Legend has it that in order to prevent human beings from building towers that lead to heaven, God allows people to speak different languages ​​so that they cannot communicate with each other and are thus fragmented.
However, with the advancement of technology, the emergence of the Web has connected all human beings in an unprecedented way, realizing the largest information resource sharing in human history and creating a colorful Internet era.
However, with the raging global Internet boom in 2016, more and more people are beginning to realize that a new round of great changes is about to start or “rotate†around the realm of virtual reality. .
It is also in this context that our VR Daily newspaper interviewed Albert, the first VR browser team leader in China, on the current version of Baidu VR browser Android 1.2, and the future development of the domestic and global WebVR field. A deep and simple discussion with the collision.
Innovation is both a summary of the past and a plan for the future.It has been nearly two months since the launch of version 1.0, and Baidu VR browser officially launched its second update on November 15. According to Albert, this update has a lot of content, but in general it can be summarized as "the implementation of the brand zone" and "web browsing in VR mode".
The development team added and expanded the brand area on the APP homepage, providing more exposure opportunities for VR content brands, and functionally categorizing the brands of VR content providers, which helps companies strengthen their self-brand awareness. At the same time, it will also help users search for the right content.
In addition, the development team has also made improvements to the user's web browsing interactive experience, and optimizes the user's operational pleasure by optimizing VR web browsing. For example, if you increase the page selection, the floating layer style and the error page type help the user to select the desired content more accurately, effectively avoiding the wrong selection, and quickly determine the error page when the problem occurs; and the new zoom shortcut and the page flipping up and down The layer allows the user to quickly zoom the page and select a browsing interface that suits their size. Simply move the head up and down to automatically flip the page, making the interactive experience more user-friendly.
With the gradual deepening of the conversation, the relevant proportion of Baidu VR browser traffic in the past few months - video playback accounted for 50%, VR live broadcast accounted for 30%, and the remaining pure web browsing accounted for 20%, VR Daily reported - Compared with several popular VR players on the market, VR browsers are not really "excellent" in many major functional areas. So, this wide-ranging feature overlap is not the description - the concept of VR browser itself. Is it "superfluous"?
Albert's answer to this somewhat "devious" situation is very real.
He said that at this stage, due to factors such as mobile phone platform conditions, interactive environment, content richness, etc., the current VR browser does have many overlaps with the functions of VR players in the fields of content presentation and scene presentation. Make the two look similar.
But at the same time, Albert also believes that although this is an objective situation that no one can avoid, but as time goes by, VR scenes and content are constantly enriched, VR browsers that can carry various scenes innate will surely get rid of this. The "å°´å°¬" status is more prominent than the "master set" identity of the VR player. The future vision of Baidu VR browser is obviously not only VR video playback, but also a one-stop VR platform with more complete functions, richer resources and more advanced technology including VR web browsing and VR live broadcasting.
In the following interview, the reporter who was a "fruit powder" also "commonly used the public" in the interview, especially complained to Albert about the delay of the iOS platform.
In this regard, he said that due to the closed nature of the iOS platform, the development team still has some difficulties in product innovation, design, and interaction. The all-in-one version is already being adapted, and the first integrated pico machine Will be online in the near future, the PC-side version is in the process of development, Albert expects that the new full-platform version will meet with you in Q1 2017.
We are the window connecting VR producers and VR consumers.
We generally believe that in the big market environment of the Internet, “advance early†usually means “great opportunityâ€, especially for those groups that have innate resources for development.
But the premise of "opportunity" is that it must have the ability to carry the corresponding content and business, otherwise it is "meaningless" - this will not vary with "people."
It is precisely because of this that although Baidu VR browser has unparalleled advantages and resources as an early Internet group in the VR field, Albert emphasizes focusing on the product itself and is committed to polishing products and technologies. Integrate advanced technologies such as voice and gestures such as artificial intelligence technology, browsing technology and playback technology into their own platforms, enhance their ability to carry more business and content, and generate effective value for VR producers and consumers. This creates a barrier to competition.
Here, Albert describes the positioning of Baidu's VR browser in his mind to the VR Daily – that is, he is committed to making himself a “open window†that is open and large enough to effectively connect VR producers and VR consumers. VR browsing ecology has become a one-stop platform for VR content, providing users with more convenient VR content browsing methods, helping developers to produce VR content at a lower cost.
Future prospects: responsibility and challenge coexist
While pursuing self-improvement and development, with the further development of the VR field in the world, Baidu VR browser, which is the pioneer of WebVR, will inevitably encounter competition and challenges from all aspects.
For this, Albert said that the so-called "competition" is actually a mutually reinforcing process. Baidu VR browser is also expected to promote the prosperity of all aspects of the VR industry, so he did not have excessive anxiety about "competitors". Albert even hopes to explore a benign industry pattern that allows everyone to interdependent and develop synergistically.
However, when talking about the current market environment of the domestic VR industry, Albert also expressed his concern. He believes that the passion of the entire VR industry in China has been somewhat enthusiastic before, but now it is gradually returning to rationality. There is still a lack of sufficient charisma in China to lead the development of the entire VR industry and assume corresponding responsibilities.
Therefore, when talking about Google's Daydream, Albert believes that the establishment and popularization of this system on a global scale is undoubtedly a good thing for the VR industry where domestic and international standardization is still in a "weak" state. The biggest benefit is to improve the efficiency and synergy of the entire industry - from his words, we can easily hear, perhaps this is what Baidu VR browser wants to do in the future.
At the end of the interview, VR Daily asked Albert to talk about some of the views on the future development of the domestic VR industry, he said -
Because the industry chain of VR products is too long, from content suppliers to producers, to software and hardware consumer service providers, and chip vendors, etc., the intermediate links are numerous and complex, so it is difficult to predict the specificity of VR in China. The development trend, but it is certain that the speed of VR technology development will only become more and more rapid.
Albert finally said: "We can see that 16 years is an accelerated process, and 17 years will be such a process. It can only show that the annual meeting is developing faster and better than this year."
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