With the advancement of the times, the ever-changing science and technology have made people's lives possible. The use of new technologies such as AI, VR, and AR has changed people's living habits and working methods. Among them, AR realizes the seamless supplement of people's daily life, because it may touch education, military, games and other more markets, and has been placed high hopes.
In recent years, consumer-level AR products have been introduced, and AR's cross-time and space-constrained features have enabled AR to achieve billions of output value benefits in its deep integration with military, manufacturing, entertainment, medical, and education industries. At the end of 2017, the annual “Wuzhen Time†was reopened. At the 2017 Internet Conference, the big players in the Internet field also discussed the future development plans of the AR field.
The 2016 “13th Five-Year Plan†national informatization plan pointed out: To strengthen the basic R&D and frontier layout of new technologies such as future networks, brain-like computing, artificial intelligence, virtual reality, and augmented reality, and build a new competitive advantage. With the support of national policies and the rapid advancement of AR technology, AR quickly integrates into people's lives. AR shopping, AR live broadcasting, AR games, AR navigation, and other AR products are convenient functions in life, making mobile AR applications becoming the pursuit of people. New lifestyle. In the general trend of AR becoming a hot spot in the industry, domestic and foreign companies such as Apple, Google and Tencent have started to actively deploy in the field of mobile AR.
As an internationally renowned technology company, Google's biggest advantage in the AR field lies in the combination of machine learning and AR technology. Tango, the Google augmented reality platform for investment, has been receiving public attention since its launch in 2014.
Another well-known company, Apple, launched iOS 11 in September this year, allowing AR applications to run on any device that is compatible with the A9 processor and running iOS 11 software.
In China, Alibaba, Baidu and Tencent have also deployed AR. Tencent, a social startup company, chose to start from the social aspect when facing the emerging field of AR. On the one hand, Tencent has deployed its overseas AR investment in its core business in recent years. In January 2016, Tencent participated in the AR glasses company Meta, followed by another US AR hardware company, Innovega, in February 2017. On the other hand, due to the extremely high market share of social platforms such as WeChat and QQ, Tencent has assembled its own resources and combined with mainstream mobile phone manufacturers to create a complete AR ecosystem.
From the layout of major technology giants, it can be seen that AR has already become the “Tang Yao flesh†in the eyes of major technology companies, and in the not yet mature AR market, whether Google, Microsoft or Tencent, Baidu, wants to eat a " "Tang Hao meat," also need to strengthen the field of AR applications, as soon as possible to achieve AR products landing, so that the AR products really popularize the public.
In China, technologies related to AR have gradually been on the right track, and corresponding development platforms, application suites, and hardware devices are being improved and popularized. In this opportunity, Tencent QQ reached a cooperation with Digital Education Publishing Company. Both parties tried in the field of mobile internet and education to jointly launch “the first AR-recognizable textbook†and AR officially entered the education field.
It is learnt that Tencent QQ will use PEP version PEP Primary Grade 3-6 grades of English for the upper and lower volumes of a total of 8 textbooks, each textbook has 6 units of the main illustration of a total of 48 images for adaptation recognition. Students only need to scan 48 pictures in the mobile QQ through "QQ-AR" to display the multimedia English teaching content corresponding to this picture.
QQ-AR combines graphic textbooks with AR animation to make course content more distinctive. The combination of content education and interest education can not only solve difficult problems in teacher education, but also enhance students' interest in learning, and make quality education and exam-oriented education both correct. In addition, through the use of scientific and technological means to create a three-dimensional learning scene, using QQ-AR to allow textbook content to be displayed in a lively manner, enriching the teaching methods of teachers to improve teaching quality.
However, for the QQ-AR platform, the cooperation with the People’s Education Digital Publishing Company is just a test of water in the education field. This attempt not only broadened the scope of its own cooperation, but also pioneered the application of AR technology to the field of education in the industry. The AR can identify the landing of textbooks is an important part of the QQ-AR platform from the strategic layout to product applications, while the application of AR in the English discipline is just the beginning. In the future, QQ-AR will also be applied in more specialized disciplines such as physics and chemistry, and QQ-AR will play a greater role in education.
Recognizing the landing of textbook products by AR is a big step in the implementation of smart education. It also shows users the Tencent technology that is ahead of other technology companies. The AR-recognizable textbooks that both students and teachers benefited from, and the courage to try people to teach numbers, and Tencent QQ, who worked diligently in the AR field, all contributed.
