Interview with Sony CEO Kurida Hideki

Sony (China) Co., Ltd. was established in Beijing in October 1996. It is a wholly-owned subsidiary of the Sony Group that manages and coordinates Sony's business activities in China. As a regional headquarters in China, it conducts investment in the electronic information industry, product marketing, and customer after-sales service liaison in China, and conducts macro management and extensive business support for Sony's subsidiaries in China, promoting Sony's presence in the Chinese market. The continuous development of the business.

On December 26, Beijing time, Nobuki Kurita, president of Sony China, said in an interview on Tuesday that Sony’s business in the Chinese market has “more or less” returned to the territorial dispute between China and Japan. The level of previous protests erupted.

Since the territorial dispute between China and Japan broke out in September this year, all of China has launched a campaign to boycott Japanese products. Kurita Toshiki said that these activities have caused Sino-Japanese relations to fall into a deep freeze, which has caused the sales performance of Japanese products in China to suffer; but at the same time, he also stated that after the current downturn in the fiscal year, Sony’s Chinese business will be in the next three. A strong recovery in the fiscal year. In an interview at a Sony retail store in the eastern part of Beijing, he said: “My overall impression is that the business (of Sony in China) has returned to the pre-crisis environment more or less.”

Kurita Toshiki said that in the fiscal year ending in March next year, Sony’s sales in China will fall by 10%, but it will rebound in the next fiscal year, and the next two fiscal years will It will achieve strong growth.

Kurita Hideki declined to comment on the impact of the election of Shinzo Abe, the hardliner, as the prime minister of Japan, on the Sino-Japanese relations. Abe has promised not to make concessions on the issue of territorial disputes, but he must still strike a balance on the issue of maintaining a stable relationship with China. The Japanese media previously reported that he will send a special envoy to China to repair the relationship between the two countries.

When asked about the relationship between China and Japan, Hideki Kurita said: "No market is free from any risks. Our mission is to maximize our business potential in any given situation."

Mr. Kurita expresses that he expects Sony's business in emerging markets to grow by about 40% from its current level to about 2.6 trillion yen (about 31 billion US dollars) in the fiscal year ending in March 2015. He pointed out that in this growth, the Chinese market will occupy a "large portion" of the share.