Compared with the hot time ago, the views of the various circles on the LED lighting market gradually tend to be rationalized.
LED lighting prospects are good, LED lighting will in the future replace the traditional lighting products, then "how can we turn this beautiful vision into a reality" will become every present participation in the production, processing and sales of LED lighting products businesses must Problems of thinking.
As we all know, compared with our foreign counterparts, we do not have an advantage in LED R&D. This is why the current market has seen the proliferation of low-end and high-end products. High-end products are rare. Foreign high-quality products have hit the already fragile domestic market and have monopolized most of the market share. How can we get a place? How can we become more and more fierce in the LED market today, do a good job, to avoid their own shortcomings, the disadvantages into advantage, improve their market competitiveness? Le Bai for Xiao Bian suggested that the majority of businesses can try from the following three aspects:
First, ensure the quality and conscientiously do product assurance The quality of LED products produced by LED manufacturers is excellent. This is the prerequisite for entering the LED market and participating in the industry competition. Without technical advantages, if we can no longer guarantee the quality of our products, and do not say that we will compete with similar products, I am afraid that even the doors of the market cannot be knocked on.
Whether in the East or in the West, there is a saying of “a price for one productâ€, and since we have always obtained market share in a “cheap†way and the existence of a large number of fake and shoddy products in the market, many consumers are For misunderstandings of domestically produced goods, they prefer to choose similar foreign products under the same conditions. Therefore, Le Bai for Xiao Bian believes that if we can seriously conscientiously make products, ensure the quality of our products, do not falsify, and gain the trust of consumers, even if we lack the technology to make high-end products, we can seize a certain market. Shares continue to make businesses grow and grow.
Second, market segmentation is guided by customer demand. After having a strong quality product guarantee and gaining a relatively stable market share, LeBai Xiaobian believes that LED production and sales businesses can subdivide all their markets to customers' The actual demand is production guidance and enhances the merchant's own competitive strength.
Market segmentation refers to the market segmentation process in which marketers divide the market of a certain product into the market segmentation process of several consumer groups based on differences in consumer needs and desires, purchase behavior, and buying habits. Each consumer group is a market segment. Each market segment is a group of consumers with similar demand tendencies.
For example, for example, now 80,90 is very concerned about the manifestation of personality, for those who have a distinctive, unique style of products are more favored. LED merchants may wish to do their best and design lamps that differ from traditional lighting styles. For example, there have been businesses to make "floating moon LED balloon light" "LED personality car expression lights" (see below) and so on.
Third, the industrial alliance expands its own brand effect. As the saying goes, “a good guy has three gangs and a fence has three pilesâ€. As the national industry standards related to the LED industry are still gradually improving, local governments or manufacturers at all levels are operating in accordance with their own standards, so now most of the domestic LED business has not yet formed an effective industrial alliance, a strong foreign Under the impact, it is easy to lose market share in the hands. Therefore, LeBai Xiaobian thinks that we need to have an industry alliance that can “advance cooperation and retreat,†and on the basis of grabbing market share, we can effectively resist foreign high-tech products and nibble at the market. In addition, we also need to establish our own state-owned brands (which must be based on excellent quality products) in order to facilitate consumers' recognition of products and improve the market's resolution.
To sum up, despite the increasingly fierce competition in the LED market, it is not without a solution. We must only calmly analyze the market and continue to improve our own competitiveness in order to obtain a place in the cruel commercial warfare.
LED lighting prospects are good, LED lighting will in the future replace the traditional lighting products, then "how can we turn this beautiful vision into a reality" will become every present participation in the production, processing and sales of LED lighting products businesses must Problems of thinking.
As we all know, compared with our foreign counterparts, we do not have an advantage in LED R&D. This is why the current market has seen the proliferation of low-end and high-end products. High-end products are rare. Foreign high-quality products have hit the already fragile domestic market and have monopolized most of the market share. How can we get a place? How can we become more and more fierce in the LED market today, do a good job, to avoid their own shortcomings, the disadvantages into advantage, improve their market competitiveness? Le Bai for Xiao Bian suggested that the majority of businesses can try from the following three aspects:
First, ensure the quality and conscientiously do product assurance The quality of LED products produced by LED manufacturers is excellent. This is the prerequisite for entering the LED market and participating in the industry competition. Without technical advantages, if we can no longer guarantee the quality of our products, and do not say that we will compete with similar products, I am afraid that even the doors of the market cannot be knocked on.
Whether in the East or in the West, there is a saying of “a price for one productâ€, and since we have always obtained market share in a “cheap†way and the existence of a large number of fake and shoddy products in the market, many consumers are For misunderstandings of domestically produced goods, they prefer to choose similar foreign products under the same conditions. Therefore, Le Bai for Xiao Bian believes that if we can seriously conscientiously make products, ensure the quality of our products, do not falsify, and gain the trust of consumers, even if we lack the technology to make high-end products, we can seize a certain market. Shares continue to make businesses grow and grow.
Second, market segmentation is guided by customer demand. After having a strong quality product guarantee and gaining a relatively stable market share, LeBai Xiaobian believes that LED production and sales businesses can subdivide all their markets to customers' The actual demand is production guidance and enhances the merchant's own competitive strength.
Market segmentation refers to the market segmentation process in which marketers divide the market of a certain product into the market segmentation process of several consumer groups based on differences in consumer needs and desires, purchase behavior, and buying habits. Each consumer group is a market segment. Each market segment is a group of consumers with similar demand tendencies.
For example, for example, now 80,90 is very concerned about the manifestation of personality, for those who have a distinctive, unique style of products are more favored. LED merchants may wish to do their best and design lamps that differ from traditional lighting styles. For example, there have been businesses to make "floating moon LED balloon light" "LED personality car expression lights" (see below) and so on.
Third, the industrial alliance expands its own brand effect. As the saying goes, “a good guy has three gangs and a fence has three pilesâ€. As the national industry standards related to the LED industry are still gradually improving, local governments or manufacturers at all levels are operating in accordance with their own standards, so now most of the domestic LED business has not yet formed an effective industrial alliance, a strong foreign Under the impact, it is easy to lose market share in the hands. Therefore, LeBai Xiaobian thinks that we need to have an industry alliance that can “advance cooperation and retreat,†and on the basis of grabbing market share, we can effectively resist foreign high-tech products and nibble at the market. In addition, we also need to establish our own state-owned brands (which must be based on excellent quality products) in order to facilitate consumers' recognition of products and improve the market's resolution.
To sum up, despite the increasingly fierce competition in the LED market, it is not without a solution. We must only calmly analyze the market and continue to improve our own competitiveness in order to obtain a place in the cruel commercial warfare.
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