The development and progress of information technology and new media distribution methods have all changed the audience's information acquisition methods. In recent years, the Spring Festival Gala has embarked on the road of coordinated development of traditional media and multiple media. The audience is no longer just a "spectator in front of the TV." With the rapid development of new media, people can learn a great deal of information about the Spring Festival Gala through various channels in a short period of time. They can also watch programs on the “big screen†and “small screen†at the same time.
The Spring Festival Gala is taking advantage of new media development opportunities to narrow the gap between ordinary audiences and the Spring Festival Gala, providing a platform for ordinary audiences. The Spring Festival Gala is no longer out of reach. Everyone can participate in the Spring Festival Evening discussion. The spread of new media has greatly expanded the scope of the Spring Festival Gala, allowing more people to watch and participate in the Spring Festival Gala. In addition, the live broadcast of the Spring Festival Gala on the domestic website also meets the needs of netizens watching online, and the new media webcast is a channel for the “going out†of Chinese film and television culture, allowing foreign audiences to watch the Gala online in many ways. Live broadcast has undoubtedly enhanced the international influence of Chinese culture.
One of the most significant attempts this year was the implantation of VR technology. As a new hotword, how does VR integrate into life? The Spring Festival Evening delivered the answer and became the first large-scale variety show using VR production system. How to present VR technology? In fact, it is to promote the immersive feeling of the audience. The video adopts a 360-degree panoramic shooting device to capture clear and multi-angled images, allowing the viewer to choose to experience more realistic immersions from up, down, left, and right. “It's like At the party scene, watch every detail happening."
The rapid emergence of social and mass media and the development of science and technology have led to significant changes in social life. Although the traditional festival ceremonies are symbolic, the Spring Festival Evening Festival gradually incorporated various elements of the era and technology in such changes and formed a new form of viewing for the Spring Festival Gala. This year's VR technology undoubtedly once again promoted the change of the viewing mode and made Spring Festival Evening look better and newer.