LED lighting companies preparing for "double 11"

In 2014, the scale of China's lighting e-commerce market was approximately US$2.349 billion, accounting for 14.4% of the overall Chinese lighting market. With the rapid growth of the e-commerce market, it is expected to reach 30% in 2017 and become the largest sales channel for lighting products.

For lighting e-commerce market structure, B2C accounted for 55% of C2C, and the main platform was Alibaba’s Tmall, followed by Jingdong, No. 1 and so on.

Tmall has a number of lighting brands stationed in the establishment of the mall, the first choice for the public online shopping lighting products. According to statistics on the volume of transactions in the first three quarters of 2014, 30 million lamps and 21 million lamps were used. The best-selling products of lamps and lanterns are mainly ceiling lamps, chandeliers, lamps, and spotlights. The top three brands are Op, NVC, and Aud; the best-selling products of light sources include LED bulbs, LED strips, and so on. Ops and NVC Lighting are the top three brands. Many lighting e-commerce companies are waiting for the “explosion” of the double-eleven, but there are some things that are not very good.

Double 11 meets APEC: Royal Express slows down

The APEC meeting will be held soon. As required, Beijing’s motor vehicles will implement restrictions on movement and the delivery companies that rely on motor vehicles will be greatly affected. The suspension of tricycles in the Beijing Sixth Ring Road caused a suspension of sales in some areas, and in addition, the security inspections may also lead to a decrease in express delivery rates. All of these will allow Beijing's online shopping group to “see through”.

Courier companies are under pressure and their monthly salary is 8,000 yuan.

The annual "double 11" is a great test for express delivery companies. After the double 11 every year, it is a double twelve, Christmas, New Year's Day, Spring Festival, the peak of the express delivery industry will continue for 2 months. Recently, a number of courier companies held job fairs and recruited talents in 15 positions such as courier, cargo drivers, porters, and warehouse managers. Most of them have a monthly salary of 5000-8000 yuan, and they also provide accommodation. In spite of this, the courier was greedy and black, and it was difficult for courier companies to raise money to hire temporary workers.

Express warehouse, security issues into hidden problems

According to the forecast of the State Post Bureau, this year's "Double 11" express mail business volume will exceed 500 million, an increase of nearly 50% over the same period last year, the maximum daily processing volume will reach 90 million, this year's logistics and distribution pressure. According to media reports, last year's "Double 11", Hangzhou, a courier warehouse due to the rear of the truck fire, resulting in the warehouse and the online store warehouse ashes, heavy losses. Courier explode warehouse, courier overload work and management are not in place, a small hidden danger will lead to security problems.

Delivering price increases during peak season, leading to a vicious cycle

While the private courier companies are fighting for Double 11’s, they are also brewing price increases. According to sources, the e-commerce logistics main force “three links and one up” will increase the price of courier services more or less during the “Double 11” period. Private courier stores in various regions of the country will increase courier service fees. The kidnapping of e-commerce sellers and the homogeneity of products have caused vicious competition in the express delivery industry. It is difficult to increase prices in busy seasons, employees are struggling to survive, and service quality is difficult to guarantee, leading to a vicious cycle.

Ali exclusive "double eleven", other partners can only "11 · 11"

As the double eleven approached, when many domestic e-commerce companies were busy promoting the momentum, Alibaba issued a “Notice Letter” to the media, requesting the major media not to publish “double eleven” for other e-commerce companies. The content of the article, saying "double eleven" is its registered trademark, otherwise it constitutes infringement. "Overbearing CEO" Ali contracted for "Double 11", while other e-commerce players played word games. When they failed to use the double 11s, they simply used "11.11".

The electricity supplier was interviewed, "the lowest in the entire network" cannot be said

With the home appliance companies fighting for the "double 11", propaganda rally, the State Administration for Industry and Commerce also strengthened the end of the year the supervision of e-commerce. In view of the peak period of Internet consumption, the e-commerce company has faced the issues of infringing on the legitimate rights and interests of consumers and disrupting the market order in the face of large-scale transactions. The State Administration for Industry and Commerce has talked about Ali and JD. Suning and other 10 appliance companies proposed a number of rectification ideas, the lowest price in the entire network, "lowest price in history," and "sales first" and other terms were banned.

Haitao technology which strong, Ali PK Amazon

This year's "Double 11", Ali has been listed in the United States, Amazon can also direct mail to China. So both parties have played overseas cards and introduced overseas brands to China. Tmall has more than 200 overseas brands in more than 20 countries and regions. Amazon says that consumers can receive a total of more than 80 million international products from Amazon America, Germany, West Asia, France, Britain and Italy. Whether the two home appliance merchants' Haitao can really benefit consumers will still be announced on the same day.

Twice in the game, be careful of falling into a fraudster trap

Double 11 is both a shopping festival and a time when fraudulent elements of certain criminals are in high incidence. False information fraud is based on brush credit, online shopping, credit card upgrades and so on. Proxy credit is referring to the fraudster's publishing of the information on part-time information of “reputation” and asking the other party to purchase points for returning rebates. Online shopping is a liar to publish low-priced goods on the Internet to induce fraudulent remittances; credit card upgrades are pretending to be frauds. The bank staff used credit card quotas as a cover to induce the other party to log in to the fake website to fill in important personal information and thus stole the credit card. While shopping at the Shopping Festival, you should also stay awake and not give criminals any chance.

Beijing Consumers Association made a double-Eleven, after-sales service into a short board

The double eleven shopping is coming soon, and the quality of online shopping products has also become the focus of social attention. When online shopping, the information obtained by the buyer mainly comes from the graphic description of the e-commerce. Therefore, after-sales service becomes the proposition that e-commerce must pay attention to. The Beijing Consumers Association recommends that e-commerce providers should specify the range of goods that are not suitable for return, and improve the online shopping support management measures, provide the rights and obligations of buyers and sellers, and create a good online shopping environment for consumers.