According to the Nikkei News on Friday, Japan's Sony, Panasonic and NHK TV stations will establish a strategic alliance to develop the next generation of 8K resolution TV sets in order to regain the leadership of Japanese companies in the TV market.
In the field of flat-panel TVs, Japanese companies used to be in the lead, but they were gradually overtaken by Korean and Chinese companies. Of the top ten flat-panel TV manufacturers in the world last year, there were only two Japanese companies, Sony and Sharp.
Today, Sony and Panasonic plan to focus on the next generation of 8K TV products, taking the initiative.
At present, the ultra-high-definition 4K TV is sold in the market, and the resolution of the 8K TV is four times higher than that of the 4K TV. In the future, even on large-screen TVs, you can display vivid pictures. According to the plan, Japanese companies will mass produce 8K TV sets in 2018.
8K TV, currently facing some technical problems, so Sony and Panasonic will also invite other Japanese companies to join the R&D alliance to share the research and development costs.
NHK is Japan's largest public television station. In the above alliance, the station's role is to develop relevant TV transmission standards to ensure 8K TV live broadcast.
This alliance will also develop related data compression technologies, audio technologies. In addition, Socionext, which was formed after the integration of Fujitsu and Panasonic related businesses, will also develop related processors for 8K TVs.
Sony plans to start selling 8K TVs in 2020. At present, Matsushita has not yet set a timetable, but plans to take advantage of the TV purchase boom brought by the 2020 Tokyo Summer Olympics in Japan.
It should be pointed out that Panasonic and Sony are only building alliances among technology developers. In the future, the two companies will still be rivals, so they will also achieve differentiated competition in TV products.
In addition to the TV, 8K technology also needs the cooperation of ultra-high-definition video, but the content still needs to be built from the beginning, so the take-off of the 8K TV market will be a slow process.
It is said that due to the relatively high cost of research and development, both Sony and Panasonic are aware that if they fight alone, they are likely to cause losses, so building alliances is the best choice.
In addition to the development of 8K TV sets, the two companies will continue to upgrade the 4K TVs currently on sale. 4K TVs have become the mainstream in the TV market and are currently selling well.
In addition, 8K technology is not limited to TV sets, Sony and Panasonic also plan to apply technology to other product areas, such as digital cameras.
In short, Japanese companies hope to get support from the Japanese government's funds and label the 8K technology with Japan, thus allowing Japanese consumer electronics companies to regain opportunities.
In 8K technology, Japanese companies will also face competition from Korean and Chinese companies. According to media reports, some TV panel manufacturers in Taiwan, such as Innolux and AU Optronics, have also launched large-size 8K TV panels, which have been or are planned to be delivered to TV manufacturers.
In addition, BOE, a Chinese panel maker, is also preparing to produce 8K panels of 65 inches or more to compete for the market.
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