Intel Tablet Power 2014

Recently, Intel’s most creative team organized a “Christmas feast” for the new Tablet PC business. Invited 14 OEM partners to showcase 30 Intel Core Tablet PCs and successfully summarized the progress made by Intel's Mobile Communications Division in tablet PC in 2013. What is more decisive is that Intel has announced on-site that its flat panel business will achieve the "four-fold growth" target in 2014, and may be more than four times in the Chinese market.

Intel China Marketing Director Zhang Yiyi Intel Tablet Force 2014

Mr. Hong Li, product line operations director of Intel's mobile communications division, said in an exclusive interview with CCID.com that before 2013, tablet PC product segmentation did not really occur, differentiation was only reflected in the price, and the application experience was similar.

Director of product line operations of Intel's mobile communications division Hong Li In order to solve the problem of differentiation, Intel will choose to make breakthroughs in the application experience. Next year, a large range of Android and Windows dual systems will be launched. He believes that the real power of Intel's core tablet PCs is in 2014. The core platform solution will be dominated by Bay Trail (DB) in the first half of the year, supporting Android, Microsoft Windows, and dual systems, supplemented by the Bay Trail (CR), which will cost a thousand dollars. Within the low price range, the Cherry Trail platform will be launched in the second half of 2014, and the smartphone business will also be launched in the second half of the year.

From the perspective of resources and manpower, Intel’s expectations for the mobile communications division are high, and Hong Li’s joining of product line operations director is a typical example. He has worked for Intel for more than 20 years and has been an OEM customer manager for a long time. He has worked with key product lines such as Intel PCs, servers, and industrial software, and has extensive sales development experience and good customer relationships. When Intel set up the mobile communications division, it was possible to arrange for him to join the new business.

Why does Intel use the tablet computer to take the lead?

From historical experience, Intel has chosen to start from the tablet computer for a reason. First of all, the two-in-one computers implemented by the tablet PC and Intel in the PC field are only separated by a wall. The two technologies are quite relevant. There are basically no technical barriers, a smooth transition, and relatively easy R&D. Second, in terms of ecosystems, Microsoft's Windows is ready, and there are many years of mature partnerships compatible with the Intel platform. This means that Intel only needs more work on Android.

Many Hong Kong-based Intel Tablet PCs Hong Li said that in the past, it was thought that Intel’s products were more expensive, but in 2014 Intel’s tablet price will shift from high to the mainstream, and there will be many products within a thousand dollars. In order to achieve the "four-fold growth" goal, Intel's tablet PC design will focus on high-end, mainstream, cost-effective, and entry-level features.

Emphasis on Ecosystems Shenzhen will be a focal point. It can be seen that Intel has been talking about ecosystems when it first stepped into the field of mobile communications, including signing strategic cooperation agreements with Baidu and so on. Indeed, Intel believes that the lack of ecosystem support for tablet PCs and smart phones will be a dead water and will eventually be discarded by the user experience.

Intel Hongli accepts an exclusive interview with CCID Net and insists on establishing an ecosystem. It will be able to become bigger and stronger with an open attitude and joint development of hardware and software partners. This time, Hong Li also mentioned "turn-key project", which is based on the MTK model in Shenzhen, providing customers in the south with core hardware, software, supporting parts list, optimization application and development tools, etc., to provide customers with 3 months A reference design that can be quickly put into production. At present, there have been Blue Devils, Taipower, the original Road, Rainbow and other southern customers to join and successfully launched the Intel Tablet PC.

In fact, Intel is not only learning a competitor, but also is repeatedly using its own successful experience on PCs and servers. It can be said that Intel does not have today's Intel if it does not pay attention to the ecosystem construction in the PC and server areas. For example, Hong Li said that Intel spent 10 years in the server area to increase its market share from 3% to over 90%, relying on the establishment of an ecosystem step by step.

Intel Tablet PC business is still based on pragmatic, announced that from the 20th, Jingdong Mall, Tmall Mall will start a two-week Intel Core flat e-commerce promotions. Through a "super packs", "buy a plane to win an exemption," "buy flat send accessories", "poly cost-effective brand group", "Howard trials" and a series of promotional forms.

Intel and partners jointly launched Christmas Promotions Intel China market district director Zhang Yizheng said that the Intel Tablet PC promotional action surprises again and again, preferential efforts will spike "double 11". OEMs will give the channel a very competitive price, and almost all of the listed Intel Core Tablets are involved.