From retail to games, there are many scenarios for mixed reality + blockchain

AR and VR technologies will take several years to become mainstream. The same is true for blockchain technology behind cryptocurrencies. Blockchain can be independent of banks and credit card companies, allowing users to securely exchange goods and services on the Internet, and AR/VR technology is a very good visualization tool. Can the combination of the two accelerate the popularity of the two types of technologies? Marianna Alshina, co-founder of Cappasity, believes that there are scenarios that can combine them.

New business model

The blockchain focuses on security, decentralization, personal agency and independence, which can help small businesses and free content creators to further control production and revenue. For an independent company, what does a cryptocurrency system look like?

First of all, VR technology allows people to get live performances from comfortable homes - music, drama, etc. Performers can connect to the online market and control content access and pricing. Artists can showcase their work in AR so that potential buyers can see what works in their space. The cryptocurrency can be realized with point-to-point encryption payments; buyers do not have to pay fees, and sellers do not have to pay fees for the gallery's landlord or agent.

The combination of VR and blockchain is very useful for hard-to-find online publishers. For example, VR technology is especially suitable for video tutorials and travel guides. By giving content creators a small fee, viewers can drive a luxury car on a road in the Italian countryside. They can learn how to cook the perfect Christmas ham, just as they did in reality.

On the other hand, imagine if you are a trader, work with a 360-degree virtual reality interface. The immersive experience may increase efficiency, understand market fluctuations, and reduce interference. According to Goldman Sachs, by the year 2025, the AR/VR market will have about 32 million subscribers and a market size of $1.6 billion. For a luxury fashion designer, this is an opportunity, isn't it? As fashion brands and retailers try to use these technologies, AR apps that are suitable for try-on clothing will spread relatively quickly.

We also tried to work with retailers and luxury brands, and learned that providing a 3D shopping experience to online customers leads to a better user experience and retention. Based on this, adding a blockchain can provide young designers with small transaction support, and can also obtain national buyers through smart contracts to purchase new products.

Decision and Security

Imagine that when you walk into a grocery store, pick up an apple and see the price, nutrition information, and breed information. Then put it in the shopping cart and go out without a physical cashier. Does it sound comfortable?

Some companies have begun to consider the second part of this concept. Amazon is working hard to establish Amazon Go in 2018. They promise to provide a seamless checkout service so that customers can shop as they like. Amazon uses AR to make furniture showrooms. There, customers can either see the sofa they want to buy or project it into the living room to see if it fits.

The benefits to consumers are obvious. Anything that helps the consumer during the shopping process is worth learning. For example, 3D visualization has helped e-commerce customers pick the right things online. At Cappasity, the online conversion rate of merchants using 3D images has increased by 5% to 40%. For example, Jake (a fashion brand from San Francisco) tried this technology to promote a new series of products. Survey shows that 95% of users prefer 3D views instead of video playback.

What happens if you join the blockchain? First, technologies such as Bitcoin and cryptocurrencies provide better security for online payment transactions and help maintain the security of financial data. The use of cryptocurrencies also ensures that banks and credit card companies have certain autonomy. Finally, blockchains make counterfeits more difficult. This way, buyers can more confidently get what they choose through an AR interface.

Returning to the idea of ​​unattended stores, choosing a cryptocurrency system can allow companies to significantly reduce management costs. Consumers can use AR and smart contracts to ensure that they can buy the right product, and the transaction process is guaranteed.

New virtual economy can build community

The decentralized nature of the blockchain and the use of cryptocurrencies will provide the impetus for a truly virtual economy. For example, in online games, blockchain-based transactions can eliminate central hubs or in-game stores. Players can use their own ways to build an online economy. As a result, an ordinary massively multiplayer online game transforms from a hosted game service to a complex virtual world.

What about VR? Existing VR games are not online or multiplayer games. Playing VR games seems to be a lonely experience. The combination of immersive quality of VR and social experiences purchased within MMO games and virtual currency games may create an exciting virtual world based on the real world community.

The integration of cryptocurrency and VR technology is not limited to online games. Imagine an eBay-like AR or VR online auction company, but it is entirely personal to individual. There is no middleman or auctioneer, but an online community flea market.

New digital world

The AR/VR and blockchain capabilities may lead to the restructuring of the offline economy, the establishment of a new virtual economy, and the redesign of everyday life that people consider “natural” (eg, work, shopping, or leisure). The future of AR and VR technologies means that the level of immersion and interconnection between offline and online worlds will increase. With the advancement of technology, there is no doubt that it will be widely adopted by consumers and enterprises.

When commercial integration of AR and VR technology with cryptocurrency, the reorganization of economic and social life has great potential. The decentralized and secure nature of the blockchain allows users greater autonomy and independence. AR and VR technologies may change our vision of the digital world.

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