Energy-saving and environmental protection appliance development welcome opportunities

Experts believe that the strategy of sustainable development focusing on environmental protection is a national strategy and will inevitably bring about greater social and economic benefits. Therefore, once the concept of green environmental protection has been implemented at all levels of business operations, coupled with consumer recognition of the concept of low-carbon environmental protection, once this virtuous circle is formed, the current worrying environmental problems may be effectively alleviated.

The “Effectiveness of the 18th National Congress of the Household Appliances Market” released by China Yikang in March this year pointed out that the relevant policies in 2012 were due to the economic downturn, the European debt crisis raging in the world, the rapid rise of e-commerce, and the demand for domestic demand overdrafts was weak. The home appliance industry also experienced a "winter" that had not existed in 10 years. The convening of the 18th National Congress is undoubtedly a major event in China's economy in November 2012, which will play a guiding role in the future development of the home appliance market.

From last year's 26.5 billion new energy-saving subsidies for home appliances to the implementation of ladder prices, to the recycling of used home appliances recycling funds, solar energy efficiency standards for water heaters implemented on the ground, the country in the field of energy-saving and environmental protection related to home appliances is also action frequently, policy-oriented increasingly obvious.

In response to the lack of domestic demand in the industry, the state arranged $26.5 billion in May 2012 to promote air conditioners, flat-panel TVs, refrigerators, washing machines, and water heaters that meet energy-saving standards to stimulate consumption. The scope and amount of subsidies are much greater than those of previous energy-saving appliances. Subsidy activities. Among them, as a typical representative of new energy sources, solar water heaters and air-energy water heaters have been included in the subsidy category for the first time, and support efforts have been greater. The development of new energy and renewable energy has long been the top priority of the “Twelfth Five-Year Plan”. Under the promotion of favorable policies such as the construction of state-owned affordable housing and demonstration cities and counties for renewable energy, the solar hot water project will be promoted to “100 billion RMB. "market. On the 1st of September, the implementation of solar water heater energy efficiency standards will be implemented, which will promote the development and upgrading of the entire industry while improving product quality.

Stimulated by national policies, the role of retailers cannot be ignored except for manufacturers. As the largest home appliance and consumer electronics retailer in China, Gome actively responds to the government's green transfer model call, and continuously unites the resources of the industrial chain to form a coalition of highly efficient and energy-saving home appliances. It is the first nationwide to eliminate high-energy appliances and advocates green and energy-saving consumption. At the same time, GOME actively collaborated with industry chain companies and signed purchase orders for energy-saving appliances with Haier, Hisense, Samsung, Siemens, Sony and other suppliers. The total purchase amount reached 38 billion yuan, which became the largest store to promote energy-saving appliances, thereby promoting the entire Industrial chain green transformation.

In this regard, the industry pointed out that home appliance companies actively open up the supply chain to promote energy-saving transformation of the entire industry, not only become the biggest force for the promotion of energy-saving products, to accelerate the energy-saving transformation of the entire industry, and enhance the overall competitiveness of the home appliance industry has an important impact. The advocacy of consumers to buy green home appliances, promote the transformation of the home appliance industry to the green industry, focusing on industrial upgrading not only reflects the social responsibility of leading home appliance companies represented by Gome, but also brings benefits for the company itself. Leading companies are leading the industry in terms of technology reserves, sales ratio, and energy efficiency control of energy-saving products.

In fact, Gome is speeding up the transformation of the entire home appliance industry by creating an energy-saving industrial chain. At the 2013 Air Conditioning Conference held earlier, GOME actively signed a global air-conditioning manufacturing company to sign billions of orders for healthy and energy-saving air conditioners and promote green transformation of the industry through energy-saving product orders. At the same time, it also united numerous air-conditioning manufacturers to send a "letter" commitment to the majority of consumers: adhere to the manufacture and sale of green, environmentally friendly electrical products, build a green electrical eco-chain, and urge consumers to purchase energy-efficient home appliances, promote health , Green consumption concept.

At the same time, Gome also cooperated with relevant industry associations to promote energy-saving and low-carbon appliances throughout the industry, and actively promoted the upgrading of green and energy-saving household appliances through this demonstration effect. After the introduction of the energy-saving subsidy policy, Gome and the China National Institute of Standardization cooperated to become the only designated store for the promotion of energy-saving electrical appliances of the authoritative organizations. In this way, it popularized knowledge to consumers and promoted energy-saving products. This year, it has also cooperated with the Swiss High-efficiency Energy-saving Product Research Center and distributed “energy-saving shopping guidebooks” to consumers in stores to promote and promote energy-saving products and energy-saving knowledge, helping consumers to purchase products that suit their needs, It clearly indicates that electricity can be saved during the use period.

While actively building an energy-saving supply and demand chain and promoting energy-saving products, Gome has been actively renovating its stores, and has been working hard to build a “100-city-wide energy-saving home appliance standard store”, that is, to build 1,000 energy-saving appliance standard stores in 100 large and medium-sized cities nationwide. In these stores, the sample rate for energy-saving appliances reached 90%, and sales of energy-saving appliances accounted for more than 95%. Gome's unremitting efforts in energy conservation and environmental protection have also been fully affirmed by the commercial sector. In October last year, GOME’s Beijing stores were built on the outstanding performance of building energy efficiency, supply chain energy conservation, energy saving model innovation, and energy conservation promotion and training. Selected for the first batch of demonstration projects of energy-saving and environmental protection “100 cities and a thousand stores” in circulation.

It is worth mentioning that the most important guarantee for Gome's promotion of energy-saving and environmental protection products is to rely on the most advanced ERP system in the industry. Under the layout of the system, Gome can effectively open up the supply and demand chain, and accelerate the transformation of industrial energy through seamless connection between the supply and demand chain. . On the basis of seamless supply and demand chain, Gome and suppliers jointly study market demand and produce green and energy-saving products that meet consumer demand, thereby increasing the efficiency of the entire supply chain, reducing costs, and accelerating the popularity of green and energy-saving products.

Industry experts commented that Gome, as the largest home appliance and consumer electronics retailer in China, has actively promoted the transformation of the entire industry through energy supply and demand chain, becoming the biggest driving force for the popularization of energy-saving products. It is important for promoting the upgrading of the industrial chain and accelerating the green transformation of the entire industry. influences.