Jiangsu Cable and Cool Open alliance! TV big screen "air carrier" platform came

The total number of digital cable TV terminals in Jiangsu was 26,143,000, of which 5.5,004 million were interactive terminals, 4,595,400 high-definition interactive terminals and 1,722,200 cloud media terminals. The number of active terminals of the Cool Open system has reached 25 million, and the number of daily active users exceeds 9.7 million. The number of users constructed through this “sharing” cooperation has become the dominant video and value-added service operating platform in the country.

"Who owns the user, who is the value creator!" After the users of Jiangsu Cable had realized sharing with the users of the Kukai system, the video and value-added business operation platforms of the country with the largest number of users in the Chinese TV large-screen area appeared. While the scale of users has increased dramatically, it will also enhance the business negotiation capabilities and resource acquisition capabilities of both parties in the advertising, application distribution, film and television distribution business sectors, and rapidly increase both parties’ actual benefits through scale advantages.

There are two key factors in the operation of large-screen television: one is "user" and the other is "content." While Jiangsu Cable Co., Ltd. and Cool Co., Ltd. have the largest number of users, they are also prepared to “share” content resources. The two parties conducted in-depth integration of operational resources such as advertising and games, as well as differentiated resources. Jiangsu Cable provided localized services, local production of programs, and live streaming of online cinema, etc., and Kukai opened the entire network for high-quality video content, educational content, and online movies. , National integrated services combined. Through the "interconnection and availability" to achieve the optimal allocation of resources, improve user conversion rate, improve the user experience.

The high-quality “sharing” experience comes from strong technical support. Jiangsu Cable uses COOL open advanced large-screen value-added business operation platform to integrate with Jiangsu cable live broadcasting and on-demand streaming platform to complete the upgrade of Jiangsu cable's own technology platform and apply it. TV integrated machine, intelligent set-top box and other equipment.

The platform created by the “multi-dimensional sharing” allows both parties to have an imaginative space from online to offline. Jiangsu Cable’s offline business resources are combined with the strong offline channel resources of Cooper's parent company, Skyworth, in value-added operation services. The terminal network construction, terminal hardware and software cooperation and other aspects have achieved substantial cooperation, and provide a comprehensive and integrated service for the shared user community.

Industry experts generally believe that Jiangsu Broadcasting and Shenzhen Kuokkai have achieved "usership" and "content" through this strategic cooperation, so that the amount of users with peers and a wealth of premium content and head resources have made this "aircraft carrier". The platform controls the “speech right” of the industry and becomes the largest “sucking stone” in this field.