A few days ago, the China Electronic Commerce Research Center released its semi-annual "2017 (I) China Online Retail Market Data Monitoring Report." The report disclosed China's online retail market size and user data, and conducted specific analysis. The report shows that in the first half of 2017, China’s online retail transaction volume reached 3.1 trillion yuan, an increase of 34.8% compared to the previous year’s 2.3 trillion yuan.
In this regard, Cao Lei, director of the China Electronic Commerce Research Center, believes that in the first half of 2017, due to the outstanding performance of the “618†e-commerce carnival, the scale of online retail transactions still maintained rapid growth. With the enthusiasm of major e-commerce giants such as "818", "Double 11", "Black Friday" and "Double Twelve" in the second half of the year, it is expected that the amount of online retail transactions in China will attract hot growth in 2017. 7.6 trillion yuan.
At the same time, Cao Lei also said that since 2017, China's online retail industry has flourished, and the retail giants continue to increase their capital injections to enter emerging hot industries such as unretailed retail, fresh e-commerce, social e-commerce, and boutique e-commerce.
The report also released data on online shopping users in the first half of 2017. In the first half of 2017, China’s online shopping users reached 516 million, which was 480 million people in the first half of 2016, an increase of 7.5% year-on-year. It is estimated that the number of online shopping users in China will reach 540 million in 2017.
In this regard, Yu Simin, an assistant analyst at the Online Retailing Department of the China Electronic Commerce Research Center, believes that the online shopping user growth trend in the first half of 2017 can be interpreted from the following three points:
1. With the popularity of the Internet and online shopping, the growth trend of online shopping users has gradually slowed down.
2. In the current consumer upgrade market environment, consumers are increasingly demanding product quality and product personalization. They are increasingly looking at shopping experiences and begin to have consumers willing to shop online.
3. As many e-commerce brands begin to implement online and offline same-price mechanisms, consumers can enjoy the benefits of online purchases when they buy offline.
"New Retail" Becomes New Hot Spot in the Industry
At the same time, the report also summarized some of the "new retail" events that occurred in the first half of 2017.
1. The first store of the Yonghui Super-species in January 1st, with a business area of ​​about 500 square meters, with more than 1,000 items per store, with “catering + supermarket†as the main business model, consumers can choose multiple payment methods .
2. On February 20th, Alibaba Group and Bealead Group announced a strategic cooperation in Shanghai. The two parties will integrate innovations in the whole industry, research and development of new retail technology, member system systems, supply chain integration, payment finance, and logistics cooperation. Expand all-round cooperation.
3. On May 26, Alibaba Group acquired 18% of domestic shares of Lianhua Supermarket and became the second largest shareholder of Lianhua Supermarket;
At the beginning of June and early June, Auchan China's first bingo box officially debuted in Shanghai's Yangpu District. It is worth mentioning that this is the first truly 24-hour unattended convenience store in the world that can replicate in large scale.
5. On June 12th, the world's first professional VR theater settled in the Madian branch of Damei Electric Beijing Madian. Gome's "new retail" landing accelerated. The completion of VR cinema has become a breakthrough point for Gome's "new retail";
6. On June 16, US e-commerce giant Amazon announced that it will purchase US total food supermarkets at a high price of US$42 per share, a total of US$13.7 billion;
7. On June 25th, Wahaha announced that it had signed a procurement contract with Deep Blue Technology Co., Ltd., which develops unattended retail store technology. It has 100,000 units in three years and 10 million units of TakeGo unmanned shops in 10 years.
In addition, Cao Lei also summarized the nine market characteristics of China's online retail market:
Feature 1: Online retailing still maintains rapid growth: China's online retail transaction scale continues to grow at a high rate. In the first half of 2017, China’s online retail transaction volume reached 3.1 trillion yuan, a year-on-year increase compared to the 2.3 trillion yuan in the first half of 2016. 34.8%.
Feature 2: Mobile online shopping transaction accounts for a higher proportion of retail transactions in the entire network: With the popularization of mobile devices and the development of wireless services, more and more consumers are accustomed to shopping through mobile terminals of e-commerce platforms. According to statistics, the amount of transactions generated by mobile online shopping in the first half of 2017 accounted for 71% of the retail transaction volume of the entire network.
Feature 3: Cross-border import of e-commerce market, "oligic" effect is beginning to appear: cross-border import of e-commerce market "oligosity effect" is emerging, Netease Koala purchase, Tmall International, Jingdong global purchase and other Internet giants established cross-border import The e-commerce platform platform occupies more than 70% of the market share.
Feature 4: "New Retail" develops rapidly and becomes a hot spot in the new industry: After the "New Retail" was proposed, major e-commerce giants and some entrepreneurs began to make arrangements. The online platform began to lay out offline, and offline companies started Extend the line. At the same time, black technology such as unmanned retailing, big data, VR, AR, and Super O2O have become hot spots in the retail industry.
Feature 5: Intensified competition in the fresh e-commerce sector: Fresh products are still in the hot spot of the industry due to their highest re-buying rate and huge market space. Now with the participation of public e-commerce giants, market competition will be even fiercer.
Feature 6: Consumers turn to quality and individualized consumption: As the Chinese people’s economic capabilities increase, consumer concerns gradually shift from commodity prices to product quality and personalization. In this environment, cross-border import e-commerce and boutique products E-commerce has developed rapidly.
Feature 7: Taobao brands are listed: According to the China E-commerce Research Center, from 2016, a large number of online brands that have grown up on the Ali platform have embarked on the capital road. Yinman, the parent language company Huimei Group officially sent the China Securities Regulatory Commission. Will apply for public offering of shares and listed on the GEM; Sui Fu apparel has also submitted an IPO application to the Securities and Futures Commission and is proposed to be listed on the GEM of the Shenzhen Stock Exchange; Handu clothing has officially listed the new three board in December 2016; At the end of 2016, three new boards were listed; on the same day as the three squirrels, Royal Square issued a prospectus and plans to land on the board. Currently, more than 50 e-commerce companies that are born or growing up with the Tmall platform have already been promoting the IPO.
Feature No. 8: The outlet of the capital market of NetEase.com: According to the monitoring of the China E-commerce Research Center (100EC.CN), the number of users who have lived on the Internet in the first half of 2017 has reached 343 million, with a large number of Internet-based users. Appeared, the commercial chain and profit model around net red also surfaced.
Feature 9: Cross-border import e-commerce supervision policy is continuously improved: On March 17, the Ministry of Commerce spokesperson made a speech on the overall supervision of the cross-border e-commerce retail import after the transition period. The conversation pointed out that after the transitional period of China's cross-border e-commerce retail import transition policy expires, it will adopt a new supervision mode from January 1, 2018. With the approval of the State Council, at this stage, the supervision and management model for cross-border e-commerce retail imports has remained generally stable, and cross-border e-commerce retail imports have temporarily been supervised by individual goods.
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