Which LED lighting companies will go out this year?

2014 was a year in which the rapids were surging. The words "integrated year", "outbreak of the first year," and "channel year" concealed the impetuosity of the industry. In this LED-led blockbuster, there are laughter and tears, filled with sadness and jealousy. Blu-Ray LED wins Nobel, making LED industry people proud; NVC lighting twists and turns, affecting the nerves of the industry; Tmall e-commerce rise, a number of myths under the lamp companies have been into the embrace; millet Ali cross-border robbery, so that everyone Exclaimed can not afford to hurt; in the era of digital intelligence, lighting electrician to converge; integration of mergers and acquisitions vibrating industrial chain, it is sensible to be brave and retreat...

Poor industrial environment has led many companies to struggle, what kind of lighting brands will be eliminated? International giants of lighting brands have given different answers.

Among them, Shao Jiaping, general manager and chief technical officer of Cree China, “Technical Lady,” believes there must be talents, technology, brands, channels, innovations, etc.; “The Big Mac” Philips Asia’s Director of Marketing Zhou Xuejun Frankly, in the downturn of the industry, Philips cannot stay out. Large companies may become smaller, and small businesses are more likely to close down. Chen Qi, sales director of OSRAM (China), believes that companies left behind by the collapse are analyzing and operating in the market. Management and other aspects have to adapt to the market; international light giant GE Lighting general manager Gao Ming is throwing four cheats - cost, quality, channel brand, product innovation; Coopers Asia Pacific general manager Zhang Hao believes that Digging into the potential market areas, it is of great importance to have patents to enter the international market; Tang Guoqing, general manager of Samsung LED China, believes that learning and innovation are the key to survival and development...

In short, there are many reasons for companies that can survive and live well, and it is enough to let the company go out of business. So which LED lighting companies will be phased out in 2015?

The first is a company with a lack of cash flow. Breaking capital chain has always been the most direct "death cause" of business operations. At present, the rush of LED is fainting. Many bosses have fought blood and lost the practicality of the original industry. They are busy expanding their production capacity and stepping up their layout. However, the corporate environment is in a sluggish state, and competitors have surged, and input and output ratios have increased. Unbalanced, the decline of profits, making companies run out of their own pockets, and then transfer suppliers and distributors to make money, and finally engage in promotions to hollow out their own inventory, when there is nothing left, the bright direct application for bankruptcy, then the one is ran The.

This is followed by companies that do not have the core technological advantage. If the LED is a war, then technology is the equivalent of equipment. When the business is holding a blade in the face of a roaring bullet, the result of the battle is self-evident. From the perspective of the LED industry chain, it covers many areas such as substrates, epitaxy, and chips, packaging, and applications. It covers many fields such as microelectronics, optics, and thermals; from the production point of view, an assembly plant of 100 people is even Can't beat a few semi-automatic production equipment.

The third is the enterprises that have overblown e-commerce channels. This year, "Double Eleventh", Oupu to create 94.30 million yuan lighting myth of lighting electricity business, many lighting companies have "electric shock", and even some companies do not channel the benefits of the channel, to practice "E-commerce magic." In fact, the e-commerce competition has become increasingly fiercer. Online operating costs have steadily increased. From the initial 8% to 20% to 35% to 42%. Once an e-commerce business is deep like the sea, the moment the company “swords a knife from the palace”. In fact, the foundation of the channels for development is lost, and this leads to a path of no return.

The fourth is a company that ventures to open up channels. LED lighting rivers and lakes really killing into the white-hot, vigorously to the front line of the market, all kinds of advertising bombing, passion slogans incentives, delicious and attractive channel policy, etc., channels on the "hit, fight, grab" movement every day. However, due to factors such as market space, financing capacity, channel management, and business cooperation model, there are not many companies that can sustain themselves until the end. We must know that "Jiangshan is much more difficult than Jiangshan."

2015 is really coming. It is not necessarily a good thing for companies that will be eliminated sooner or later. After all, the industry does not need so many LED lighting companies.