International News
Netflix2017 Content Production Plan Released
According to VentureBeat, Netflix recently released a content production plan for 2017 - a total of 1,000 hours of original content, in order to further extend the distance between competitors such as HBO and Amazon. Todd Yellin, product manager at Netflix, said that the company has been focusing on producing more original content, and that the 1000-hour original content in 2017 is also in the company's big plan. The goal is to create as many different types of original content as possible to meet the needs of different audiences.
Google Chromecast sells 55 million
According to foreign media reports, at the recent Made by Google (Google (microblogging) manufacturing) event, Google hardware manager Rick Osterloh said that the company has sold 55 million Chromecast TV Stick. The device lets you send music, photos, and videos from your phone to a TV or an external smart speaker.
Top Four Video Service Providers in the United States Crazy Money Netflix Ranks $6 Billion
According to JPMorgan Chase, this year, Netflix's original content investment will reach 6 billion US dollars, and will be even higher in 2018. This is $1.5 billion higher than the competitor Amazon Prime Video, which is more than twice that of HBO and Hulu. However, it should be pointed out that Hulu only operates in the United States, so the cost will certainly be lower.
U.S. stocks hit record high Roku's drop of more than 10% for the second consecutive day
On October 4th, US stocks continued to rise on Tuesday, and the three major indices once again hit a record high. The telecommunications sector led the gains. Roku, the US streaming media platform service provider, closed down sharply again on Tuesday, continuing the trend of yesterday. The stock closed down 2.75 US dollars, to 20.81 US dollars, a decrease of 11.67%, once hit a low of 20.77 US dollars.
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OTT-streaming video
"China's New Song" in the second quarter exceeded 2.6 billion in the end. Iqiyi's entire network broadcast alone to create a high reputation variety
On the evening of October 8th, the 2017 finals of the second season of the large-scale original professional music program “China New Song†created by Zhejiang Star TV's joint Star Media Group was successfully completed at the Bird’s Nest. As of the end of the season, the total number of broadcasts of the iQiyi entire network alone and the exclusive live broadcast of the entire finals exceeded 2.6 billion. The number of hits in the finals reached 100 million, and the main topic of the microblog reached 4.3 billion, breaking into the Baidu variety list search index. One. From the traffic to the topical heat, the second season of “China New Song†became a well-known hot variety show on the entire network. As a result, Iqiyi’s entire network alone showed more accurate control of the contents of the head and improved platform operations. strength.
In September, the global application revenue list was released, Tencent video became the only video application in China.
According to the latest data from Sensor Tower store intelligence platform Store Intelligence, in addition to gaming, video and streaming media products are also important components of global mobile application revenue in the 30 mobile applications with the highest comprehensive revenue in the global App Store and Google Play store in September. section. Tencent’s video performance was strong, rushing into the list, ranking 30th, which is the only video application in China.
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OTT-Application Platform
TV Cat released version 3.1.6: Member service online!
TV Cat publishes version 3.1.6, adds “Member Center†to the home personal center, and enhances the viewing quality. Members can enjoy ad-free, hot TV shows in advance, new movies in the theater line can be seen first, and many kinds of documentaries are free to see. Etc. Rights, one purchase, the whole family benefits.
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OTT-terminal manufacturer
ITC: Latest decision on whether to ban sales of Hisense TV in the United States by November 11th
On September 30, the US National Trade Commission (ITC) issued a public announcement on the 27th of this month that it will investigate Sharp's case in which "Hisense" may infringe on SHARP's Internet TV patents. It is expected that the survey will be completed within 45 days. The result of the ruling was announced before November 11.
Bain Capital plans to have Toshiba's chip business listed in Japan within three years
U.S. private equity firm Bain Capital said on Thursday that it plans to allow Toshiba’s chip business to be listed on the Tokyo Stock Exchange within three years in order to realize return on investment. Sources revealed on Wednesday that to seize the time to complete the transaction, Bain Capital submitted relevant documents to China's anti-monopoly authority on the second day of the signing of the acquisition contract, requesting approval. However, due to many aspects of the chip business, the relevant review time may be extended.
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OTT-Data Analysis Platform
Ove cloud network daily report data: home wire market under the National Day Mid-Autumn Festival double-day promotion experienced "the coldest" season
On October 6th, this year's National Day Mid-Autumn Festival, the market for sales of promotional cords, suffered the “coldest season†in history. According to the daily monitoring data under the AVC line, the tone of the year-on-year downturn in the national cable market during the National Day Promotion this year has basically settled. According to the monitoring data of the Orvieto Net Daily, Sony TV's share of monitored retail sales rose by 5.4% year-on-year. For the first time in five years, it became the No. 1 retail brand for the National Day season.
Nelson Acquires Visual IQ, Digital Marketing Cross-Channel Monitoring and Attribution 2.0 Has Come
Under the general trend of the industry, Nielsen officially launched the acquisition of Visual IQ, a multi-touch attribution analysis company, recently. As an "old" company that has been pampered for many years in the industry, Visual IQ can help brands monitor the audience's performance across channels and devices, while also allowing advertising exposure and brand interaction, online conversion, offline sales, and other monitoring indicators. Perform attribution analysis to help the brand optimize and adjust the budget.
This year, the OTT Leaders Summit has comprehensively upgraded the industrial chain and integrated "TV + AI + 4K/8K + entertainment + education + shopping + advertising" in all directions to create a "big screen event" exclusively for TV people. This summit is divided into two major themes. direction:
OTT New Media Trend Forum: Invites BesTV/Future TV/HuaDai Media/CIBN Internet TV/Mango TV/Galaxy Internet TV/South New Media Seven OTT Licensing Companies, and Ali/Tencent/IQIYI/Sohu/LeTV/ 7 large OTT platforms such as PPTV/Youpupule and 20 TV and TV APP companies participated in the summit. The 7 largest licensees, the leaders of video sites, and the Internet have entered the family giant to discuss how OTT can lead home entertainment.
Video Innovation Forum: Inviting Hisense/Haier/TCL/Konka/Changhong/Skyworth/Samsung/LG/Panasonic/Sony/Sharp/Philips/Lexi/Infik/YiDian/Sydiko TV and Set Top Box Terminals Manufacturers, as well as emerging artificial intelligence terminals and application companies such as Xiaomi/Whale/Lenovo/Looking/Storm/Vision/YI+, discuss the future family dividends and discuss the application direction of artificial intelligence.
The guests of the OTT conference covered the entire OTT large-screen ecological chain. More than 400 industry leaders gathered in Shanghai every November to discuss the direction of the future big screen.
Http://gfic2017.eventdove.com/
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