LED lighting industry "double 11" ahead of time

Recently, the “Double 11” Global Carnival of Tmall Mall has come ahead of schedule and Tmall 2015 has launched a “Double 11” brand pre-sale. The author found that in this year's Tmall "Double 11" brand, "Smart Home" undoubtedly became a major highlight.

Smart lighting pre-sale achievement gratifying

The author statistics Tmall Mall "Double 11" home improvement pre-sale venue "lamp light source" category brand product found that the pre-sale of the light source brand products a total of 20, all for home lighting lighting products, including home crystal lamp , European lamps, chandeliers and other products are "frequent customers." In addition, there are mainly brands of Philips Lighting, Panasonic, NVC Lighting, Op Lighting, Delixi, Ao Duo, Pinyi, and other lighting brands in the pre-sale venues for home improvement. Among them, Op Lighting has occupied two smart living room lamps. In pre-sale seats, Philips Lighting also occupied 2 seats with desk lamps and downlights, respectively.

In addition, the author meticulously discovered that among the 20 light source products in the home improvement pre-sale venue, there are 7 smart control brand products, which account for 35% of the total. These intelligent lighting products are: NVC lighting remote intelligent dimming living room lights, Austrian household mobile phone intelligent crystal three-piece suit, Op lighting intelligent remote control dimming color living room lights, Panasonic intelligent remote control bedroom lights, a lighting intelligence Lighting package, Jun Yu smart phone APP control the living room lights. It is understood that these smart home lighting lighting products mainly use mobile phone APP and remote control for control, intelligent control functions including light color adjustment, brightness adjustment, switch control and so on.

This year, many "big brands" almost all carry smart products to participate in the Tmall "Double 11" pre-sale activities. So, who's smart products are more popular with consumers?

As of 10:00 a.m. on October 24th, the author made statistics on the pre-sale of some smart home brand products. Among them, NVC lighting "smart remote control of the living room lamp", has a predetermined number of 3497; Aode home "mobile phone intelligent crystal three-piece" has been booked the number of 2823; Panasonic "smart remote control dimming palette bedroom lights" Has booked 2966 pieces; Op lighting "smart remote control dimmable color living room lamp", the number has been booked 2203; sunshine lighting "three pieces of smart package" scheduled number also has nearly 300.

"Ali Xiaozhi" into a search hotspot

The author searched for the term “smart lighting” in Tmall Mall. There were 1,870 related products, including light fixtures, lighting fixtures, power switches, and many other categories of products. The brands with higher frequency appeared to have NVC lighting, Op lighting, Hongyan Electric Appliances, Matsushita Electric Appliances, Philips Lighting, etc.

For smart home products, smart control system is the core part, and what intelligent control system do these smart home products use? The author found some smart home products at Tmall Mall and found that “Ali Xiaozhi” can be said to be smart home products. "The biggest winner" uses the product of "Ali Xiaozhi" control system to display the Ali Smart Cloud logo. The author roughly estimates that nearly half of the brand products use the “Ali Xiaozhi” control system, which includes Op lighting, sunshine lighting, lighting products, Ao Duo, Jun Yu households and so on.

According to Op lighting introduction, this op join Ali to create a smart life, the introduction of "Ali Xiaozhi" direct-connected dimming and the living room lights "Love Allure" and Op LED round bedroom ceiling lamps "Yan Shan", to achieve human intelligence The perfect combination of service and high quality lighting. Sunshine lighting living room lamp, second bedroom lamp, master bedroom lamp and other products are also equipped with "Ali Xiaozhi", sunshine lighting Tmall flagship store shows that smart lighting is integrated into daily life, hand in hand, "Ali Xiaozhi" "Sunshine little intelligence" Also settled in the Apple and Android markets.

It is understood that "Ali Xiaozhi" not only appears in lighting lighting products, in the size of home appliances, home appliances, digital, furniture and other sub-categories of products also have its "signature", "Ali Xiaozhi" has been extended to the field of home appliances. "Ali Xiaozhi" relied on the huge platform advantage of Lynx Mall, backed by Alibaba Cloud's multi-year cloud computing platform, and quickly deployed the intelligent control system to the entire home appliance field.