As the basis for the intergenerational division of TV products, display technology has received special attention from the whole machine manufacturers. In recent years, the quality of color TV products has improved significantly, including 4K and HDR, which have gradually become standard products. As an aid, design upgrades for user perceptions include "no borders", "ultra-thin", "surfaces", and more.
As the direct carrier of the "eyeball economy", color TV products pay attention to the quality of the picture, but the nail technology observation shows that while the picture quality is improved, the sound quality of some color TV products has not been improved accordingly, and some of them are even better than the sound quality of the spit. The marginalized CRT product affects the experience.
In this context, Hisense launched its new ULED TV NU7700 impact series, while maintaining visual experience, personalized design, intelligent operation, but also through the independent "air sound field" technology, bringing the improvement of the auditory experience, thus completing A true "audio-visual revolution."
Breaking the paradox of being light and thin
Light and thin, this is one of the contributions of LCD TVs to replace CRT TVs. At the same time, it is more attractive to users because of its beautiful appearance and space saving. However, users can also say that the sound quality is thin and light. Start.
The sound quality and thinning trend of color TV is a contradiction. The sound is generated by vibration, and the vibration requires space. The thinning of the color TV makes the space for accommodating the sounding unit gradually compressed. The impact of this change is still unclear in the presentation of mid-frequency vocal and high-frequency instrumental sounds, but it will be more difficult when restoring complex low-frequency sounds. This is why some LCD TVs are not as good as CRT. The reason for the TV.
Some manufacturers try to solve this problem with external audio or so-called split design, but in the view of Nail Technology, this solution itself has some shortcomings: First, it dilutes the convenience brought by the thin and light color TV; Yes, it is possible to increase the purchase and maintenance costs of consumers; the third is to influence the overall appearance of the mix.
Hisense NU7700 influence series not only needs to make the light and thin color TV products have beautiful sound quality, but also solve the problem of audio plug-in. From the poster content before the release of the influence of the NU7700, it can be seen that the sound quality is the focus of Hisense in this new series, and the "wide range" "takes you to listen to the voice of the soul" is the influence of the NU7700. "Small goal."
In addition to mastering a large number of core technologies in terms of image quality, Hisense has more than 70 patents in TV sound quality. In order to break the gap, the sound quality can not be combined, the Hisense NU7700 product innovatively uses its own research and development of "air sound field" technology, for the first time let the TV audio to 60Hz super bass, no external audio, can exceed the sound of the external audio .
Specifically, the NU7700 adds two passive radiators to increase the sound area of ​​the bass to three times the original, and the bass is greatly improved, which solves the problem that the TV is getting thinner and the bass is getting worse. problem. Thanks to the addition of two passive radiators, the bass effect is greatly improved, which can bring 10 times the sound efficiency compared with the same volume of sound.
At the same time, NU7700 built-in "Grammy" sound technology gold award, using independent sound processing chip and ultra-thin TV deep customization professional sound solution; Waves professional sound processing technology, up to 9 EQ tuning, twice the ordinary TV And added super bass, vocal enhancement, high-pitched clarity, 3D sound personalized tuning design. In addition, Hisense and its partners have joined forces to provide audio decoding and post-processing technologies jointly by Dolby and DTS.
Using the "air sound field" technology and various professional solutions, the Hisense NU7700 not only solves the problem that the light and thin sound quality cannot be combined, but also forms a difference with a plug-in audio product.
Beautiful picture quality and personality design basis is standard
Hisense can use sound quality as the main highlight of the new series. In addition to relying on technological innovations such as “air sound fieldâ€, the three strengths of visual experience, personality design and intelligent operation are not only a solid backing.
"Super quality", this is the core keyword of Hisense ULED products. The features and advantages of Hisense ULED products are reflected in the application of a newly upgraded multi-zone dynamic backlight control technology. Each partition has 4096-level fine dimming, which presents the level, detail and realism that ordinary TVs are difficult to express, plus Hi-view Pro image quality engine chip, third-generation quantum dot technology, nano moth eye bionic screen and other new technologies, achieving tens of millions of dynamic contrast, color gamut up to 106% NTSC, dynamic range peak brightness Up to 1200 nits, higher definition, more stereoscopic, more realistic details, smoother motion picture.
I have to mention this HDR professional film adjustment. When the HDR of most products stays at the decoding level of HDR, the influence series is strictly adjusted according to the professional film backlight adjustment standard, and the brightness and color curves are The HDR10 standard is highly consistent.
In terms of product design, in order to match the display performance of “super-picture qualityâ€, Hisense NU7700 pursues ultra-high screen ratio, adopts the ultimate borderless design of high-end products, and the frame is narrow to 2mm. Currently, there are only a handful of products with the ultimate borderless market. . Nail Technology believes that its advantages have three points: First, the screen image is presented as large as possible, thereby reducing the interference of the body to the picture when viewing content; second, it can be better integrated with the home environment through a simple appearance; The whole machine is more integrated.
In addition, the NU7700's 9mm ultra-thin fuselage has a panoramic integrated design on both sides, highlighting Hisense's minimalist design concept. No screws are used on either the front or the back, and the front is extremely edgeless. The back panel is neat. Cartier's classic silver and hard-lined Gemini base has also become the crowning touch of product design.
At the system application level, the NU7700 is equipped with multi-point WiFi and uses MU-MIMO WiFi technology to allow TVs to enjoy WiFi. Multi-devices will not affect TV, so smart TV will say goodbye, compared with ordinary WiFi, the speed is nearly 3 times higher. In addition, the smart viewing mode is launched for video playback, and the online video is broadcasted in 2 seconds, which is 60% faster than the average TV. With multi-point WiFi, the viewing is smoother.
In view of the problem of eye fatigue caused by children watching children care, the influence series helps parents to plan properly. Among them, the child lock function, specially developed for children, can set the power-on password, watch time and other functions, but also can open the eye-protection mode with one button, viewing and entertainment are not hurting.
Excellent sound quality, beautiful picture quality, individual design and intelligent operation make the NU7700 influence series achieve a new breakthrough while maintaining the three characteristics of Hisense ULED "super quality" products. It is worth noting that Hisense became the official sponsor of the 2018 World Cup in early April this year. The launch of the NU7700 will not only visually show the full speed running on the green field, but also bring better audiences with excellent sound quality. A sense of presence, it is worth expecting that Hisense will also launch more excellent products to make those football nights more real.
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