Internet giants don't fly into wearable devices

Internet giants have innate factors such as users, traffic, brands, markets, and technologies. They have advantageous resources that entrepreneurs can't match with in terms of barriers to competition. They also have unmatched execution capabilities in other fields in product development and marketing. Internet companies cannot easily enter a new field and achieve commercial success. Whether it is the group purchase model of the past few years or the current wearable device, Internet companies have deviated from their industries and their strategies to enter new industries. Most of them have ended up in a down-to-earth fashion. There are few market-accepted winners. . In the Chinese Internet market, this situation seems to be a curse.

The study found that most Internet companies have many reasons for failure, but they have nothing to do with product innovation, marketing, and technology research and development. What really causes them to collapse in the market is mostly their corporate malaise. related. This conclusion, to a certain extent, also shows that Internet companies have rushed to cross-field to get involved, often resulting in failure outcomes. For example, 360's special-purpose machine will end in failure, while Xiaomi’s mobile phone will be red from the very beginning. Hey.

Because 360 ​​is a pure internet company, Xiaomi is a full hardware company (though Lei Jun does not say so). The genes of non-Internet companies have determined that different companies have different results in the same areas. For example, Google's advantage is that it searches on the WEB side and none of the hardware products can be shared with Apple (Google Glass is an accessory for Android). Microsoft The software is savage but Surface is silly ... From these cases, it can be concluded that such a law can be summed up: Inter-domain trials are a very risky and low-impact attempt for Internet companies.

This is because most Internet companies are attempting and enveloping their minds when they enter cross-field equipment. Therefore, they will not devote all their efforts to investing in, controlling resources, and talent distribution. They will explore and advance the industry. It is always based on trials. This situation is the main reason why most Internet companies have failed to get involved and have suffered failures. To a certain extent, the mentality of giving priority to good intentions first made the Internet giant's attempt to become a person with no impetus. The outcome will not be successful.

Entrepreneurial companies, on the other hand, are different. Entrepreneurial companies are focused, dedicated, and professional, making them more likely to succeed in specific areas. For many entrepreneurial companies, the success or failure of this product development directly determines the company's life and death, and success will become famous. Failure will fail. Therefore, at present, there is only one way to succeed, either to die or to live. Most entrepreneurial companies adhere to this concept. In the end, it was a success. In these ways, for the Internet giants, the situation is often the opposite.

In addition, when Internet companies attempt cross-cutting trials, they will give priority to making good use of their products. Therefore, the quality and quality of the products themselves are naturally supervised. In order to pursue the progress of the project, most of the time, they sacrifice product quality and User experience is the premise. In this case, from the Internet companies have launched unbearable quality of mobile phones, you can look at the clues.

So, 360 push children's bracelet, Baidu online wearable device website these measures, reliable?