IT168 News On September 28, 2016, the TCL Group's autumn new product launch conference was held in Guangzhou. The company launched the high-end sub-brand "Chuangyi" with the English name "XESS" and announced that Chinese women's volleyball coach Lang Ping has become a high-end sub-brand XESS. An image spokesperson for television products. At the same time, TCL Communications released the annual flagship mobile phone TCL 950 and the young business phone TCL 580, and demonstrated a full range of smart wearable products.
At the conference, Li Dongsheng, chairman and chief executive officer of TCL Group, stated that “we must continue to enhance our competitiveness in the entire company’s business development process, including improving our product technology innovation capabilities and enhancing our brand and image. â€
From the heart
At the beginning of 2016, TCL Communication put forward the brand concept of “Like Life Tout Comme La Vieâ€. In the homogenization of the mobile phone market, there is no more than sincerity, discovering the United States, examining the United States, making people more eager and yearning. In this era of over-emphasis on cost-effectiveness and functional stacking, how can we satisfy consumers' pursuits for feelings? TCL Communication China upholds the spirit of communion and integration, as if it were a clear stream of blood into the cell phone and continues to dig for Chinese culture. The essence continues to absorb Western advanced technology. Starting from the humanities and humanity, we embark on a brand road that is “like living Tout Comme La Vieâ€.
TCL 950, the flagship of TCL mobile phone technology and design standards
The flagship mobile phone products TCL 950 and TCL 580 released this time represent the re-utterance and example of their “Tut Comme La Vie†brand proposition. Both new mobile phones complement XESS, a high-end sub-brand, and expand TCL's high-end consumer market.
Vice President of TCL Group, Chief Operating Officer of TCL Communication Group and President of China
TCL Group Vice President, Chief Operating Officer of TCL Communication Group and President of China Yang Lan stated that “From the TCL 750 user data analysis, we can see two points. First of all, our user base has undergone tremendous changes, and the proportion of users under the age of 35 has accounted for. 85%. Secondly, we have a brand-new understanding of our brand philosophy. This is an elegant and beautiful brand with artistic and artistic standards.â€
TCL 950
TCL 950 mobile phone as TCL Communication 2016 business flagship product, equipped with Qualcomm Snapdragon 820 processor, 21 million pixel camera, exclusive "Yuejian", and has a meeting assistant, Globalcom and other functions. While bringing a high-performance business experience to consumers, it will further forge a new brand image of TCL Communication. The product concept of the TCL 950 mobile phone is "Sword Drill Heart", and its pursuit is exactly the attitude of "winning for the outside and seeking safety inside." Business elites who strive for their careers seek balance in their work and life, and maintain a “spirit of the swordâ€.
TCL 950
The TCL 580 mobile phone is a model specially tailored for light business people, and will become a key product for TCL Communications to seize the market for thousands of machines. TCL 580 has a super high value, 2.5D water droplet arc design merges all metal middle frame to bring a smooth and smooth body arc, 7.05mm slim body uses a symmetrical aesthetic balance design, metal and glass perfect The combination creates a seamless texture. TCL 580 mobile phone with "elegant qualities" as its product concept encourages young people who enter the workplace to be meticulously polished, abandon their innocence and innocence, adhere to their self-achievement dreams, and always guard their own "elegant qualities."
TCL 950 mobile phone priced at 3299 yuan, will be at 18 o'clock on September 28th in Jingdong Mall, Lynx Mall and Suning Tesco three major domestic mainstream e-commerce platform jointly launched; TCL 580 mobile phone priced at 1399 yuan, will be September 28 The pre-sale will start at 18.00 and will be officially launched at 10:00 on October 10.
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