Attacking safety/energy saving/convenience, competing for the smart car market

From this year's Consumer Electronics Show (CES), telematics (TelemaTIcs) applications have become the focus of new business opportunities, including branded car manufacturers, as well as operating systems, electronic components, software development and telecommunications services. Actively cut in from the aspects of safety, energy saving and convenience, and catch up with the development trend of smart connected cars.

Every January, the Consumer Electronics Show (CES) in Las Vegas, USA, focuses on the world's attention. In addition to tablet PCs, smart phones, and TVs, this year's hottest wearable devices are more likely this year. 3D printing and other products.

Automotive electronics related manufacturers are not too many. Take the 2013 CES exhibition as an example. The exhibition includes autonomous vehicles, vehicle-mounted communication systems, wireless charging technology and fault diagnosis equipment. The scale of the exhibition is grand, making automotive electronics a visitor. One of the must-see focus. At the CES 2014, the automotive industry was on the upper floor. Except for Audi, BMW, GM, KIA, Toyota and Volvo, the latest technology was exhibited at Google and AT&T. Entering into the pursuit of development, making automotive electronics another bright star.

AT&T, Google active layout

Google announced that it has partnered with automakers to form the Open AutomoTIve Alliance (OAA), a major event for CES, including Audi, General Motors, Toyota, Hyundai and NVIDIA. All participate in the project, through sharing the source code to meet the different needs of car manufacturers, programmers and drivers, it is expected that the car with Android system will come out this year. Examining Google's strategy, we mainly want to replicate the successful experience of Google's "Open Handset Alliance" (OHA) in 2007, and we can dominate the telematics system through OAA.

AT&T set up the Drive Studio design studio in Atlanta, USA. Unlike Google and Apple, Drive Studio will introduce cloud services into the car entertainment system and connect the various vehicle platforms to provide vehicle safety, anti-theft and vehicle conditions. Software services such as diagnostics and voice control technology. Currently participating manufacturers include OEMs GM, Nissan, Tesla; telecom equipment manufacturers Ericsson, Amdocs; cloud technology provider Jasper Wireless; voice technology provider Voice Box and iHeart Radio for Internet radio listening.

Audi, KIA open up new experiences

Audi launched the car Android tablet, 10.2 inch aluminum body drawing design, equipped with Huida Tegra 4 processor, can connect to the wireless local area network (Wi-Fi), provide navigation, web browsing, media playback And other functions. Audi also showed the new interior of the TT model in CES, including the integration of the display screen above the original center console into the 12.3-inch dashboard, providing navigation system and related driving information.

KIA also demonstrated the enthusiasm of the layout of the telematics system, and introduced both UCD and IVI systems. UCD (User-centered Driver) system allows the driver to focus on the "front" through the 18-inch head-up display device, and allows the driver to operate through gestures through infrared and camera without having to click on the screen; IVI ( The In-vehicle Infotainment system focuses on the in-car audio-visual entertainment system, allowing the front-seat rear-seat screen to operate independently and sync with smartphones and tablet devices.

GM and Volvo import new services

The GM OnStar telematics communication system was developed in 1995. In 2011, the CES display system combined with the 4G Internet access function, passengers can download the albums in high-speed mobile cars without having to download the video beforehand, but it was limited by the development of technology. Not marketized. At the CES show, through joint development with AT&T, GM officially announced that it will be officially launched in the North American market in the second half of 2014. Chevrolet Volt, Corvette, Impala and Malibu are expected to be the first models to be launched.

Volvo added five new projects to the Sensus Connect system, including the addition of Internet radio Pandora, a multi-application (App) service such as finding nearby restaurants, and a navigation system that collects nearby information via Wikipedia. Browse and navigate the three main axes. It is worth mentioning that the new Sensus Connect system has a built-in Park & ​​Pay system that automatically pays parking fees, eliminating the need for the owner to find a booth. Volvo plans to be officially launched in May this year in new models, and also provides updated services for existing owners.

BMW and Toyota plus new energy vehicles

The Toyota FCV fuel cell vehicle was developed in 2002, and the FCV-R hydrogen fuel cell concept car was released at the Tokyo Motor Show in 2011. In 2013, the FCV Concept was released in the quasi-production volume, and it was confirmed that it will be sold in the North American market in 2015. At this year's CES show, in addition to the FCV concept car, Toyota also exhibited the FCV prototype test car and announced its determination to invest in the development of hydrogen fuel cell vehicles.

BMW is a highlight of this year's CES show, which covers three parts: autonomous driving, telematics and electric vehicles. In the autopilot section, BMW exhibited Highly Automated Driving technology, combined with adaptive cruise system, lane departure warning system, emergency brake assist system, etc., together with map information, radar and infrared cameras, to further advance the miles of autopilot; ConnectedDrive (CDC) was first published at the Geneva Motor Show in March 2011. This year's focus on navigation, transportation support, and VIP services provides instant and comprehensive vehicle information and services.

Although the BMW i3 electric car was released last year, the CES i3 combined with the iRemote APP and advanced autonomous driving once again attracted everyone's attention. iRemote APP cooperates with Samsung (Samsung) to combine the Galaxy Gear smart watch to display important information of the vehicle, such as the remaining power of the i3 electric vehicle, view nearby charging facilities, and set the destination of the navigation system through voice control. Driving includes automatic parking and adaptive cruise systems to showcase BMW's continued commitment to technological innovation.

Car development is entering a new milestone

Throughout this year's CES, car manufacturers continue to focus on the three areas of "energy saving", "convenience" and "safety" (Figure 1). In the energy-saving part, the BMW i3 electric vehicle was once again exhibited. This time, the vehicle communication system and the safety system were further combined. The scene was popular. Toyota exhibited the Fuel Cell fuel cell vehicle, which was announced to be sold in the North American market in 2015.

Source: ARTC (03/2014)

Figure 1 Three trends in automotive electronics at the 2014 CES show

Convenience, benefiting from the popularity of mobile devices such as smart phones and tablets, and the increasing speed of 3G to 4G to drive network transmission speed, making many manufacturers actively cultivate telematics systems, including AT&T and Google. Audi and KIA are introducing new on-board devices and systems, as well as GM and Volvo to offer more new services.

In the safety section, Audi and Toyota exhibited their self-driving cars at the CES show last year, which became the focus of the audience. Volvo, Nissan, Ford and other automakers have also announced their development in recent years to make them safe. The core self-driving car has become a prominent player in the automotive industry.

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