Suddenly killing OLED TV is actually the opponent is it?
Compared to OLED TVs, laser televisions are not much different in terms of color and life span, and they have obvious advantages in terms of size. OLED is a natural lighting technology, there is no limit to the backlight, the product can be more thin and light. In addition, there are many advantages. For example, LCD panels have developed a wide range of viewing angle technologies that have been perfect for many years. OLED panels naturally support a wide viewing angle. OLED panels also have natural advantages in terms of color, so OLED panels have always been given high hopes. However, the cost of OLED panels is very high. Although there are currently 9999 yuan for 55-inch OLED TVs, overall, the price of OLED TVs is still high.
OLED TV is very thin
In terms of high prices, OLED TVs and laser TVs are very similar. Laser TV is actually a projector. This type of projector uses reflective ultra-short focus technology. It can project a 100-inch screen at a distance of 0.4 meters. With the use of an anti-light curtain, the effect is still very good. Even in the case of turning on the lights at night, the brightness of the screen can satisfy ordinary home use. Of course, in the daytime, the brightness of the laser TV can not be compared with OLED TV. The price of laser TV is also relatively high at present, want to purchase laser television and anti-light curtain, a set down to basically 25,000 yuan.
The current price of OLED TVs is generally more expensive
At present, the price of OLED TVs has dropped a bit faster. At the very least, it has already reached 20,000 yuan. However, it should be noted that the size of an OLED TV that has reached 20,000 yuan is only 55 inches. This size is not comparable to LCD TVs. What advantage to occupy. The current 55-inch LCD TV may only be purchased for 3,000 yuan. Therefore, the users of the basic entry will still buy LCD TVs, and it is not easy to say how to choose the users who are pursuing.
From the perspective of the speed of the price reduction between the two, it is likely that the price gap between the two will not be very large in the future. After all, OLED TVs do not want to fall into the price category of LCD TVs to desperately set off a price war. OLED TVs may still be positioned in the high-end market; and it happens that current laser TVs are also positioned in the high-end market.
From the upstream industry point of view, the production cost of OLED panels is actually higher, because the OLED panel industry needs more funds, production is more complex; and laser television basically consists of light sources and optical machines, some of the current light source domestic companies have achieved independent research and development In the future, it is very likely that prices will drop. While the core display chips are still controlled by foreign capital, with the growth of the market size, upstream chip companies will not always maintain high prices. It is expected that the price reduction of laser televisions will be faster than OLED TVs, which is related to the characteristics of the technology.
From the nature of the product, OLED TVs and laser TVs have good colors and no problems with their service life. The material life of the OLED panel can support the period of five or six years, and the laser light source can satisfy the general household as the service life of tens of thousands of hours. The advantages of OLED TVs are strong light resistance, and there is not much problem in viewing during the day. The advantage of laser TVs is that they are large in size, and they can easily achieve large screen sizes of over 100 inches at night.
Therefore, the user's needs are different, and the views on the two devices are different. Friends who like big screens tend to purchase laser televisions; more traditional users may choose OLED TVs. As for the advantages of OLED eye protection and color, in fact, laser television is also available, both of them can achieve 4K resolution in resolution, and OLED TV and laser television can be configured with intelligent systems, so it can only be said that both have their own The characteristics of the product, if you really want to compete better than it is difficult.
Laser TV agreed to support 4K resolution
The target groups of OLED TVs and laser TVs have some overlap, and there is bound to be a market slaughter in the future. At present, the two are rarely compared. This is because the trajectory of the two has not yet been reconciled. It is likely that the positive confrontation between OLED TV and laser TV will come two years later. For OLED TVs, laser televisions can really make a big bite.
There are many brands currently entering the laser television market. There are traditional LCD TV brands, such as Hisense and Changhong, as well as new Internet companies such as nuts, etc., as well as traditional projector brands that have launched laser televisions. The addition of many brands will make the concept of laser television more accessible to more consumers. At present, the popularity of OLED TVs is still greater than that of laser televisions. For laser TVs, this new product, many consumers' cognition is not yet clear.
The size of laser TVs is very promising and the future of high-end market is promising
From the perspective of the development of large-screen display products, there are indeed many competitors for OLED TVs in the future. There are traditional LCD TVs and new products such as laser TVs. Both competitors have their own advantages: the price of traditional LCD TVs is extremely low. Meet the entry user, and laser television screen is large, to meet the needs of high-end users, so OLED TV is facing competition pressure is not small.
The market potential of OLED panels in the future lies in the small size
I think the opportunity of OLED panel is not necessarily in the big screen field. With the reduction of OLED cost, its application on small screens has great potential; whether it is a mobile phone, a notebook or a monitor, it can be said that OLED panels have a real competitiveness, and laser television cannot compete for these markets. The technical advantages of LCD panels in these markets are far from being as strong as OLEDs. The advantages of thin and light OLEDs, energy saving, and good color will help them to have a good prospect in the small-size panel market.
Instead, it is a large-screen market. The author is not very good at seeing the future development of OLED panels. After all, if you want to do 80 or 100, the price of OLED panel is too high to compete with laser TV. In the traditional 55-inch market, OLED TVs really have to fight prices with LCD TVs. We must know that the price of LCD panels has been reduced to this level after many years. Recently, the news that Apple's next-generation mobile phone fancy OLED panels continues to burst, which also shows from the side that the future of OLED panels lies in the small size. How do you think?
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