Apple's luxury watch dream is broken but this is a good thing

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Apple also tried to create a reputation and atmosphere by customizing celebrities such as Beyonce, "Lafayette" Karl Lagerfeld, and fashion stars.

However, Apple Watch is still not Vacheron Constantin, Patek Philippe, and may never be able to become them.

Now, Apple's official website has already removed the first generation of Apple Watch Gold Edition. The so-called "Edition" version has been replaced by a precision ceramic body model, starting at $ 9,588. It seems that Apple has given up the attributes of luxury goods.

One of the main reasons is that the average history of traditional luxury watch brands is 100 years. What does 100 years mean? The experience, precipitation and content of a brand. These watches, which sell for tens of thousands, hundreds of thousands, or even millions, can be passed down as heirlooms. Apple Watch cannot do it because it is essentially a consumer electronics product.

Apple is also aware of this, so highlight the Apple Watch's sports function, and launch Nike customized version, waterproof function, GPS are a very good focus.

It seems that Apple has found the right direction for the Apple Watch. A stylish, sporty electronic or smart watch, even with high-end technology, is more than 10,000 yuan unreasonable. So, even if Apple fails, it is a good thing from a certain point of view.

(Author: Micah Singleton compilation: Rocky)

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