Warm home appliances have been put on the shelves one after another. Stores need to be cautious

With the turning of the weather, warm appliances have been gradually put on the shelves. Currently warm home appliances are slowly listed, although at the rhythm, "slow half a beat", but optimistic about the "late spring" factor is high standard goods, and is expected to warm the appliance sales season really started after the battle, its value may appear loose. Of course, during the period when the warm home appliances are successively added, the introduction of the store brands needs to be cautious.

For the upcoming hot selling period of warm home appliances, the chain does not seem to have a little "tangled" meaning, let alone any game of fierce fighting, but instead recklessly firepower together "aiming at" traditional household appliances, launched a "heavy gun" offensive and defensive.

First, the temperature plummeted on the shelves of household appliances is not much In recent days, Dongguan temperature plummeted 6 to 8 degrees Celsius, especially in the morning and evening seems to be cool. How to deal with the chain of home appliance stores, the real city of warm home appliances how?

Domestic home appliance chain fashion appliances responded to this by saying that at present, the goods have arrived in the warehouse, and some of the heaters are gradually being put on shelves. It is expected that the goods can be delivered and listed in the second week of the month. The reporter learned from Dongguan Gome that at present, some warm home appliances are being put on the shelves one after another, in which the electric heaters and water heaters are slightly concentrated, but the number of brands or models is not much, and the dryers and the like are rare. The information from Dongguan Suning also shows that the warm home appliances are currently in the initial stage of the same shelves on the shelves, and the distribution of goods can be completed within the week.

Reporters visited the city store, found that the warm home appliance exhibition area is basically not very shaped, only a few sporadic warm home appliances "swollow the city", which to a certain extent also indicates that stores in the "emergency" aspects of "slow and a half Shoot."

Second, businesses revealed that they will be prepared for cold winter goods this year because it is colder this year, and whether the chains are ready for warm home appliances? “Dongguan's weather is rather special, unlike the cold days in the north, which last for a long time, and the concentration of warm home appliances only lasts from half a month to a month or so.” said Zhang Wei, manager of Guanmei Guangxuan Department of Dongguan, to prevent sudden changes in the weather. Short-term out-of-stock situations of warm appliances appeared. “We will place orders in accordance with the cold winter of 2008 when we are stocking this year.”

Ding Yi, Director of Marketing Department of Dongguan Suning Market, said that taking into account factors such as Spring Festival next year in February, warm home appliance sales could last for more than three months from November this year. “This winter or a bit cold, we are looking forward to the warm home appliance market. Therefore, it will be prepared according to the high standards of 2008." Fashion Appliances revealed that it will refer to last year's standard preparations, "may be basically the same, has now replenished for the first time."

Third, the chain cautiously elected to enter the warm home appliance brand Although the home appliance chain claimed to be high standards for goods, but the access to the brand is relatively cautious, which to a certain extent, means that warm home appliances is not a wish can be fun The "warm and cold" game.

"From the current arrival situation, it is still the United States, Gree, Songqiao, Emmett and Pioneer, and several other mainstream brands, including Matsushita is our OEM independent brand." Dongguan Suning relevant department person in charge said that warm home appliances Technological innovations have not performed very well this year, and there are relatively more ceramic warmer appliances in the new products, of which the latter two brand new product lines are slightly stronger, and the United States is not too many.

Fashion appliances are bluntly stated that warm home appliances is quite a special category, so the store is very cautious in terms of brand admission, "the reason is very simple, small brand sales have not been very good."

Dongguan Gome also said that the brand of the warm home appliance camp has been highly concentrated in recent years, and there will not be much change in the entry brand compared with previous years.

Fourth, the price of stable season promotions or price increases by rising prices, rising labor costs and other factors, this year's warm home appliances worth the tide is rising, or may be the corresponding loose? Three major home appliances chain insisted that the current warm home appliance prices have not changed much, roughly the same as last year. The reporter visited the market in the past two days and found that today's warm home appliance prices range from more than 100 yuan to more than 1,000 yuan, and several major price segments are indeed comparable to previous years.

According to relevant sources of the above-mentioned stores, only to the season of warm home appliances consumption, the brands in order to seize the market share more, really play after the promotion of each other after the war, the value of warm appliances or loose, will appear in the true sense of the "price ".

But there are also industry members believe that Dongguan cold time is not long, the use of warm home appliances have few opportunities, so the public less choice high-grade warm home appliances, but to 300 to 500 yuan in the low-end end of the heating appliances for the consumer main, it is foreseeable warm home appliances very It is difficult to become the "warm winter" of home appliance retailers to save the market.

Fifth, the stores are not "tangled" warm home appliances enthusiastically secretive traditional appliances for the upcoming warm home appliances hot period, the chain does not seem to have a little "tangled" means, not to mention any kind of fighting, but instead relentlessly firepower together " Aiming at "traditional home appliances", the "heavy gun" offensive and defensive is being launched.

The reporter learned from Dongguan Suning that Suning will launch the "Double 11" Raiders ahead of schedule, and the online and offline linkage sprint "closing the war". The line focuses on life appliances, 3C accessories, and water purification equipment, while on-line focuses on department stores. Daily necessities and books, the implementation of "How much to buy back," the "zero purchase" model, in the Dongguan area will also expand its efforts to achieve the highest rebate of 500 yuan.

Fashion Appliances shouted that consumers would “come to the warehouse and grab the goods” this weekend, claiming that the joint 10 major home appliance brand “zero profit direct sales” will carry out the last year's warehouse direct sales, allowing consumers to directly enjoy the warehouse purchase price, during which Samsung 43-inch high-definition plasma TVs sell for only 2899 yuan, Vantage kitchen appliances two-piece as low as 1812 yuan.

Dongguan Gome also plays the "Waibian Ball" for the anniversary of South China, proudly puts on sales promotions such as "In-House Purchase Meeting" and "Exempt from Single Awards, etc. You", and adds to the purchase of traditional household appliances and eligible consumers. Free gifts such as TV and notebooks.