LG SIGNATURE OLED TV W Series Brings TV Design to a New Level

With wallpaper TV design, Dolby Vision, Dolby Vision, Technicolor color science and other advantages, the highest quality OLED TVs provide an unmatched home theater experience LG Electronics exhibited its latest top-of-the-line LG SIGNATURE OLED TV W Series at CES 2017 . This year, ten different models of OLED TVs introduced by LG Electronics support Dolby Vision and Dolby Atmos. Among them, the W-series 77-inch LG SIGNATURE OLED TV, with its mural design, won the 2017 CES Best Innovation Award.
LG's 2017 OLED TV product line includes the 77/65-inch W Series, 65/55-inch E Series, and 65/55-inch B Series models, which will continue to provide users with an unmatched picture quality experience, perfect black , unlimited contrast and wider color gamut performance. Based on the excellent picture quality, LG's latest OLED TV is also equipped with many new cutting-edge features, designed to turn television into a comprehensive entertainment center. In LG 2017's OLED TV products, the B series features stunning front-end design, E-series crystal screen phantom design, and the latest product W series is uniquely designed with a wallpaper TV, these classic, unique appearance. The design gives the user a stunning visual experience.
The innovative design of the W series follows the concept of LG's "Minimalist Life", which removes all redundant factors and emphasizes the visual aesthetics of the screen. The W7's smooth, razor-thin profile allows the TV to hang in the air as it hangs, adding immersion. In addition, the panel thickness of the 65-inch W-series OLED TV is only 2.57mm, and it can be mounted directly on the wall only by the magnetic bracket, eliminating any gap between the TV and the wall. Immersion is accomplished by emitting speakers upwards and unparalleled Dolby Atmos sound. This W-series design gives people the illusion of viewing the landscape through a window rather than watching TV.
The W Series OLED TV series is based on LG OLED's revolutionary pixel dimming control technology. It can display perfect black without any light leakage, providing unlimited contrast and over one billion colors visible to the human eye (billion bright). In addition, all of 2017's LG OLED TVs are equipped with ultra-high brightness adjustment technology to transfer the power saved in the dark to bright places, thereby providing greater brightness for the parts that need to be bright.
LG's W Series OLED TVs have a unique high dynamic range (HDR) technology and support for HDR's active HDR to provide greater brightness and contrast, and richer colors to enhance the home TV viewing experience, and thus obtain global The state-of-the-art Dolby Cinema has the same high quality feel. Dolby Atmos puts the audience in dynamic audio. The rich sound fills the room and even adjusts the best sound based on where the home is placed, allowing music to flow around the audience. Dolby Panorama achieves this by isolating the relative position of each sound, producing incredible audio effects that are as rich and multi-layered as the real world.
As the world’s first Dolby Atmos-enabled TV, the new LG OLED TV in 2017 can provide content with high-quality video and the most advanced sound technology at the same time, creating an entertainment factory. DolbyVision and Dolby Atmos jointly provide a comprehensive solution supported by professional content creators and distributors worldwide. Over 80 professional video studios are compatible with Dolby Vision and currently exceed 100 works can be used for Dolby Atmos, 25 of which can support both modes simultaneously. Currently, the world's leading OTT providers can provide more than 100 hours of Dolby Vision original content, and it is expected that in 2017, consumers will soon be able to experience Dolby Vision's ultra-high-definition Blu-ray video content.
The W-series and all LG 2017 OLED TVs have active HDR for displaying next-generation HDR content designed to render brighter scenes and better shadow detail. Active HDR allows LG TVs to process images on a frame-by-frame basis, inserting dynamic data when needed. Whether or not the original HDR content contains dynamic, static or completely lacking metadata, the television can present the best image to the viewer. In addition, the new LG OLED TVs in 2017 support various HDR formats, including Dolby Vision, HDR10, HLG (logarithmic gamma distribution), and have the conditions to support Technicolor advanced HDR. The new HDR effect function enhances the image quality of SDR images. It can process SDR images frame by frame, increase the brightness of specific areas, and enhance contrast to render more accurate images.
The new LG OLED TV has the latest version of the WebOS3.5 smart TV system, allowing viewers to access high-quality HDR content in the most convenient way. In order to provide viewers with the best home theater experience, LG partners with leading digital content providers (such as Amazon, Netflix and Vudu) to broadcast the best HDR film and television productions. In order to demonstrate the performance of various HDR content on LG OLED TVs, LG showcased the HLG program from DIRECTV at the 2017 CES, Dolby Vision from Netflix, and the HDR10 program from Amazon Prime Video. Provide the viewer with the most intuitive HDR visual experience.
The new LG OLED TV embeds cutting-edge technology and Technicolor's color science expertise. From the movies to the melodrama series, the same expertise as used in most Hollywood productions is used. This brings consumers the most dynamic and realistic viewing experience while accurately reproducing the artistic intent of content creators. As OLED has excellent image quality, Technicolor is working with LG to expand its use of OLED TVs in global video playback devices.
Brian Kwon, president of LG Home Entertainment Inc., said: "Dolby Vision and Dolby Atmos are tightly integrated into our latest OLED products, making their original video clarity, depth of sound and imagination intact. Lossless, viewers will be able to relive the magic of the film and experience their favorite movies.” In addition, Brian Kwon also mentioned: “The stunning new OLED TVs displayed at the 2017CES showcased our OLED and global high-end TVs. Market innovation and leadership."
At CES 2017, LG's latest generation of OLED TVs, including the LG SIGNATURE OLED TV W series, allowed viewers to experience the stunning benefits of leading high-tech products.

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