According to TestBird live test background data from mobile game test experts, among the 40,000 live players, the number of players over 29 years old has occupied 30% of the total number of all tested players. This is due to the popularity of mobile smart devices. On the other hand, it means that after more than 20 years of development, the earliest players in China have become the most paying groups in the community.
Older Players Participate in the Battle to Increase the Consumption of Mobile Games
The game played by older players was not only different in age. In early 2014, Tapjoy, a mobile advertising platform, surveyed consumers on the platform and hoped to learn more information about mobile game players and their habits and preferences. Findings: 71% of players are over the age of 25, and more than half of the family’s income exceeds $50,000. These older players have a good economic foundation and their investment in the game is even more relaxed. The data shows that compared to the 90s, the loyalty of these people is higher, and they are willing to spend money on games they like, which greatly increases the level of consumption in the mobile game market.
Where did the oldest local tyrants come from?
There is no doubt that most of the “old-agers†in the expeditionary game tour come from the end of the tour. According to the "2014 Annual Mobile Games Annual Data Analysis Report", in 2014, only 40% of the users of mobile games and mobile games played games, and 34% of them did not play mobile games. They only played mobile games and did not play client games. The proportion is 39.7%, and the proportion of the two played is 26.3%. The proportion of coincident users is high. Therefore, client game users can easily be converted into mobile game users.
What kind of games are enjoyed by older local tyrants?
According to the player survey data provided by the TestBird mobile game test, the game styles favored by older people tend to be in an escaping style, which is an important factor in the popularity of endgame-adapted games on the best-selling list. Therefore, if you want to cater to this kind of crowd, you may wish to design your game in a near-end style and maximize the player's ability to use the fragment time to play the game.
They are often nostalgic and do not excessively pursue the picture quality of the game. However, they hope that the gameplay is simple enough to be satisfied with the game. They do not care about small-scale capital investment, so if you want to capture their hearts, then let them find emotional resonance in the game, rely on social elements to improve the game's stickiness. To get their approval, they need to bring them a steady sense of well-being.
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