity has won large orders for shared bicycles, Guangzhou JD logistics line, and G20 Hangzhou Summit designated urban distribution carrier, which also shows that the operation model it explores is a successful case worthy of reference by industry insiders. .
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