The hot and beautiful summer finally passed, and the students ushered in the new season. The so-called new phenomenon of the new semester, in the new semester, buy some new clothes and dress yourself up nicely for the buddies to see. I believe it is something that many young friends are passionate about. However, it is believed that the selection of clothes suitable for oneself in a wide variety of clothing is also a problem for many students. In order to avoid the tragedy of "buyer show and seller show", I suggest that the students can go to a fashion show. In the fashion show, the students will also understand what the current popular clothing style is and help you to do better. Choice. But what should I do if I don’t have time to watch during the busy school season? Students do not have to worry that the recent launch of 360-degree “Panorama Costume Show†VR works by the League of Nations, will meet the students can enjoy a panoramic costume show without leaving home.
Jingdong establishes VR industry alliance
On September 6th, Jingdong, a well-known e-commerce company’s self-operated platform, announced the establishment of the first VR and AR industry promotion alliance in the global e-commerce field, and also displayed the current VR shopping application “VR shopping galaxy†in Jingdong. "VR shopping galaxy" will enable customers to complete the shopping process in the VR environment, and will provide a wealth of shopping information. It is understood that this time, VR, AR e-commerce industry alliance will unite 30 VR, AR large SMEs, covering a complete VR, AR ecosystem, will further integrate virtual reality industry resources through branding, marketing, operations, and finance, providing certain support for VR and AR companies.
VR and AR are currently the hottest emerging technologies. Their requirements on the product marketing, content applications, and hardware technologies are quite high for the practitioners, which also restricts many practitioners from entering the VR industry. Jingdong said that it will improve the current status quo, and provide a unified modeling tool in the technical field, so that users can have technical protection and reduce the modeling cost when making e-commerce applications and VR, AR content. In addition, a content distribution platform will be set up to connect content providers and demanders to better develop the content of VR and AR content and make up for the current lack of content. In addition, the VR shopping application “King VR Shopping†displayed by JD.com will also be open to third parties to allow consumers to experience more extensive shopping scenarios. Users can obtain product information that online shopping cannot provide.
JD.com's removal of the VR moves this time, but the layout of the AR field has not fallen. Jeng Dong, Chief Technology Consultant of JD.com, stated that AR can also be better played in the field of home improvement. AR can do a better job in enhancing the online shopping experience of consumers. In the future, JD.com will also launch a new joint third party. AR home improvement products. In addition, JD.com also revealed that it will launch an offline experience shop model to allow online and offline interactions to better improve consumer experience.
VR shopping filled with war
Although the VR Industry Alliance launched by JD.com has the dominating factors in the current VR market, there is no lack of meaning for the purchase + shopping experience of Taobao. In fact, not only JD.com and Taobao are in the dark, but Amazon.com, Gome.com and Ebay.com have also introduced the VR shopping concept. Although VR Shopping has said that all consumers are eye-opening at their publicity conferences, can they really change the current form of shopping when they actually put into the market?
This does indeed require companies and consumers to calm down and think about issues. Judging from the current level of VR development, there are still many difficulties to be solved if VR technology is to inherit the traditional online shopping standards. The first is that if you want to fully promote VR shopping, this requires support from the three parties, which requires VR head-up to achieve a certain degree of popularity, while the current popularity of VR headlights is not high, a VR head of staff is currently looking at Still not very realistic. Secondly, how will the number of modelling products be solved? There will be a wide variety of products for online shopping. A wide range of modeling will be a huge amount of work. It is also a big challenge to the current VR technology. There is the issue of cost. The idea of ​​using emerging technology as a selling point for shopping is very good, but the costs involved will also make online shopping several times faster. Most small and medium sized businesses cannot have the funds to develop VR scenarios. The VR shopping content will become very one-sided and it will not be able to truly implement the popularity of most businesses.
However, in addition to VR shopping, the current emerging form of shopping has also attracted the attention of many people. Compared to VR shopping, holographic technology uses the principle of interference and diffraction of coherent light in the optical principle, which is quite different from the immersive VR experience. Although the sense of closed experience may not be as good as VR technology, it is also less of a problem with heavy equipment in VR technology. Taking the case of the cloud of Unionsoft, softness of the cloud is a large-scale VR and AR cloud platform enterprise in China. Not only has it made major breakthroughs in VR and AR technology, but it has also achieved remarkable results in holographic technology. . The move to soften the cloud has recently launched a 6D holographic light field technology conference, which is the result of the latest development of the holographic technology. 6D holographic light field technology not only has the naked eye, no traditional holographic features of weight, but also breaks through the time, space, geographical and other limiting factors, and in terms of clarity is also far beyond the past emerging technologies. Not only that, but also the alliance cloud mobile software United States HUSA holographic company and the British MDH holographic company, the three holographic giant companies contribute a total of their own patents, in the holographic technology of IP protection and new technology research and development, mutual benefit and mutual benefit, together to create a new hologram Black technology.
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