Earlier this month, the World Tourism Economic Trends Report (2018) was released at the 2017 World Tourism Trade Fair (London). The "Report" pointed out that in 2018, the global tourism economy will be fully and rapidly growing. It can be foreseen that China, which is currently ranked first in the total number of tourists and total tourism revenue, will continue to maintain a good momentum of development in 2018 and lead the development of world tourism. Roger Carter, an expert in international tourism destination management and promotion issues, pointed out that Chinese tourists have changed significantly in terms of quantity and characteristics.
For Chinese tourism, it is bound to show new trends. Travel, people's impression was originally a “little thing†of “playing with a playâ€. Today, it has become a “big event†that concerns the happiness of all people and is increasingly being written into national texts. In 2018, with the support of state policies, China's tourism into the new era will show a new look. The newspaper started from the market, industry, and society to analyze the three major trends in China's tourism in 2018.
Get up early to get breakfast with your landlord, talk about your family, eat after dinner like a local, walk in the community park, and stroll around the streets loved by locals. This kind of tourism is loved by more and more people, and it has created a number of shared accommodation platforms.
Short-term leases, as a shared economic model, have a strong momentum for development in China. The data shows that in 2016 China's online short-term rental market transaction volume reached 8.78 billion yuan, more than double the previous year. Since its inception, issues such as security, privacy, and supervision have been accompanied by the growth of short-term rentals, and negative news has also been reported from time to time. Chen Chi, the founder of the piglet short-rent platform, the earliest domestic developer of shared accommodation, said that China’s special cultural traditions and credit system are still insufficient to restrict the development of the shared accommodation industry.
In 2015, the General Office of the State Council issued the "Guiding Opinions on Accelerating the Development of Living Service Industries and Promoting the Upgrading of Consumption Structures" and actively developed the segments that meet the needs of the broad masses of the people, including inn, short-term and long-term apartments. Format. This is considered to be the "regular name" of short-term rent from the national level. Industry insiders pointed out that the difficulties encountered in the development of the short-term rental industry will promote the formulation and introduction of relevant policies. In the future, just as the development of the two shared economic models, online shopping and shared bicycles, the short-term rental industry will have more explicit management standards and more detailed industry standards.
As a business model to increase the efficiency of resource use and strengthen social trust, short-term rentals are still favored by the market. As of the end of 2016, the shared accommodation platform Airbnb had a total of about 75,000 suites in China. In November 2017, Airbn team co-founder and chief strategy officer Nathan Blachkake announced the development of a new strategy in Beijing, which will increase investment in China and increase the process of localization. For Airbnb, China's vast market and development potential are the greatest attractions. In 2018, the transaction size of China's short-term rental market is expected to reach 16.96 billion yuan, nearly 2 times that of 2016.
Technology opens the way for tourismA few days ago, a survey of 2018 tourist development trends conducted by Bingo revealed that due to the advancement of artificial intelligence and digital technology, tourists can fully grasp tourism information. More and more tourists will understand the destination and accommodation environment through science and technology before arranging accommodation. In the future, more than 80% of tourists hope to make decisions through VR (Virtual Reality Technology) experience. Virtual reality has attracted a lot of attention. A large number of tourism companies are trying to tap the potential of this technology and apply it to practice.
Previously, Song City, Shanghai Disneyland, and OCT had announced that they would marry VR/AR (Augmented Reality Technology). This new technology of "immersive" interactive experience has a wide application prospect in the tourism industry. The Montreal “Quelight Forest†tourism project in Canada is a model of success. According to statistics, once the project was launched, tourists jumped from 6,000 to 72,000. The forest has also become a popular summer tourism destination. In China, the application of the technology in Shanghai Disneyland and OCT Happy Valley has also increased the popularity of scenic spots. Fei Zhenxuan, head of the Shanghai Tourism Industry Association's Attractions Branch, pointed out that AR/VR has only just begun to enter the scenic spot. It has a bright future for application. In the future, it needs to keep close to the market and meet the needs of tourists.
According to the forecast of International Data Corporation, by 2020, artificial intelligence will boost global tourism revenue by more than 47 billion U.S. dollars. “Travel companies that know where customers are, where customers are going and what customers are doing†will be able to get a big cake.
More foreign tourists come to ChinaAccording to the results of the survey conducted by the China Academy of Tourism on 10 typical cities in China, most of the inbound tourists visited China for the first time. “In our sample, nearly 80% of foreign tourists are coming to China for the first time, and nearly 60% in 2015.†said Li Xin, an associate researcher at the China Tourism Institute International Institute. “This shows that the market potential of China's inbound tourism is still very high. "Large." Li said that attracting more foreign tourists to China is still one of the major concerns of China's tourism work. Therefore, it is necessary to step up publicity and promotion of foreign countries so that more foreigners can understand China and want to come to China.
Recently, the Ministry of Foreign Affairs Asia Association of Leisure Industry Promotion Committee, China Network and the Chinese version of World Traveling Pictures have sponsored "2018 China's most worthy foreigners" travel destination brand joint promotion activities to "tell Chinese stories and showcase Chinese charm." The theme “To attract the world's tourists†will pay more attention to cities other than Beijing, Shanghai, Xi’an, Hangzhou and other traditional inbound tourism destinations, and introduce foreign tourists to “more intensive†destinations.
China has rich tourism resources. Under the background of the multi-national security situation, the social environment of China's security is an important extra point for foreign tourists. A few days ago, the International SOS Rescue Center and other agencies issued the “2018 World Travel Risk Mapâ€, which “ranks†the countries according to the levels of very dangerous, high-risk, medium, low-risk and indefinite risks. Among them, China is listed as a "low-risk tourist" country. This is consistent with the ratings of foreign users on China. There was a question on the website of the United States, “Yihuâ€: “For foreign girls, is it safe for one person to hang out on the streets of Shanghai at night?†The answer given by the netizen is highly consistent: “Of course, securityâ€! Documentary “Splendid China The two foreigners interviewed in the fifth episode “Sharing the well-being†also stated: “China is very safe. I have told my parents that I will not go back.†Xiao Yuan, a student at the Beijing Normal University, told reporters that foreign students had a sentence She is impressed. "You are happy to live a safe country from an early age."
Safety is one of the important considerations in tourism. China’s high security factor will greatly increase the goodwill of foreign tourists in China.
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