Looking at Huawei's unique virtual reality strategy from the release of glory VR

At 19:00 on May 10, Huawei’s virtual reality product, Glory VR, was officially unveiled at Huawei’s “Wake Up” conference.

This is a product similar to Samsung Gear, customized for V8 phones. Huawei claims that this is the world's first 360° vision/sound field synchronous mobile VR. The VR device provides call and WeChat display functions. In terms of technical parameters, it is as low as 20ms ultra-low latency, providing 0-700 degrees of myopia adjustable. Built-in HiFi. In addition, like Samsung, the V8 phone has deep optimization and matching for VR devices at the system level, users can enjoy the unique experience of Glory V8 video 2.0, eye protection mode and cinema mode.

Looking at Huawei's unique virtual reality strategy from the release of glory VR

Presumably everyone like the author's look, this VR product has no bright spots, compared with the products of the major manufacturers, it is weak. Such a product, in addition to being sent out with a mobile phone, will not have many consumers paying for it, let alone rely on this device in the future VR hardware market.

So in the world of communication peers, Huawei has always been at the forefront, really in the VR field, and can only rely on such a product to fill the facade? Today, let's talk about Huawei's VR strategy. I hope that I can give readers some inspiration, give entrepreneurs a little thought, and be able to take a new direction in the VR tide.

Huawei's virtual reality strategy, a simple summary, can be described as: people have no me, people have me, people are good.

First, seize the top of the ecological chain, do the "pipe workers" in the VR field

As a 28-year-old communications company, Huawei's growth rate is not fast, but even so rapidly, Huawei's technology in the virtual reality field is obviously weaker than its foreign counterparts. In the VR field, it is necessary to create a bloody road with other big-name manufacturers in the red sea of ​​VR hardware and content, which is difficult. Fortunately, Huawei did not choose such a road with the highest difficulty and the smallest face. It chose the direction of the least competitive and the most technological advantage - the construction of high-speed communication network.

Looking at Huawei's unique virtual reality strategy from the release of glory VR

VR applications have high requirements for hardware and network speed. Achieve a perfect virtual reality application experience, processing up to 5.2Gbits of data per second with a latency of less than 20ms. The interpretation of the image, for example, users watching 2K video, the average bandwidth of 4Mbp, 4K video requires 18Mbp, but VR transmission needs 175Mbp, plus the speed of the existing network is usually subject to different degrees of loss, so need to be larger The network capacity can support the transmission of VR high-quality images, help solve the vertigo problem caused by the transmission delay, and bring the perfect VR experience to the user.

Huawei chose this road for high-speed communication network construction. As the world's leading communication technology company, the construction of communication network is Huawei's housekeeping ability; the company that is doing the "pipeline" construction of VR transmission has only a few, and the competition is relatively small.

In the 2016 Huawei Global Analyst Summi, Huawei's consumer business CEO Yu Chengdong made it clear that even if the mature commercial use of VR technology takes two to three years, Huawei will not be absent. Wang Jun, president of FDD products, said that the current network is not enough to support the good experience of VR, especially wireless VR. Xu Wenwei, president of StrategyMarkeTIng, made clear that Huawei's strength in the VR field is high-speed network transmission, as a "plumber" for VR equipment water supply, and a "challenger" for high-speed communication network construction.

Huawei is in a leading position in the development of 5G technology standards. In the future, Huawei will provide support for VR transmission in ultra-wideband and zero-wait networks, and strive to build higher-speed 4.5G and 5G networks, and strive to achieve VR experience millisecond delay to solve the dizziness caused by transmission delay. Help the current 4KVR video to achieve a true immersive experience. At the 2016 analyst conference, Huawei and Vodafone successfully demonstrated the 4.5G network. Through the Huawei GigaRadio base station, the peak rate of users exceeded 1Gbps, and the high-speed network transmission technology made breakthrough progress.

Nowadays, under the enthusiasm of the VR first year concept, domestic hardware manufacturers have followed suit to launch their own hardware products, in the hope of grabbing a place in the upcoming virtual reality tide. As everyone knows, "Tomorrow is beautiful, but it is cruel tonight." On the eve of the virtual reality industry, there will be countless former followers who will follow.

There is a well-known saying on the Internet that pigs standing on the limelight can fly as well. But the fly is higher, you are also the head pig, in case the wind stops, the first thing to fall is the pig. Therefore, entrepreneurs of virtual reality must have risk awareness and innovative ideas. They don’t have to be the pigs on the limelight. They can go to the wind-off people, help people who fly up or pigs to cook. Take a share.

Choosing the most unique direction and doing what you are best at is the most correct way for entrepreneurs.

Looking at Huawei's unique virtual reality strategy from the release of glory VR

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