According to the latest data from market research firm IDC, in the third quarter of 2015, Samsung and Apple's shipments still rank among the world's leading players in the global smartphone market, but it is worth pointing out that Huawei, a mobile phone manufacturer from China, The company has put more and more pressure on these traditional industry giants. In the third quarter of this year, Huawei's global smartphone shipments reached 26.5 million units, a year-on-year increase of 60.9%. According to IDC data, Huawei's global smartphone shipments in the third quarter of this year also ranked first among major brands.
IDC's global quarterly mobile phone tracking volume shows that in the third quarter of 2015, Samsung's shipments in the global smartphone market increased by 6.1% year-on-year to 84.5 million units, accounting for 23.8% of the global market, compared with the same period last year. It was 79.6 million, accounting for 23.9% of the global market at that time.
From the data of IDC, Apple ranks second. Apple's global smartphone shipments in the third quarter of this year increased by 22.2% year-on-year to 48 million units, accounting for 13.5% of the global market, compared with 39.3 million units in the same period last year, accounting for approximately quarterly global. The market has a 11.8% share. Obviously, Apple has also exerted more and more pressure on Samsung's dominance in the global smartphone market.
Apple’s growth in the global smartphone market in the third quarter of this year was mainly due to strong sales of the iPhone 6s and iPhone 6s Plus. Apple claims that with the launch of smartphones such as the iPhone 6s and iPhone 6s Plus, the conversion rate of Android phone users to iOS phones has reached the highest level in history. The iPhone 6s and iPhone 6s Plus sold more than 13 million units during their first weekend in September.
In the third quarter of 2015, in addition to Apple's narrowing the gap with Samsung's shipments in the smartphone market, another company that also narrowed this gap was Huawei from China. At the same time, Huawei also narrowed the gap with Apple. Huawei's ability to achieve such results is mainly due to the strong sales of the company's smartphones in China and Europe. According to IDC data, in the global smartphone market in the third quarter of this year, Huawei's shipments ranked third in the world, and this position originally belonged to Huawei's rival in the Chinese market, Xiaomi. IDC's data shows that Huawei's shipments in the global smartphone market in the third quarter of this year increased by 60.9% year-on-year to 26.5 million units, accounting for 7.5% of the global market, compared with 16.5 million units shipped in the same period last year. Accounted for 5% of the global market in the quarter. Compared with Huawei, Xiaomi's shipments in the global smartphone market in the third quarter of this year increased by 5.6% year-on-year to 18.3 million units, accounting for 5.2% of the global market, compared with 17.3 million units shipped in the same period last year. It accounted for 5.2% of the global market in the quarter.
IDC's data shows that in the global smartphone market in the third quarter of this year, Xiaomi and Lenovo's shipments have entered the top five in the world, of which Xiaomi ranked fifth, while Lenovo ranked fourth. Lenovo's shipments in the global smartphone market in the third quarter of this year increased by 11.1% year-on-year to 18.8 million units, accounting for 5.3% of the global market, compared with 16.9 million units shipped in the same period last year, accounting for approximately quarterly global. The market has a 5.1% share.
In addition to the above five companies, the total shipments of other smartphone manufacturers in the world in the third quarter of this year fell 2.4% year-on-year, reaching approximately 159.1 million units, accounting for 44.8% of the total market, compared to last year. Shipments in the same period were 163 million units, accounting for 49% of the global market in the quarter.
IDC data show that in the third quarter of 2015, the global smartphone market total shipments increased by 6.8% year-on-year, about 355.2 million units, compared with 332.6 million units in the same period last year, the year-on-year increase was mainly due to iPhone 6s, Galaxy S6 edge+ and The new flagship device such as Galaxy Note 5 is pulled.
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