According to the 47-week data of Zhongyi Kang, due to the double eleventh week of the 46th week, the overall trend of the color TV industry in the 47th week of the week fell. However, in cities like Chongqing and Changsha that love to play, the demand for TV purchases is still relatively strong and continues to grow, and it is mainly concentrated on 55-inch and above large-screen models. In the overall market, among the 55-inch top-selling models TOP15, Hisense has four exclusive models. Echoing Hisense ’s high-end strategy, Hisense ’s LED55MU7000U is the only high-end model on the list with a unit price of more than 6000, and its price level exceeds that of other TV brands on the list, including Samsung.
It can also be seen from the market data: above the 55-inch gold size, the growth rate of the 60-inch TV is more rapid, and the trend of large-size TV is becoming more and more obvious. TV as the main entrance to the living room media, the speed of hardware iteration will surely follow the development of the large-screen economy into a parabolic acceleration. In the early stage of the process, the trend from small to large TV screens is only appearance, and high-end configurations such as module chips, image processing and intelligent interaction will also enter the acceleration path. In addition to being able to master the cost of technology, independent research and development of technology has also brought industry power to the brand.
As a technology-driven enterprise, Hisense has always insisted on independent research and development of core technology in display technology, and it has finally received market response. This week Hisense once again succeeded in defending with 15.8% of the retail sales share. The number one market leader has not changed owners for 13 consecutive years.
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