[VR depth] Huawei's new VR glasses have been so busy for so long, but this is not the case?

Some time ago, Huawei held a new product launch conference in Shanghai and officially launched the Mate 9 series mobile phone. The Mate 9 standard version is priced at 3,399 yuan, the Mate 9 Pro version is priced at 4,699 yuan, and the Porsche version is priced at 8,999 yuan. At this conference, it is worth noting that Huawei also announced a VR head-end display price of 599 yuan, which will be officially listed in the near future.

According to Yu Chengdong, president of Huawei's consumer BG CEO, the VR head display adopts white shape and three-point head design, which can achieve 2K resolution and low delay, and can realize 360-degree visual sound field synchronization. The VR will be adapted to Huawei Mate 9 Pro/ Mate 9 Porsche Edition and P9 Plus three products.

To be honest, the domestic mobile phone development will be a conference. If the whole conference will simply push the mobile phone outside, it may feel unsatisfactory; if there is a VR element appearing at the conference, it will not surprise the user. All in all, domestic mobile phone manufacturers want to use VR to hype publicity, but the technical content of VR products is not high. For example, the VR toy version launched by Xiaomi earlier should have fallen through the eyes of many people. After all, the pre-publicity campaign has been so long, it is just a version of the Google carton, and sincerity is too unsatisfactory.

At the mobile phone conference of Huawei, the newly launched VR products did not escape the media. Why are you being vomited for the following reasons:

Product performance is not bright, technical content is not high

In fact, in April of this year, Huawei introduced a VR product that was simply named “Huawei Glory VR”. This product is a typical head-mounted design with ultra-low latency of only 20 milliseconds. One of them, and no vertigo; it supports 95 degree field of view, equipped with anti-blue film, reflective coating, 0-700 degrees myopia adjustable; although Huawei's first VR product, but the media will evaluate the VR experience not good:

If you compare this product with Huawei's new VR head, we can see that there is no particularly big difference between the two. Huawei did not bring unexpected surprises to this mobile VR product. Instead, it was suspected of being perfunctory. In addition, in terms of technology, according to Huawei's introduction to the new VR products, it has not found that it has innovations compared to Gear VR or Daydream view.

Bundle new mobile phone 趁daydream platform heat

In addition to product performance is a selling point, Huawei's mate9 series mobile phone has a bright spot. It is Google's support for the daydream platform in addition to its own Piexl mobile phone. The third party can support daydream, and the first mobile phone in China can reach the Google daydream platform. standard. Huawei knows that this "honor" will definitely bring attention to mate9, but users want to play daydream platform, in addition to mobile phones, mobile VR is also essential. Therefore, the VR product launched at the press conference is a new product, but the outside world will also speculate that the new Huawei VR has the suspicion of bundled mobile phones and the daydream platform.

The price is not affordable

Huawei's new VR products are currently officially announced at a price of 599 RMB. This price is not much different from Samsung's Gear VR and Google's daydream view. To be honest, this product has no big advantage in terms of performance compared to the other two products, but Huawei has not brought benefits to consumers in terms of price.

All the domestic mobile phone push VR products have been unable to escape the fate of being squandered. Of course, this is not a foreigner’s worship of foreigners. It is too harsh on domestic products. In terms of product quality, it is really unbearable to vomit. Of course, this is not a single one. Enterprises will have this problem. The VR Daily newspaper summed up the common problems of the current domestic mobile phone manufacturers pushing mobile VR:

Products always expect value far greater than reality

So far, the VR products launched by domestic mobile phones are nothing but thunder and heavy rain. Basically, every time the conference is held, the whole game will be boasted. When I really saw the real thing, the expected value of the previous period turned into disappointment after seeing the real thing. Of course, the product can win the user's expectation, but also shows the concern of the outside world. After all, there is expectation and also represents the user's curiosity and interest in the product. But can manufacturers not exhaust the enthusiasm of users?

Propaganda hype is first class

The power of domestic speculation, whether in the entertainment industry or in the business circle, has extraordinary skills. In the business district, of course, this step is also necessary. After all, it can maximize the attention and attention of the topic. Although speculation can increase the topic discussion for new products at a time, if the speculation is excessive, it is easy to be mad or even counterproductive. For example, before Xiaomi pushed the first VR product, the copy propaganda created a kind of magical effect for the outside world. The final product turned out to be a VR toy, which really made people laugh and cry.

No innovative core technology has the ability to overcome

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