Air-cooled refrigerator light up the market

With the improvement of living standards of residents and the acceleration of urban living rhythms, consumers' choices of refrigerator products have also gradually moved from single functions such as fresh-keeping and refrigeration to energy-saving, frost-free, intelligent and other refined functions. Air-cooled refrigerators hit the market with modern fast-paced lifestyle. At the 2013 China Refrigerator Washing Machine Trend Seminar convened by Gome yesterday, the overall retail sales of refrigerators increased slightly by 2.1% in September, while the year-on-year increase in air-cooled refrigerators Up to 46.1%, becoming the biggest highlight of the market.

It is understood that air-cooled refrigerators blow cold air to all corners through fans to achieve the effect of keeping food fresh. Air-cooled refrigerators have been used since their inception and gradually replace traditional frosted refrigerators to become the new darling on the market, and air-cooled technology has also taken place. Change the process of upgrading.

At present, mainstream companies in the industry are actively promoting air-cooled refrigerators, and are also committed to upgrading air-cooled technologies to promote the era of refrigerators to be frost-free, energy-efficient, and preservation-free. Haier, Hisense, Meiling, Samsung, LG and other brands have also introduced wind-cooled and frost-free refrigerator products to seize this market cake. For example, Haier Refrigerator has launched a series of frost-free refrigerator products such as two-door, three-door, two-door, and six-door refrigerators, providing users with zero frosting, low noise, and energy-saving and environmentally-friendly experience; the application of Meiling air-cooled and frost-free technology Started from a multi-door luxury refrigerator platform to a three-door refrigerator and a two-door refrigerator. Samsung released 2013 high-end three-door new products that all use the latest "frost-free air-cooled + double-cycle" technology, mainly targeting three-door refrigerator market share. The trend of rapid increase will take the lead in seizing the incremental market.

The share of retail sales of air-cooled refrigerators in September has reached 27.9%, an increase of 7.9 percentage points from the same period of last year, and will gradually become the mainstream. Peng Yi, deputy general manager of Zhongkang, believes that the expansion of the market share of air-cooled refrigerators is mainly due to the popularity of door-to-door and multi-door refrigerators. In the future, the trend of air-cooled refrigerators will continue. There are two reasons for this: First, under the background that the main force of sales of refrigerators has shifted to replacement and purchase, the defrosting experience of direct-freezer refrigerators has created a customer base for air-cooled refrigerators. The selling point is clear and the selling point without defrosting can directly hit the psychological needs of consumers. Second, the current market for air-cooled refrigerators began to enter the period of development from the lead-in period. Since the air-cooled refrigerators have reduced elasticity of sales prices, they are in line with the business strategies of companies seeking to turn from profit to profit, which can increase the profitability of enterprises.