adidasmiCoach Smart Soccer uses Nordic Semiconductor Bluetooth Smart Wireless Technology

Oslo, Norway – August 19, 2014 – Nordic Semiconductor ASA (OSE: NOD), an ultra low power (ULP) RF specialist, announced that adidas has designated Nordic's nRF8001 connectivity chip as the world's first smarter Bluetooth® Smart (formerly known as Bluetooth low energy) wireless communication is available in the football adidas miCoach Smart Ball.

This football can pass the violent degree of kicking through the adidas miCoach Smart Ball app for iPhone and iPod touch, providing the ball's visual flight trajectory, describing its rotation and showing its placement. These data can then be used to help train athletes and provide coaching instructions on how to change the kicking technique, such as bending a free kick, lifting the ball without a spin, and producing more shot energy.

In operation, a six-axis MEMS accelerometer sensor package is suspended in the middle of the smart football. When the football is kicked, the sensor package continuously measures flight characteristics and uses Nordic nRF8001 to transmit data to the Bluetooth smart wireless technology. Smartphone or tablet.

Smart football

Adidas has developed a proprietary application that analyzes key football parameter data to accurately calculate the strength, angle of launch, rotation rate, rotation axis and speed of the football being kicked, as well as visual flight trajectories, and An option to shoot a kick video and play it back frame by frame. This comprehensive information has never been possible before, but can now be used to help athletes improve their game strength, whether it is playing alone, with friends or under the supervision of team coaches, the strength can be improved.

Ian Munson, senior mechanical engineer of the Adidas innovation team who developed this smart football, explained: "In addition, we have developed our own wireless inductive charging in order to manufacture smart football that meets the same rules as all high-end football [5th standard football]. The solution, without the need to add any kind of external charging socket to the football. The solution is used to charge a 160mAhr lithium-ion polymer battery embedded in football, and this battery is for all onboard MEMS, data logging and Bluetooth smart wireless Electronic equipment is powered."

The Nordic nRF8001 features ultra-low power operation, enabling smart football rechargeable batteries to support approximately 2,000 kicks per week. Munson continued: "This is one of the reasons we chose Nordic Semiconductor wireless technology. In addition, Adidas has been working with Nordic for many years, knowing that this company has excellent technical support, its chips can be very simple to join in the design Medium, and run steadily and reliably."

Adidas Senior Innovation Director ChrisTIan DiBenedetto added: “At the beginning of the project we asked ourselves how to make better football. So far, all football coaches and skill improvements have been done through eyes and feelings, which has become An art form. Now athletes will be able to scientifically measure their kicking skills, use measurement data to fine tune performance, compare them to each other, and compare them correctly."

“This includes app-based tutorials designed to help athletes master more advanced technologies, and a “challenge yourself” feature that allows athletes to challenge kicking, bypassing walls, or trying to copy a professional at a specific speed range. Free kicks, all of which can be shared via social media."

Geir Langeland, director of sales and marketing at Nordic Semiconductor, concluded: "All that really impressed me is that Bluetooth Smart Wireless technology combines the computing power of applications with modern smartphones such as the iPhone and portable devices such as the iPod touch, and is helping to achieve development without Possible applications. This allows innovative companies such as Adidas to focus resources on developing truly innovative applications that the world has never had before and consumers will love."

Smart football

About Nordic Semiconductor ASA

Nordic Semiconductor ('Nordic') is a fabless semiconductor company specializing in ultra-low power (ULP) shortcomings in the industrial, scientific and medical (ISM) bands at 2.4 GHz and below 1 GHz without authorization. Distance wireless communication technology. Nordic is publicly traded on the Oslo Stock Exchange (transaction code: NOD) in Norway.

Nordic's ultra-low-power wireless solutions enable customers to integrate wireless connectivity into a wide range of products, from mainstream consumer products such as RF remote controls to the most advanced and innovative wireless devices, while at the same time functioning and performance. And the price has reached or exceeded the expectations of the end users. Nordic designs and manufactures four product families, including a universal silicon architecture nRF51 series 2.4GHz ultra-low-power RF system single-chip (SoC) supporting 2.4GHz proprietary, ANT or Bluetooth® (Bluetooth) low-power RF software protocol; nRF24L Series 2.4GHz RF system single-chip (SoC); nRF24AP2 series ANT connectivity chip; and μBlueTM series Bluetooth low-power IC. In addition, Nordic offers the nRF2460 audio streaming IC and a family of frequencies below 1 GHz, making it ideal for industrial, home automation and wireless monitoring applications over longer distances.

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