On August 16th, Skyworth held a special product experience meeting at the Shiyan production base in Shenzhen, proclaiming the world's first mass production of 4K OLEDs. Different from the past, the conference was not held on a tall hotel, but was held at Skyworth TV production base. During the conference, Skyworth staff opened to the guests and displayed the entire OLED production line. This shows that Skyworth already has very mature OLED scale production. Ability to achieve the world's first mass production of 4K OLEDs.
Many domestic mainstream media and industry experts were invited to attend the meeting. Bai Xiao, President and Product Director of Skyworth Group's Color TV Division, Yang Xiaojun, Executive Head and Marketing Director of Marketing Headquarters, and Liang Jinkui, Assistant to General Manager of R&D Headquarters visited the factory to explain and communicate.
In terms of display technology, the revolutionary self-illumination of OLED TVs has resulted in a revolutionary increase in contrast, black field performance, color gamut, response speed, and viewing angle compared to the current market mainstream LED LCD TVs. The foldable nature of the roll is considered as the next generation of display technology. The entire color TV industry has gradually formed a consensus, that is: OLED represents the development direction of color TV industry, color TV future will inevitably enter the OLED era. However, due to its high price at the current stage, consumer acceptance is not high. After nearly 4 years of market cultivation for mainstream TV companies headed by Skyworth, OLED's product advantages are being recognized and accepted by more and more consumers. This time, Skyworth is the first to mass-produce 4K OLED organic TVs on the global market. OLEDs are gradually being enjoyed by only a few people and gradually moving towards more families.
HDR Boosts 4K OLED Production Lineup
The reporter saw that a large number of 4K OLED products with different specifications were displayed on the OLED production line. The staff introduced that there are 4K OLEDs equipped with HDR10, 4K OLEDs are conventionally configured; reporters suspect that there are also 4K OLEDs equipped with Dolby Vision, but when they work When the staff confirms, the reply is: The cooperation with Dolby is a commercial secret and will not be disclosed for the time being.
Bai Zhen said that Skyworth is the first to achieve mass production of 4K OLEDs, and the most important is that the product line that has been mass-produced is extremely rich. Not only does it cover multiple size segments such as 55/65 inch, but it also contains multiple series, which is a veritable full range of realized quantities. Production, ready to go to market. 4K OLED mass production is not an overnight success. In fact, as early as December 2013, Skyworth introduced its OLED TVs for the first time in the domestic market. It started to research and develop OLED technology and accumulated a large amount of technical reserves. When the domestic market is generally in the period of introduction of OLED products, Skyworth already has a certain OLED scale production capacity, becoming the first company to achieve mass production and sales of OLED TVs in China.
According to digital industry experts, today's OLED industry is very similar to the 2004 LED. This actually means that the time for the start of the OLED market is coming soon. From CRT to LCD, China's color TV industry has precipitated a new market pattern; from LCD to OLED, will China's color TV industry set a new market pattern? The answer is yes. Skyworth, as the world's first company to achieve 4K OLED mass production, will surely play a leading role in this visual revolution.
Dolby Vision first introduced to China
In addition to 4K OLED, the reporter saw the lineup of Skyworth's HDR products on the LED assembly line, including the 65G8210 with HDR10 released in Taiwan earlier and the new 65G8310 with the Dolby Vision technology standard adopted in China. The reporter learned that the new product will soon be Will be put on the market.
Dolby Vision is a branch of HDR technology standard. It is Dolby's latest development of a new generation of video display technology. It can provide greater dynamic range and wider color gamut. Dolby Vision technology is more realistic through strong visual impact. , more levels of screen, reproduce the immersive experience.
Dolby is the world’s leading entertainment technology provider and Dolby Technology is an essential part of the best entertainment experience. Dolby’s innovative technology is now highly likely to enrich people’s entertainment lives, whether in movies or home entertainment. Skyworth introduced Dolby Vision in its new product, which is the first in the country. Therefore, Skyworth also has an international advanced level in the field of HDR technology research and application.
Finally, Yang Xiaojun said: “The color TV technology in the market is changing with each passing day, but people’s judgment standards for a good TV have never changed fundamentally. That is, as always, the pursuit of image quality, the visual experience in the first place; from CRT to OLED Skyworth has always been at the forefront of technology leadership. It is the first to achieve mass production of 4K OLED organic TVs. The first to introduce Dolby Vision technology standards will surely become a milestone event in the industry. More details will be Skyworth National Day on August 25. Announced at the new product launch."
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