Visiting IC's new agent in the LED small person series

[Text / high-tech LED Yue Mengdi] In the LED industry, from the employees to the boss, there are not a few. What makes this protagonist so special? Because there are always his friends who ridicule him as "LED first person". In this era of "jiqing" full, the title of "making the first person" is very representative. For Yang Dong, the general manager of Shenzhen Deming Microelectronics Co., Ltd., who has been in the LED equipment industry for 8 years and then chooses LED driver ICs for his own business, this means a lot.


Yang Dong, General Manager of Deming Microelectronics Co., Ltd.

machine

This "machine" is a mechanical machine.

Since graduating from university in 2007, Yang Dong has been “mixed” in the mechanical equipment industry in Shenzhen. After graduation, Yang Dong entered a Taiwan-funded factory that made LED packaging equipment and became a salesman of sales equipment. As a salesman, performance shows everything, Yang Dong's original idea is also very simple: to achieve the company's first performance.

The value of domestic LEDs is booming, and the importance of packaging equipment to improve the efficiency and product quality of LED packaging is self-evident. The LED package has experienced several stages such as LAMP (small power), piranha, SMD package, and high-power (Hi-power). Although the form is diverse, some basic steps have not changed much. The LED package is becoming more and more sophisticated, and the requirements for the device are also increasing. Solid crystal machine, wire bonding machine, beam splitter, braiding machine, up to today's automated production line, steaming LED, driving the rapid development of the equipment industry.

In the early domestic LED equipment, technically, both the organization and the test software were imitating imported equipment from Japan, Taiwan, and Hong Kong. However, after the disdain of the Chinese people, they quickly approached the international equipment manufacturers. Up to now, LED packaging equipment has basically been localized, and in some functions, domestic brands have even surpassed imported equipment.

"China's manufacturing level is developing at an alarming rate." Yang Dong, who has been in the equipment industry for many years, exclaimed that the level of domestic packaging equipment (except wire bonding machines) has basically reached the level of foreign imports, especially in terms of accuracy and stability. Equipment automation, domestic equipment has surpassed imports, and the operation is more convenient and user-friendly.

After achieving the goal of the first sales performance of Taiwan-funded factories, Yang Dongxuan turned to several other equipment factories, and realized that the domestic LED equipment has advanced by leaps and bounds, and was deeply infected by the pragmatism and diligence of the leading figures in the equipment industry. "One point of cultivation and one point of harvest, insisting on quality is the foundation of enterprise development. Enterprises that seize the market through malicious price reduction will eventually withstand the test of the market and be eliminated by the market." He summed up the LED equipment career in recent years.

Excited

This "exciting" is passionate.

The university major is Yang Dong, who is mechanical design and automation. In the equipment industry, he left the LED equipment industry to start his entrepreneurial career in August 2015, and he has won the trust and trust of the company owner. He believes that after the price war of the LED equipment industry in the past few years, most of the enterprises have already withdrawn. Now there are less than ten manufacturers of hundreds of millions of scales, and they have entered a stage of stable development, and the prospects are very good.

However, he chose to withdraw from the LED equipment industry at this time, enter the LED driver IC, and founded the "Demingwei" company. There are sufficient reasons. "The industry has not encountered bottlenecks, and I want to do something better."

Yang Dong told the author that there is a saying in the LED packaging industry: LED is lit with alcohol; now he wants to change, LED is ignited with passion. First, it is in line with the modern people's healthy living habits, and secondly, it also conforms to his acting style and industry characteristics.

In the course of his career, Yang Dong once encountered people who are suspicious or fearful of LEDs, and he believes that "when you issue the question that 'this industry is like this, can't do it anymore', there are eighty-eight Nine careers will be getting smaller and smaller." This is also the view of the famous financial writer Wu Xiaobo: there is no sunset industry in the world, only the sunset enterprise and the sunset people.

Shenzhen is at the forefront of the development of the manufacturing industry. Passion can help you build a company, and the continuous passion and management philosophy largely determine how stable a company can go. The “Demingwei”, which just started, chose the dormitory for the employees, set up the housewares, and encouraged the backbone to pay dividends. Through all kinds of small things, employees can enjoy the convenience and the passion of their work.

When he first arrived at Demingwei's office, Yang Dong ran out of the customer. After waiting for a long time, he returned with great enthusiasm. He believes that for start-ups, passion is very important, to make customers feel sincerity, to let customers enjoy quality service, to let customers be infected by their own passion, so that they have more confidence in the industry.

machine

This "machine" is the opportunity machine.

Leaving the familiar LED equipment industry, I started to act as a driver IC and started my own business. Yang Dong thought for a long time. He believes that many people think that the current IC industry is almost saturated and the price is in the end, but Yang Dong does not think so.

"Your mentality determines whether you can see the opportunity to seize the opportunity, and your attitude towards the opportunity determines whether you want to do it as a career," he said.

In fact, before starting a business, Yang Dong has always been doing things with the "boss" mentality. While doing his job well, he is also looking for more opportunities. From the LED equipment industry to the LED driver IC, there is no separation from the LED circle, but the product and customer groups are different. Yang Dong believes that for the generation after the 80s, it is an opportunity to contact new fields. Growth. After 8 years of experience, he learned a lot from the bosses to do things. He is grateful to those who give him positive energy.

And in many of these reasons, the most important thing is "the virtues of the world, the right path is bright."

This is why Yang Dong uses “Demingwei” as his company name. "We don't produce ICs, we only do the porters." Yang Dong is funny.

Choosing the agent Mingwei IC is the result of Yang Dong's deliberation. Ming Microelectronics has always been based on low-key pragmatic research and development, and the company's linear constant current IC has been recognized and optimistic in the industry and market. "We are also very optimistic about the market opportunities and prospects of linear constant current ICs." Yang Dong told the author that because of the good reputation of Ming Microelectronics and his "ideal world" concept, he chose to use the agent Mingwei as a breakthrough. .

In the future, LEDs will definitely develop in the direction of intelligence, and the driver IC is precisely the key component for LEDs to achieve intelligence. In combination with the driver IC, LEDs can realize more possibilities and have higher added value. The opportunities contained in this are self-evident.

Yang Dong firmly believes that the future development opportunities of China's LED industry will always outweigh the risks. As long as we insist on doing products in a certain field and serving our customers well, we will have a good return.

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