[Text / high-tech LED reporter Li Jingyu] related data shows that nearly 60% of lighting projects to purchase which brand of lighting decision-making process have lighting designers to participate. As an important part of the hidden channel, the role of designers and purchasing decisions have been continuously improved in recent years. At the same time, many lighting companies have specialized marketing methods and promotion methods for designer channels.
At present, lighting designer channels mainly include home improvement, tooling, installation, design, engineering companies, etc. These groups can directly influence the choice of the owner's unit, and can play a great role in promoting the influence of the lighting brand and the role of word-of-mouth publicity. .
“The sales model of lighting products will gradually shift towards experiential sales, and designers are the most important part of this model – designers use organic integration of LED products in various practical spaces through space integration. It allows the guests to experience the charm and value of the lighting art without knowing it, which is more credible and more effective than advertising the product." Li Weiqiang, design director of Jimei Design Group W said.
All along, the lighting designer plays the role of “middleman†in the side of Party A, Party B and materials. They are a hidden entry barrier for lighting products to enter the project. Through the designer channel, the designer can use the unique right of the designer to influence the design of the lighting brand.
“Designers are an important part of the engineering lighting industry chain. To be a project, design, construction and products are all indispensable factors. As a professional architectural lighting product supplier, the products are designed. Only after the teacher approves, the opportunity is recognized and purchased by the owner.†Guan Xudong, president of AD Lighting, believes that the designer channel is a bridge between products and markets.
Through the organization of the designer conference, designers, manufacturers, engineering companies and other groups are invited to form a communication platform for designers, manufacturers, engineering companies, etc., which can meet the needs of designers to spread design concepts and enhance self-recognition. Meet the needs of manufacturers to maintain customer relationships.
Huang Yumin, design director of Guangzhou Light and Shadow Lighting Design Co., Ltd. believes that manufacturers value hidden channels because they want to promote product sales and brand promotion through interaction with designers.
“On the one hand they need to do some good projects, their own designers are not enough to support professional design, on the other hand need to expand sales and brand influence.†Huang Yumin said.
As an important part of the 2013 High-tech LED Conference, the 2013 China LED Lighting Designers Conference sponsored by Shanxi Guangyu Lighting will be held at Guangzhou High-Tech LED Lighting Exhibition on November 26th from 09:30 to 12:00 in Guangzhou Poly Held in Room C of Hall 5 of the World Trade Center.
“I think the high-tech LED designer conference is a good promotion platform. It is aimed at the domestic LED market manufacturers, and the talents of the designer group have little knowledge of the LED lighting brand. It is also a The protective protective wall has turned off some bad manufacturers, which has reduced the designer's many choices," Li Weiqiang said.
The 2013 China LED Lighting Designers Conference will invite top designers and professional LED lighting companies in the lighting design industry to discuss designs and cases with distinctive or innovative thinking and explain the design and transformation of future lighting fixtures.
| 2013 China LED Lighting Designers Conference | ||
| 26 November 2013 09: 30-12: 00 Guangzhou Poly World Trade Center Hall 5 Hall Conference Room C | ||
| Title sponsorship: Shanxi Guangyu Lighting | ||
| Time Time | Topic | Speaker Speaker |
| 09:30-10:00 | Keynote Speech II: Ideas for Future LED Lighting Design 1. How does LED lighting design go its own way? 2, bulb lamp, straight tube lamp, downlight... Future design trend 3, LED lighting technology development trend | Xu Min Technical Director Guangyu Lighting |
| 10:00-10:30 | Keynote Speech III: Future Lighting Design 1. Future lighting and lighting design changes 2. Who guides who designs? Who influences who designs? 3, LED technology application delusion | Huang Yumin Art Director LSS Lighting Design Studio |
| 10:30-11:00 | Keynote Speech I: The Idea and Implementation of "Smart Lighting" 1. Designer's wisdom and LED intelligence 2, the designer's requirements for LED lamps 3, LED lighting application case sharing | Guan Xudong, General Manager AD Lighting |
| 11:00-11:10 | Break time | |
| 11:10-11:40 | Keynote Speech IV: Exploration of the Revolutionary Design of LED Lamps 1. What is the shape of LED lamps in the future? 2. How do LEDs make products that match their own characteristics? 3. How do manufacturers meet the individual requirements of designers? | Sun Yue Chairman Xintri Lighting |
| 11:40-12:10 | Keynote Speech V: Lighting Design Ideas Changed in the LED Age 1. What is the importance of effect and performance in lighting design? 2. How is LED used for green energy saving? 3. How to use LED to interpret the extraordinary light environment | Li Weiqiang Design Director Jimei Design Group W |
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