Yangye Electric, which has been committed to building a professional office lighting brand, has successfully launched a new round of marketing activities after the successful completion of the national regional market research activities in 2007. To this end, our reporter went to Ningbo, the activity center of the event, and interviewed Wang Xiang, the manager of the domestic market department.
Product promotion for designers
Reporter: Manager Wang, hello! Can you tell us about the activities of your company?
Wang Xiang: Hello! Our main purpose of Yangye Lighting's promotion activities in Ningbo is to deepen Yangye's focus on the brand positioning of office lighting, introduce new products of modern office lighting to the majority of designers, and close up and designers. Communicate to launch more products with scientific lighting and artistic beauty. The event was a product promotion for lighting designers and achieved good results.
At the same time, we also cooperated with the Ningbo Building Electrical Academic Committee to jointly hold a seminar on office lighting design to enhance designers' high recognition of the new generation of modern office lighting products.
Reporter: Can you tell us more about the conference? I think readers, like me, want to know more about office lighting.
Wang Xiang: At the meeting, Mr. Zhang Xinyue, the chairman of the Ningbo Building Electrical Academic Committee, explained that office lighting products should be people-oriented and strive to be energy-saving, environmentally friendly and healthy. Mr. Gu Heng, the chief technical consultant of Yangye Lighting, also delivered a speech on “Introduction to Modern Office Lighting Design†at the conference, which broadened the ideas for designers in the specific case of office lighting design. At the conference site, we also demonstrated our newly developed office lighting products by simulating the actual use environment. The new generation of office lighting products has modernity, individuality and comfort. It provides more imagination for designers' future design needs.
Brand building for designer channels
Reporter: It is understood that your company has carried out detailed research activities in Guangzhou, Dalian and other cities in 2007. What is the relationship between the activities of Ningbo and the previous activities? Is there any new activities in the future?
Wang Xiang: According to our company's strategic planning, market research activities similar to those in Dalian have been completed, and all the established information collection and analysis work has been basically completed. The preliminary work has laid a very good foundation for the development of our work. In 2008, our main job was to build a brand for the designer channel and expand the application range of our high-quality office lighting products in the actual design.
As a new economically developed city in the south of the Yangtze River, which integrates light industry, high-tech industry, logistics industry and tourism industry, Ningbo has great potential for office lighting, especially high-end office lighting, and the individualized needs of end customers are obvious. The promotion was also strongly supported by the Ningbo Building Electrical Academic Committee and the Ningbo regional partner Mr. Shen Jianyun. Therefore, we chose Ningbo as the first stop for designers to promote activities. This year, we will also carry out promotional activities in economically developed areas such as Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing and Xiamen.
Create professional brands in the field of office lighting
Reporter: According to my understanding, Yangye Lighting has won the honor of Zhejiang famous brand and national inspection-free products, and it is also gratifying in terms of foreign trade export. This time, your company continues to exert its strength and continue to attack, in order to achieve what effect?
Wang Xiang: Since its establishment, Yangye Lighting has been committed to the research and development and manufacturing of office lighting products, so we have a clear goal and strategic positioning, is to create a professional brand in the field of office lighting.
We deeply understand that in the era of market demand-oriented economy, we must keep abreast of market trends, customer needs, and fully communicate with customers, moving forward step by step. We spend a lot of manpower and resources to build these hidden channels. Maybe we can't see the sales effect right away. But for the improvement of our Yangye lighting brand and the steady development of the market, it is definitely a firm foundation. Therefore, we Yangye Lighting The entire team of the domestic business unit has a firm confidence in our future development!
Reporter: I am very grateful to Manager Wang for accepting our interview during the busy schedule. We also sincerely wish Yangye Lighting to make great strides on the runway of office lighting, using modern, personalized and comfortable lighting products. Become the office lighting champion in domestic and even international markets!
Editor: China Lighting Network Leaves
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