As we all know, AR is a technique that calculates the position and angle of a camera image in real time and adds a corresponding image. The function of this technology is to set the virtual world in the real world and interact with it on the screen. Because AR is a combination of real-world scenes and virtual scenes, in order to maintain realistic and virtual alignment, technology tracking, image matching recognition, and semantic detection and recognition are particularly important.
The troops and horses did not move, but the grass and grass first. Not long ago, Tencent announced the opening of the QQ-AR platform at the Global Partner Conference, which will open QQ-AR capabilities to the entire society. QQ-AR is a mobile QQ technology based on Tencent's excellent picture lab, using a new interactive way to connect the online and offline "seamless" new technology, and QQ-AR's realization thanks to its many years of accumulated accurate New technologies such as image recognition, object recognition, character recognition, and face recognition.
Tencent's top machine learning R&D team Tencent excellent picture laboratory, focusing on image processing, pattern recognition, machine learning, data mining, deep learning, audio and audio analysis and other areas of technology research and development and business landing, in recent years Tencent excellent laboratory Has been providing technical support for the implementation of Tencent QQ's AR strategy. The launch of the QQ-AR open platform is aimed at self-service open for all users on the "image recognition" platform. Other more AR capabilities are currently open to developers or brand owners.
In fact, the advantage of Tencent QQ as AR is obvious. In addition to its leadership in AR technology, its social attributes have a strong popularity. For example, a QQ-like social platform with a large number of users, when a novel technology is applied to QQ, often produces a wide range of results. Therefore, QQ-AR not only has products that can be "ar-recognized textbooks" in the field of education, but also has rich practical experience and in-depth layout in social marketing, brand cross-border cooperation, film and television cooperation and public welfare.
In social marketing, QQ-AR teamed with Shenzhen University to launch China's first “AR badge†and the QQ Tianchong Red Packet campaign that used AR to grab red packets. The two events were unprecedentedly popular; in the cross-border cooperation of brands, QQ-AR and “ ELLE has launched Wu Yifan's AR cover film and AR Olympic Torch Relay. In terms of film and television cooperation, Spider-Man: Return of Heroes and Speed ​​& Passion 8 are all collaborating with QQ-AR. In the sense of public welfare, QQ-AR has set up a number of "QQ-AR First Aid Kits" in public areas. Users can quickly acquire first-aid skills through the QQ-AR First Aid Kit.
According to the 2017 report of the China Internet Network Information Center, netizens under the age of 29 account for 52.2% of all netizens. In terms of network usage frequency, users in the post-95 and post-00 eras are the most active group of people. QQ, the largest social networking platform for young people, has 662 million smart terminal monthly active users. With the help of QQ-AR's technical support and QQ's social relationship chain, QQ-AR has basically formed its entire industrial chain from products, capital, markets, channels, customers, and users.
Overall, QQ-AR has developed its own AR market in China based on its own accumulation of users, technologies, and operating methods. The three major characteristics of the QQ-AR platform: zero technology and download thresholds are convenient, the massive user inspection technology is stable and reliable, and AR's creative hundreds of millions of users are visible, enough to show that Tencent QQ-AR can provide partners with greater commercial value.
Digi-Capital's latest "Mobile AR Market Report," released by the international investment banking services company, points out that the potential market for AR for technology giants is expected to have 1 billion subscribers in 2021, and the era of universal use of AR applications is approaching. In China, the QQ-AR open platform is undoubtedly an important window for China's AR prospects.
On the one hand, Tencent QQ-AR will open up its technical capabilities, and it will attract more developers and more common users to join the ranks of AR creation. This will enrich AR content, build AR content ecosystem, and promote high-quality AR content production across the industry. Out. In addition, in support of the excellent developers of AR, Tencent QQ has launched a “New Millions of Young People Plan†to collaborate with the collaborators to create a new social ecology. It plans to invest 6 billion yuan in funds and platform resources to support 1 million young people. Youth creators and entrepreneurs of content.
On the other hand, QQ-AR has opened its own technical capabilities to users in each of the fields such as brand cross-border, film and television cooperation, social marketing, and public welfare activities. The extensive user base and rich application scenarios have made AR even more accessible. The development of space. In the future, QQ-AR will also help brands to connect vertical scene services with users, creating more and more stunning consumer experiences for users.
Overall, the QQ-AR open platform promotes innovation and upgrade of AR industry based on its own technologies, users, and other resources, which in turn drives the consumer experience and business model innovation in various industries. In the future, QQ-AR will open its strategic layout and commercial value. There will be more room for imagination. The application of “AR Recognize Textbooks†is just the beginning. Under the impetus of Tencent QQ-AR, the nationwide AR life is approaching us step by step...
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